International Advertising

Outdoor Advertising Orlando

Capture Impressions from High-Volume Tourist and US Audiences

One Day helps brands reach tourists, commuters, professionals, and local consumers through outdoor advertising in Orlando, using billboards, digital screens, airport advertising, transit media, and location-based campaigns across high-traffic entertainment, retail, and commercial districts.

Outdoor campaigns vary considerably, from highly visible billboards along International Drive to digital screens close to famous attractions like Walt Disney World and Universal Orlando Resort. Out-of-home promotions ensure brands can position themselves in front of audiences during travel, leisure and entertainment experiences.

Known as the theme park capital, the city combines a robust hospitality sector with a growing commercial market. With over 76 million people heading to Orlando every year, along with a population of 340,000+ and 2.15 million in the wider metro area, there is a perfect balance of scale and diversity.

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Why Outdoor Advertising in Orlando?

Orlando is among the most visited cities across the United States, which makes it a great place for brands that want their advertising to connect with both American consumers and the vast numbers of international visitors travelling from around the world.

The city has a unique combination of continuous flows of tourists, infrastructure and high consumer engagement, particularly among tourists and convention attendees who are already actively looking for local hospitality services, visitor activities and entertainment.

Businesses can simultaneously reach commuters, families, younger adults and professionals with one strategically designed marketing campaign, benefiting from:

Exposure to one of the largest tourism audiences in the US
High dwell times when marketing within hospitality, retail and entertainment areas
An extensive road and travel network, with billboards along major routes like Sand Lake Road and I-Drive, offering a captive audience
Numerous potential advertising locations, from theme parks and attractions to outdoor spaces, transit hubs and convention centres

Alongside high exposure, businesses can achieve competitive costs per impression or interaction with the scale of billboard and other out-of-home advertising formats, whether targeting specific locations or neighbourhoods or advertising during key events.

How One Day Agency can help.

Our collaborations with Orlando media owners mean businesses can secure some of the most in-demand placements in high-traffic locations, whether promoting a global brand, launching a new product, entering the US market or targeting Orlando or Florida specifically.

One Day partners with ambitious brands to create integrated, creative, measurable campaigns within competitive markets. We offer a complete range of expertise throughout every step, starting with strategic planning and leading to media buying and campaign optimisation.

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Orlando Outdoor Advertising Formats

Orlando Billboard Advertising

Classic billboards are a major aspect of Florida advertising campaigns, and locations like Interstate 4, International Drive, and the Beachline Expressway offer maximum exposure to millions of people travelling into and out of the city centre for work or on journeys to the theme parks and attractions.
Large-format displays help build brand awareness and can also be positioned in specific locations, such as Downtown Orlando and around the Amway Centre, to engage professionals, and along the Orange Blossom Trail to connect with tourists heading to the airport and Florida Mall.

Billboard Advertising
Digital Billboard Advertising in Orlando

Dynamic, and sometimes interactive, digital billboards are a flexible, cost-effective and visually engaging medium for brand advertisers, with some of the top placements in and around theme parks, shopping malls and entertainment districts.
Installing promotions that can adapt in real time to data points like the weather ensures brands improve the context of their messaging. Popular solutions include positioning billboards in the downtown and Lake Eola districts, with high pedestrian and vehicle traffic, and in the University of Central Florida area for companies targeting younger demographics.

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Orlando Transit Advertising

Like many US cities, Orlando has mainly car-oriented transport networks, which is why roadside and intersection billboards often form a core element of advertising strategies. Billboards are a part of the skyline along both International Drive and the intercity expressways.
Companies can also consider advertising at the downtown LYNX Central Station, the main hub for buses and SunRail services, and within the LYMMO free bus service, which connects professionals and visitors from downtown Orlando to destinations such as Lake Eola and the Amway Centre.

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Airport Advertising in Orlando

Orlando International is one of America’s busiest airports, welcoming over 58 million passengers a year, or around 160,000 people a day, and with an additional 7,300 cargo services. That means it is a space where brands can engage with travellers, local residents, workforces and tourists in one place.
Airport promotions capitalise on extended waiting times when audiences are looking for entertainment to pass the time, with over 225 digital screens and backlit billboards within the airport. Many campaigns are centred around Terminal C for international arrivals and Terminal B for Southwest services.

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Location-Based Orlando Advertising

Positioning brand promotions in destinations most used by targeted demographics is a tactical way to drive higher-value impressions. For example, businesses in the retail or hospitality sectors often use billboards and screens at The Florida Mall, The Mall at Millenia, and downtown Orlando.
Those more focused on professionals and B2B promotions make use of screens and billboards in and around the Orange County Convention Centre, and the numerous hotels that surround it, with an estimated 1.5 million people attending conferences, exhibitions and performances a year.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Speak with our planning team today.

💻 By video call.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Orlando is one of those rare cities where advertising reaches both local audiences and a constant stream of global visitors at the same time. The combination of tourism, entertainment, retail and business activity creates huge opportunities for brands that want visibility at scale.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The main contrast with other major cities with similar-sized populations is the exceptionally high and consistent number of visitors who travel to Orlando, which has a tourism-driven economy and several of the world’s best-known theme parks.
A large proportion of viewers consists of visitors who are actively exploring, looking for things to see and do, which means brands benefit from a receptive audience.
Organisations that want to be known and familiar to tourist demographics and global visitors can think about positioning ads around the largest theme parks – but they can also look at key travel routes and transport hubs, in particular the internal airport, as this ensures they have the chance to capture impressions from a far higher proportion of visitors who are in the city at any one time.

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Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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