International Advertising
Advertise in Amsterdam.
Advertise in Amsterdam with One Day Agency
Leverage the Benefits of High-Profile Advertising in the Capital City of the Netherlands
Amsterdam is a unique city that combines heritage and culture with a thriving nightlife and vast tourism sector. With a dense local population of over 920,000, it attracts a staggering 23 million visitors a year from every corner of the globe.
The city offers numerous strategic advertising placements and locations, from digital moving billboards to unmissable huge-format displays and street-level promotions ideal for the packed urban streets, canals, walkways, pedestrian areas, tourist attractions, and cycle routes winding through the city.
One of the key benefits of Amsterdam advertising campaigns is the sheer size and diversity of the viewing audience available. Brands can use varied locations to align their promotions with viewer expectations, putting messaging into the heart of a 17th-century city that is one of the most visited in the world.
Why Advertise in Amsterdam?
As a capital city, Amsterdam has the largest population anywhere in the Netherlands. Its international appeal and influx of tourists from Europe, North America, and the Far East enable brands to reach almost any demographic within one place.
Its well-developed transport routes include popular hop-on and hop-off buses, which provide ample opportunity to leverage the transit networks for advertising purposes. The Amsterdam Metro has a wide-ranging advertising infrastructure, from advertising columns to conventional billboard panels and displays.
Audiences in Amsterdam are receptive and engaged with creative advertising, with superb impressions and responses achieved from cleverly designed promotions that capture interest, generate excitement, or compel viewers to react, with a strong arts community that welcomes the best in graphic design and immersive digital displays.
Why One Day?
One Day's all-senior teams provide a full suite of out of home and digital advertising services for brands looking to advertise in Amsterdam. We can also offer consultations around your campaign development, deployment, and ongoing monitoring to report on the results achieved.
Each campaign or project we work on is tailored to your requirements, whether you’d like to utilise Amsterdam advertising to widen your reach in the European market, improve brand familiarity within an international audience, or find the best ways to gain market share in the Netherlands and further afield with budget-friendly options and access to innovative ad tech.
Advertising in Amsterdam: Key Formats
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![Billboard Ads in Amsterdam]()
Billboard Ads in Amsterdam
Vast billboard displays have long been an effective advertising medium. There are thousands of options within Amsterdam based on the audiences you'd like to engage with, the nature of your campaign, and whether there are specific locations that align with your brand objectives.
Billboards displayed on advertising masts around the major highways, on the columns within the city centre, and promotions in and around Amsterdam Central Station and the retail districts in Leidsestraat and Kalverstraat are often optimal ways to reach as many viewers as possible.
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![Digital Billboard Displays]()
Digital Billboard Displays
Amsterdam is a modern and lively city, and, as you might expect, there are plenty of digital display screens and touch points you can use within your campaign or as a focal point, choosing locations that are relevant and contextual to your targeted audience.
Video advertising and data-enabled AI-powered screens are fantastic ways to draw attention. Digital screens are currently available on advertising masts around the Amstel A10 motorway, around Schiphol Airport, and in all of the larger shopping malls.
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![Amsterdam Transport Advertising]()
Amsterdam Transport Advertising
Public transport advertising in Amsterdam works well for any brand keen to share its messaging and promotions with a multicultural audience, with around 3 million people a day reliant on the tram and bus networks to commute, travel to and from shopping areas, and tourists using the transport systems to navigate the city.
The Dutch capital has a sophisticated travel infrastructure that covers every corner of Amsterdam. Advertisers can advertise within stations and depots, shelters and stops, metro underground escalators, and even onboard, where travellers form a captive audience.
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![Airport Advertising in Amsterdam]()
Airport Advertising in Amsterdam
Amsterdam Schiphol, or AMS, is one of the biggest and busiest European airports. With 60 million passengers a year moving through its terminals, the airport has extended waiting times in lounges, departure gates, and check-ins, which makes it a great space for advertisers to leverage.
Ads around the road networks to and from the airport can showcase branding to a wide audience, whereas more targeted promotions within the airport can display adverts to affluent business travellers, families, tourists, and local residents.
Latest Out-of-Home Campaigns.
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Meet the Media Planning Team
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“Advertising in Amsterdam thrives at the crossroads of innovation and heritage. This city’s vibrant creativity, rooted in a legacy of exploration and trade, inspires campaigns that break boundaries while staying true to the values of its people. Our work captures the spirit of Amsterdam: bold, inclusive, and always ahead of the curve.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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There isn’t one specific location that will be ideal for every brand, as a lot may depend on the demographics you’re targeting. For example, our recommendations would differ considerably for a brand looking for ongoing campaigns aimed at international audiences than for a company with a time-sensitive promotion intended to engage with tourists.
However, place-centric promotions often perform well, using associations with iconic landmarks or locations within environments that resonate with the targeted consumer's activities—such as advertising a hospitality service at the airport or a luxury product within a retail area or shopping mall.
Some of the most visited attractions and sights include the Rijksmuseum, the Het Scheepvaartmuseum, a modern maritime museum, the Artis Royal Zoo—the oldest in mainland Europe—and the Royal Palace.
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Yes – there are no restrictions on outdoor advertising aside from ensuring that promotions are not offensive and do not refer to any product or service that is considered illegal or available on an age-limited basis.
Billboards are available around most tourist locations in and around Amsterdam, with digital billboards, airport advertising, and city light posters—backlit street-level displays—among the most common.
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Visitors to Amsterdam will undoubtedly have seen the huge advertising masts stretching into the skyline, most of which are either in central regions or along the motorway networks.
The A5, for example, has two billboards, one directed towards the airport and the other towards the city, to optimise exposure to all possible audiences.
Our experienced advertising specialists can help with any advertising formats or placements you are keen to secure, including assistance with advanced programmatic advertising to maximise the impact you can achieve within your budget.
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