International Advertising
Advertise in Singapore
Advertising in Singapore with One Day Agency
Engage With Affluent Asian Markets in Singapore
Singapore is a unique and dynamic city/state with a densely packed population of 5.9 million and a strategic location that acts as a gateway for trade and commerce throughout Southeast Asia.
The small island is also a key visitor destination, with 16.5 million international tourists last year, representing a 21% increase year on year, and with ambitious efforts from the Singapore Tourist Board to position the country as a must-see destination.
In terms of advertising, in Singapore, advertisers can target both high-income expat residents as well as commercial travellers and visitors from varied destinations, including India, China, and Indonesia. Visitor spending from those locations contributes significantly to the Singaporean economy.
Why Advertise in Singapore?
Singapore's population is multiculturally diverse, owing to the influx of expatriates and professionals. It has a high GDP per capita, strong purchasing power, and excellent connectivity, all of which contribute to the country's status as a hotbed for innovation, logistics, business, and trade.
Considered the most competitive advertising market in Asia, including against Hong Kong, Shanghai, and Tokyo, Singapore’s marketing real estate is also attractive for numerous brands looking to insert themselves in an ecosystem that is multilingual, welcoming to overseas business, and where stability contributes to high consumer spending levels.
Brands have ample opportunities to use all these aspects to their advantage, with high-traffic areas like the Orchard Road shopping and entertainment district, Marina Bay, and Sentosa Island all excellent options for high-profile billboard placements.
Businesses with a B2B focus can also utilise Singapore outdoor advertising, with core locations like Raffles Place, the financial district with a prevalence of wealthier investors, professionals and business owners.
Why One Day?
One Day is an all-senior, highly experienced team of international advertising and marketing specialists. We help brands grow globally, scale, and succeed through blended digital and out-of-home advertising solutions that are tactically designed to speak the language of the local demographic.
Our analytical assets and advanced ad tech give us the scope to create detailed reporting, select engaging advertising locations, formats, and messaging, or uncover untapped markets in international destinations that align perfectly with your brand identity, aspirations, and campaign objectives.
Advertise in Singapore: Key Formats
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![Billboard Advertising]()
Billboard Advertising
Billboard advertising is a prevalent format for Singaporean advertising, displaying brand messaging high above the skyline and ensuring promotions can be seen from a distance.
Popular solutions include billboards around Universal Studios Singapore, standout billboard displays close to or visible from the Singapore Flyer observation wheel, and tourist-focused advertising promotions around the transport links connecting with Gardens by the Bay.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
As you might expect from Singapore’s advanced and innovation-centric standing, digital billboards are a vibrant, immersive feature in many areas, including VivoCity, the largest national shopping mall in the premium Harbourfront district.
Brands also use 3D, video, and rotating digital billboards in public transport systems, major stations and hubs around the MRT network, at bus shelters and stops, and around Changi Airport’s arterial routes and roadways.
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![Transit Advertising in Singapore]()
Transit Advertising in Singapore
Singapore’s public transport connections are highly efficient and are used by a large proportion of residents and visitors. The Mass Rapid Transit system, or MRT, is the most popular subway system that connects every corner of the island.
Alternatively, the Integrated Transport Hubs, or ITHs, are ideal for business advertising. They connect MRT stations with countless commercial developments and construction projects and are used by contractors, surveyors, investors, and supervisors.
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![Airport Marketing]()
Airport Marketing
Changi Airport is one of the major transport centres in Southeast Asia and an excellent location for brand advertising. It offers varied passenger experiences, conveniences, and amenities, including static, digital, and billboard displays.
The airport is considered among the best in the world and is the busiest in the region. In 2024, just under 68 million passengers used the terminals, 366,000 aircraft travelled to and from Singapore, and 1.99 million tons of goods were shipped by air freight.
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![Place-Based Advertising in Singapore]()
Place-Based Advertising in Singapore
Brands use place-based advertising to position their promotions in front of the audiences they most want to engage with, backed by extensive research and analytics to track demographics, footfalls, service usage and engagement metrics.
Key examples include the Sands Expo and Convention Centre, which offers the largest ballroom in Southeast Asia, can accommodate up to 11,000 guests at a time, and is the most common location for conventions, conferences, exhibitions, and trade fairs.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
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Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
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Media Planning & Buying
“Singapore is where structure meets spark — and that’s exactly how we plan media. At One Day Agency, we help brands break through in one of Asia’s most dynamic markets, from Orchard Road billboards to digital domination in the CBD. Strategic, efficient, and culturally tuned-in — that’s how we do media in the Lion City.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Various licensing rules must be adhered to before companies can initiate an advertising campaign in Singapore—all of which our experienced international brand marketers can, of course, assist with.
In most cases, businesses need a license to display outdoor signage or billboards, which are required for any display erected on a building or structure that is accessible from all sides and doesn't have an overhead roof.
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In terms of sheer footfall and impressions, brands often look to position billboards and digital screens in the most visited locations or relevant transport services—and there are numerous options to choose from.
Marina Bay Sands is a premium integrated resort with a luxury hotel, a large shopping centre and the famous SkyPark Observation Deck, whereas Gardens by the Bay is a futuristic park space that houses a Flower Dome, Cloud Forest and Supertree Grove.
Brands can also access billboards near Merlion Park, which houses the popular Merlion statue, a symbol of Singapore.
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We’d often suggest billboards and panels around the Central Business District or CBD. Most companies, multinationals, and top-tier employers base their headquarters around Shenton Way, Collyer Quay, and Raffles Place, where most of the financial and commercial activities in Singapore are concentrated.
Alternatives include Robinson Road, the Suntec City area, and River Valley, the latter of which is positioned between Orchard Road and Raffles and is a continuously busy retail and commercial area.
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