Advertising Formats

Bus Advertising in London

London Bus advertising with One Day.

Connect with the bustling urban audience of London through targeted Bus Advertising campaigns.

Advertising on London buses offers huge exposure with the potential to reach a vast and diverse audience, encompassing not only regular bus commuters but also pedestrians, tourists, and motorists navigating the city's bustling streets.

From experience, we believe that bus advertising in the capital is one of the most effective forms of out-of-home advertising, boasting unparalleled frequency and significant dwell time.

We connect ambitious brands with prime advertising space on London buses.

The impact of London Bus Advertising.

Bus advertising in London yields outstanding reach and frequency. Did you know that:

  • Over 30 million Londoners view bus advertisements on a weekly basis, making it a highly visible medium for brand exposure.

  • London's extensive bus network accounts for approximately 6.5 million bus journeys each day, showcasing the immense opportunity for reaching a captive audience.

  • Among adults exposed to bus advertising in London weekly, a significant 68% are regular television viewers, underlining the complementary nature of bus advertising alongside other media channels.

  • An impressive 85% of commuters prefer buses with advertising as it’s non-intrusive and has been described as a welcome distraction from an otherwise dull daily commute.

How One Day Agency can help

Navigating the intricacies of London bus advertising planning and buying in London can be daunting, but our expert team is here to provide unbiased guidance and support.

Whether as part of a broader campaign strategy or a standalone initiative, we specialise in crafting tailored bus advertising campaigns that resonate with London audiences.

In London, market knowledge is paramount, given the unique rules, options, and formats governing bus advertising within the city.

Our deep understanding of the London advertising landscape ensures that your campaign achieves maximum impact and effectiveness.

Rail Advertising Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying


“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Bus advertising in London offers unparalleled effectiveness due to the city's dense population and extensive bus network. With millions of daily commuters and pedestrians traversing the city's streets, bus ads have high visibility and frequency, resulting in significant brand exposure and engagement. Compared to other outdoor advertising mediums, such as billboards or street furniture, bus advertising stands out for its ability to reach diverse audiences and capture attention in high-traffic areas.
    Remember that rain advertising isn’t just placed on the inside of a train - it includes train station advertisements and advertising on train platforms.

  • Yes, bus advertising in London provides various targeting options to reach specific demographics or geographical areas. With different bus routes covering various neighborhoods and demographics, advertisers can strategically select routes that align with their target audience. Additionally, specific bus advertising formats, such as interior panels or full wraps, can be tailored to target passengers based on their travel patterns or interests, allowing for precise audience targeting within the city.

  • Evaluating the effectiveness of bus advertising campaigns in London can be achieved through various metrics, including brand awareness, audience engagement, and campaign reach. Tracking tools such as passenger surveys, brand recall studies, or digital analytics can provide insights into campaign performance and ROI. Additionally, leveraging unique codes or promotional offers exclusive to bus advertising can help track customer responses and measure the campaign's impact on driving sales or conversions. Partnering with an experienced bus advertising agency in London can also provide valuable insights and guidance on measuring and optimising campaign effectiveness.

Full-funnel Advertising Agency

Media Planning and Buying

Nationwide Rail Advertising

All Nationwide Regions & Locations

South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.

Rail Advertising

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

Get in touch today.

Bus Advertising and Media planning.