Billboard Advertising
in London
Billboard Advertising in London: Prime Locations
Billboard advertising is a scalable and strategic way to catalyse brand growth, particularly in key areas within central London, with nearly 9 million visitors, residents, tourists and businesses exposed to high-visibility, immersive billboards every day.
One Day connects brands to a culturally diverse and affluent demographic through billboard advertising in London. We can help you to advertise on variety of billboard formats and sizing options tailored to your messaging or the customer demographic you want to appeal to and prompt action from.
Led by experts in media planning and with expertise collaborating with B2B and B2C organisations, we offer prime placements, full creative support, and ongoing billboard campaign tracking to help you optimise your returns.
Why Billboard Advertising matters.
The metrics speak for themselves: London is one of the best possible places to be seen, with an incredible 52% of people seeing an advert in a public setting on a daily basis. Businesses can achieve phenomenal brand recognition due to sheer footfall and population density.
Billboards placed along tactical routes, such as commuter corridors, major shopping areas or centres (such as Westfield), in the central financial district or in direct sightline of visitors at many of the famous attractions can be a great way to connect and share your branding with specific groups of people.
Dynamic billboard ads can be blended with multi-channel campaigns and promotions, enhancing the touch points one consumer may experience – including digital ads, exciting moving billboards and promotions displayed within public transport networks such as the TFL underground.
Professional London Billboard Media Planning.
At One Day, we don't leave anything to chance and offer advanced research-based tech and analytics alongside media planning and billboard advertising assistance. These insights enable you to ensure each billboard location and graphic links back to your big-picture goals and drives faster brand awareness growth with continual monitoring and feedback.
Our London advertising teams work with everyone from niche, entrepreneurial brands with a captivating and market-challenging message to well-established corporations and international businesses eager to carve out a niche in their sector, beginning with London as a focal point.
London Billboard Advertising Formats
96-Sheet and Digital 96-Sheet Billboards
These large-profile billboards produce a massive impact, putting your imagery, slogans, branding and messages right in front of your audience in a scale and rich colour that cannot be ignored. Digital or static 96-sheet billboards work brilliantly in places with extended dwell times, around iconic London landmarks, within popular tourist visitor attractions and along bridges, pedestrian and traffic routes.
48-Sheet and Digital 48 Sheet London Ads
Billboards in 48-sheet formatting are a popular solution, particularly in locations with limited billboard sizing but where a diverse and captive audience presents an excellent opportunity. As a familiar and well-known advertising size, 48 sheets are an integral part of the London landscape and can be reserved in single or multiple units with a range of creative ways to make your billboard stand out.
6-Sheets & 6-Sheets (London Digital Billboards)
Smaller format 6-sheets are a superb way to reinforce messaging or to create a promotional take-over of a high-traffic London space, such as a TFL route, a bus shelter in a busy location, within a retail centre or entertainment venue or any other spot that correlates with your customer demographics.
London Bus Stop and Public Transport Billboards
If you’re looking to engage with visitors and London residents alike, taking advantage of the extended time almost every person spends using the public transport system is a great solution. We provide several billboard spaces within the most-used networks, from Adshel 6-sheet graphics and Adshel Live moving digital 6-sheets acting as entertainment. Find out more about London bus stop advertising.
Advertising Your Brand in Iconic London Landmarks
Promoting your business in or around some of the most visited places generates outstanding returns, whether you'd love to see your brand outside the Emirates Stadium, close to Buckingham Palace, shown along the South Bank or emblazoned along entrances to Hyde Park. One Day can offer some truly amazing opportunities that provide unparalleled exposure.
StreetHub London Billboards
Smaller-scale StreetHubs are displayed at eye level along some of the busiest walking routes in London – think Oxford Street, Leicester Square and Piccadilly Circus. They provide direct engagement, using familiar street furniture and architecture to add colour, interest and promotions to pavements, pedestrian zones and tourist attractions.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“As one of the biggest cities in Europe, London offers a wide choice of billboard advertising options in many environments such as roadside, malls, and of course the London Underground. Some of the most effective both from a reach and cost perspective are cross-tracks and tube car panels. Any campaign should have at least one of these formats regardless of audience.”
Frequently Asked Questions.
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London billboards are a unique promotional asset and can be adapted to your priorities and business objectives. Much depends on your brand and your core consumer profile or persona, with options to mix and match multi-channel placements or focus on high-profile, massive-impact billboards in some of the most visited and popular landmarks in the capital.
Roadside billboards around the North Circular work well for B2B companies targeting commuters, business travellers and local residents, whereas billboards around Oxford Circus or Covent Garden produce maximum engagement, with millions of visitors and tourists passing through every day.
Don’t forget that buses are virtually moving billboards in the city so find out more about London bus advertising here. For tailored advice about the ideal placements for your London billboard promotions, please get in touch with the One Day team.
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If your main aspiration is to achieve as many impressions and responses as possible, you might consider some of the areas within London that have the greatest possible football. Oxford Street and Regent Street are great options, with over 500,000 people traversing these roads each day. Underground lines in the TFL network also have hundreds of thousands of daily and regular users for repeat exposure.
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We offer comprehensive campaign monitoring – ensuring you make informed decisions about every element, from the design, graphics and placement of your billboard to how you leverage digital displays and static advertising panels or adapt your messaging based on consumer responses.
Options include geolocation tracking, which means we can assess the number of people who have passed your billboard; Bluetooth integrations, where consumers can receive direct marketing communications; and QR codes and promotional tags, where each engagement, scan or interaction is logged and recorded.
For the best chance of achieving a viral billboard campaign and developing high-return billboard advertising, please contact us today to schedule a good time to talk.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
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General Manager, Itchy Baby Co
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Mark Hodson, VP of Marketing at UNiDAYS
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Gurveer Chana, BigCommerce’s Demand Generation Manager
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