Large-scale billboards are impossible to miss, with placements in locations such as Haymarket Station, which reach thousands of commuters daily, with repeat impressions to cement brand awareness and recognition. Clever strategic targeting may also mean high-profile billboards around transport links, university campuses, and visitor attractions amplify your brand presence and engagement with your promotions.

Edinburgh's Airlink 100, Skylink 200, and 400 services connect Edinburgh Airport with the city's central destinations, including St Andrew Square, the Ocean Terminal retail centre, and Fort Kinnaird. With more than 100 million customer journeys recorded, spanning tourists, locals, businesspeople, and visitors, placements within this niche service gain optimal impressions.

There are over 1,000 registered black cabs, which commonly collect passengers travelling to the luxury hotels dotted throughout the city and waiting at the busy taxi ranks on Market Street, Lothian Road, and South St Andrew Street. Brands advertise on taxi wraps, shelters, in-vehicle advertising, and across whole fleets to gain maximum brand recognition or appeal to affluent business viewers using Edinburgh black cabs.

A cross-platform out-of-home (OOH) campaign can deliver phenomenal results, combining digital, billboard, transport, and retail ad placements to ensure each viewer is exposed to brand offers multiple times per day and week. One Day can assist with strategic design, creatives, and media placements based on your core objectives and deliverables, ensuring you pick locations and advertising formats that are perfect for your brand.

The Lothian bus service traverses the city, operating 24 hours a day, while bus tours attract considerable footfall. Visitors use the transport network to visit every major attraction. With an annual ridership of over 110 million, bus advertising is an excellent way to expand brand awareness across diverse viewers, with over 700 vehicles and 70 in-demand services to select from when targeting your campaigns.

Positioning your brand across Edinburgh's bus routes can help you connect with countless viewers using the busy commuting network, covering 2,900 stops and shelters, with 63 daytime and 19 night buses serving the evening entertainment economy. Brands can also choose to display prominent, immersive digital or static advertising at shelters for city tours and open-top buses popular with tourists.

Advertising your brand on the train system gains access to captive audiences travelling to and from park-and-ride stations, Haymarket Station, and Murrayfield Stadium, among others. In just the last six months of 2023, 9.3 million people used the tram system—a 90% spike from the year before. Brands use the opportunity to advertise during peak times, such as the Edinburgh Festival.

PPC campaigns can augment the returns and engagement brands achieve through physical outdoor advertising, using consistent styles, graphics and tone of voice, and specifically targeted towards Edinburgh residents and visitors. We also design PPC campaigns to connect with viewers most likely to have consumed OOH advertising media, and for whom repeated messaging will improve familiarity with your brand.