Advertise in Edinburgh.

Large-scale billboards are impossible to miss. Placements in locations such as Haymarket Station reach thousands of commuters daily, with repeat impressions that cement brand awareness and recognition.

High-profile billboards around transport links, university campuses and visitor attractions can amplify your brand presence and drive engagement with your promotions.

Edinburgh's Airlink 100 connects Edinburgh Airport with the city centre, including Haymarket and Waverley Bridge. With the airport handling nearly 17 million passengers in 2025, placements on this premium service gain optimal impressions from tourists, business travellers and locals alike.

There are around 1,100 registered black cabs in Edinburgh, which commonly collect passengers travelling to the luxury hotels dotted throughout the city and waiting at the busy taxi ranks on Market Street, Lothian Road and South St Andrew Street.

Brands advertise on taxi wraps, shelters, in-vehicle advertising and across whole fleets to gain maximum brand recognition or appeal to affluent business viewers using Edinburgh black cabs.

A cross-platform out-of-home campaign can deliver phenomenal results, combining digital, billboard, transport and retail ad placements to ensure each viewer is exposed to brand messages multiple times per day and week.

One Day can assist with strategic design, creatives and media placements based on your core objectives – ensuring you pick locations and advertising formats that are perfect for your brand.

The Lothian bus network traverses the city, operating 24 hours a day, while bus tours attract considerable footfall. In 2025, Lothian Buses had 119 million customer journeys.

With over 700 vehicles and 63 daytime services to choose from, bus advertising is an excellent way to expand brand awareness across diverse viewers – whether you're targeting specific routes or running a city-wide campaign.

Positioning your brand across Edinburgh's bus routes can help you connect with countless viewers on the busy commuting network. Lothian Buses operates over 50 routes, covering thousands of stops across the city.

Brands can also choose to display prominent, immersive digital or static advertising at shelters for city tours and open-top buses popular with tourists.

Edinburgh's tram network runs from Edinburgh Airport through the city centre, down Leith Walk to Ocean Terminal and Newhaven. In 2025, 12.5 million people used the tram network – a record year following the Newhaven extension. Brands use the opportunity to advertise during peak times, such as the Edinburgh Festival.

PPC campaigns can augment the returns and engagement brands achieve through physical outdoor advertising, using consistent styles, graphics and tone of voice, specifically targeted towards Edinburgh residents and visitors.

We also design PPC campaigns to connect with viewers most likely to have seen OOH advertising media, reinforcing familiarity with your brand throughrepeated messaging.

Edinburgh's festivals attract over 3.9 million attendances each year, with the Festival Fringe selling around 2.6 million tickets in 2024 alone. For brands, this is one of the most concentrated advertising opportunities in the UK.

During August, the city's population effectively doubles. Advertising during the festival season – across billboards, bus routes, tram wraps and digital screens – puts your brand in front of a highly engaged audience of culture-seekers, international visitors and local residents.