International Advertising
Advertise in New York.
Advertise in New York with One Day Agency
Global Marketing Opportunities With New York Advertising Campaigns
New York is one of the most famous and iconic destinations for brand advertisers in the world. The bright lights of Times Square are characterised by digital billboard screens and immersive ads that showcase the best brands and products.
Adding New York advertising to your campaigns may seem out of reach, but working with an accomplished global media buying and planning team enables you to put your offers, messaging or promotions in front of vast audiences.
With a local population of over 8.2 million people and more than 64 million visitors a year, the city's tourism industry provides a way to highlight your promotions not only to American audiences but also to viewers from every location and all walks of life.
Why Advertise in New York?
For many companies, a New York advertising campaign is a defining moment. It positions its product or service alongside well-known household names and taps into the thriving visitor market, where billboards are a must-see attraction and a focal point for photography, commercial filming, and luxury brand advertising.
Times Square might be the quintessential New York advertising location. Still, other advertising placements, such as around Staten Island, Queens, and Brooklyn, offer highly cost-efficient opportunities to reach more targeted and strategic audiences.
The sheer size and scale of New York advertising are major draws. Around 330,000 people traverse Times Square daily, while New York subways attract 3.2 million daily riders and the bus network 1.4 million travellers.
Why One Day?
As specialists in outdoor advertising in New York and campaign design, we work with brands of every size, from small, ambitious startups looking to cement market share in some of the most competitive commercial environments to established brands keen to augment familiarity and awareness in worldwide locations.
We combine creative expertise, custom campaign strategy, and expert media planning and buying to make high-profile advertising options available to all clients. We also provide guidance on the best campaign structures, formats, and locations to maximise returns and augment impressions.
Advertising in New York: Key Formats
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![New York Billboard Ads]()
New York Billboard Ads
The city has among the largest number of billboards of any metropolitan setting, with options to display brand campaigns and promotions in the heart of Times Square, around One Times Square, the Nasdaq building, and alongside the MiFi billboard, rising above the New York skyline.
Billboards are a familiar aspect of the New York urban landscape, and brands can select tactical placements, durations and displays to capture attention and deliver on their objectives, using specific locations or formats to ensure their brand is seen.
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![Digital Billboard Displays]()
Digital Billboard Displays
New York is known for its bright lights, and there is an equally substantial array of digital and LED screens, including building-mounted and high-visibility overhead billboards and displays closer to eye level, placed in specific districts or neighbourhoods frequented by key audience segments.
Residential areas within the city also incorporate billboards, digital and static, providing various media options that companies can use to mix and match within cross-channel and multi-placement campaigns.
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New York Subway Promotions
The subway system in New York is used by millions of passengers every day, from commuters and business people to university students, families and tourists travelling between attractions, accommodations and key tourist spots.
Adding billboards or promotional displays in and around the busy stations, stops, and entrances exposes brand advertising to huge potential viewer numbers, while onboard and in-station marketing capitalises on waiting times between services.
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![Bus Network Advertising]()
Bus Network Advertising
Public transport is in high demand in New York, given the complexity of navigating heavy congestion and complex road layouts. Many businesses leverage the numerous advertising panels on buses, stations, shelters, and stops to prompt engagement with target viewers.
Alternative advertising methods include toppers—screens used on taxis and rideshare vehicles that show ads to countless pedestrians, motorists, and passengers travelling through the busiest parts of the city.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“New York’s restless energy turns your campaign into a bold statement, forging an immediate connection with audiences in the world’s most influential media arena.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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New York is undoubtedly not a cheap place to advertise due to the sustained high levels of demand for premium billboard spaces, particularly in and around Times Square and during peak travel periods such as the summer holidays and festive season.
That said, advanced media buying provides opportunities to secure ad placements at substantial discounts, often using video or digital advertising on a rotational basis to ensure businesses can feature their promotions in prime positions without a prohibitively high cost.
We can also suggest alternative billboards or transport advertising within New York that command a smaller budget, such as localised street promotions or billboards in Queens, Brooklyn, or Staten Island.
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The city is widely considered the best media market and advertising location worldwide, or at least within the US, owing to the phenomenal visitor numbers and the diversity of audiences who pass through areas like Times Square.
High traffic, creative innovation, and the iconic nature of New York’s major central districts make it a place for brands to be seen. This improves brand position even in crowded markets and showcases promotions alongside names that most viewers will instantly recognise.
Another aspect of New York advertising is the size of the billboards and digital advertising screens, which are significantly larger than in most other cities.
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There is never one type of advertisement or format that will suit every company, and the first step is to contact the One Day team to chat about your goals and targets and start devising a strategy that will deliver on your expectations.
We’ve summarised the main billboard formats above, but can also suggest specific placements and campaign structures, including digital Godzilla screens in the heart of Times Square, advertising placements on the busiest subway network, and full-scale billboard screen takeovers.
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