International Advertising
Advertise in India
Advertise in India with One Day Agency
Capitalise on Low-Cost Indian Advertising In the World’s Fastest-Growing Consumer Market
India is historically an underused destination for brand advertisers, but more and more are recognising its enormous potential. A population of 1.4 billion and the sharp rise in international visitors, reaching a staggering 1.7 billion a year, represent a superb opportunity in a low-competition environment.
Over recent years, interest in India as a tourist and commercial hub has generated a 48.6% spike in the influx of travellers and professionals, with equally dramatic changes to the Indian outdoor advertising market.
With sustained year-on-year growth, the sector is now worth an estimated ₹3000 crore – over £276 million. That is partly due to the certainty of excellent returns, the status of India’s consumer market as the fastest growing internationally, the considerable growth in disposable incomes, urbanisation and digital technology adaptation, and surges in consumer spending.
Why Advertise in India?
The size of the potential market in India is vast. Increases in the proportion of residents with middle to high incomes means that opportunities, often without existing competition, allow brands to tap into this wide-open market, which has a large proportion of younger adults and a highly skilled workforce.
Outdoor advertising in India is also highly accessible, with lower average costs than in almost every developed nation. This is supported by investments in infrastructure and government initiatives to attract businesses and professionals. These include Digital India, a scheme designed to appeal to foreign companies and make it easier to do business in the country.
As the Indian economy continues to grow, brands can leverage opportunities to advertise directly to affluent consumer demographics and young professional audiences or seize the chance to break into established industries such as technology, services, and manufacturing.
While infrastructure such as digital networks and transportation remains a work in progress, the improvements made over recent years have resulted in a rapid increase in the touchpoints and out-of-home advertising formats available—ideal for ambitious brands who want to establish themselves in this market at the optimal time.
Why One Day?
As a multi-skilled and all-senior team, we provide a full range of branding, marketing and advertising assistance. That enables us to consult with brands of all sizes, from start-ups to well-established corporations who want to extend their reach into new markets, demographics, sectors or international jurisdictions.
With a dedicated team in the UK and our European office, we facilitate campaigns throughout Asia, Europe, and further afield. We use advanced ad tech and media planning and buying facilities to augment cost efficiencies while providing access to some of the world's highest-return and highest-demand marketing placements.
Advertising in India: Key Formats
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![Billboard Advertising in India]()
Billboard Advertising in India
Billboards have long been a staple in the urban outdoor environment. They are prominent features in India's largest, busiest cities, including Mumbai, Delhi, Bangalore, and Hyderabad—with Mumbai alone having an astonishing 12 million+ local population.
Brands can use strategic billboard placements to maximise impressions or select specific locations that align with their target audience. Options might include billboards in Phoenix Market City – one of India’s largest malls in central Mumbai, or advertising to international business people and tourists on transport links to the Taj Mahal or around Indira Gandhi International Airport.
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![Digital Billboards India]()
Digital Billboards
The enthusiasm for digital means that moving, animated and video screens are available in numerous locations, providing immersive and interactive advertising that prompts user engagement and responsiveness.
Indoor screens in public spaces like Lulu Mall Thiruvananthapuram, a massive complex spanning 2.2 million square feet in Kerala, or outdoor eye-level promotions work equally well. They use data points such as the weather or footfall to enhance the relevance of the messaging or advertising shown.
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![Indian Transit Advertising]()
Indian Transit Advertising
While more rural areas in India have little public transport infrastructure, the bus networks remain extensive. They are supported by a fast-growing network of railways and metros across all the major urban areas, including those in Delhi, Mumbai, and Kolkata.
Advertising on the widely used bus systems, onboard or at stops and shelters, capitalises on a captive and enormous audience. At the same time, newly developed systems like the Delhi Metro provide a way to target advertising across sprawling metropolitan areas.
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![Airport Marketing Campaigns India]()
Airport Marketing Campaigns
Brands looking to cement their position in the Indian market or publicise their offers and promotions to a multi-national audience often prioritise airport advertising, with options such as marketing through digital screens in specific terminals or business lounges used by high-net-worth audiences and frequent flyers.
Indira Gandhi International Airport and Chhatrapati Shivaji Maharaj International Airport offer advertising placements inside and outside the airports, around the roadways and at intersections connecting these busy transport hubs with the cities.
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![Place-Based Advertising in India]()
Place-Based Advertising in India
Location-centric marketing uses market and user research to define the places and spaces most often used by a brand's target audience. This ensures that the brand can select displays, billboards, and digital screens based on its strategic aims.
The transport networks and squares close to the iconic visitor attractions, including the Red Fort, the Golden Temple, the Hawa Mahal, and the Qutub Minar, are ideal for many. There is continual foot and vehicle traffic to and from these famous sites every day.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"At One Day Agency, we master out-of-home advertising with proven success in India’s vibrant market. With over 1.4 billion people and thriving urban centres, we craft impactful OOH campaigns that resonate locally, ensuring your brand captures attention in this diverse, high-energy landscape."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Absolutely—in fact, the Indian government has been proactive about introducing initiatives and schemes to attract investment in the country. It welcomes businesses that want to establish a base or extend their reach to provide augmented competition within the Indian market.
Of course, there are regulations that control out-of-home advertising, but these are fairly simple to comply with, and the One Day team can advise if there are any specific rules that may apply to your campaigns.
Examples include restrictions on billboards or screens that are too close to road traffic lights, localised regulations about dynamic messaging, and back-lit screens that could pose a hazard to drivers.
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The major Indian cities are the primary places for successful outdoor advertising, owing to the size of the local populations, the concentration of businesses and commercial activity, and the number of visitors.
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