Advertise in Finland with One Day Agency

Classic, full-height billboards are one of the easiest ways to reach vast audiences with one display. Finland's array of attractions, heritage sites and natural landscapes provides ample opportunity to erect billboards, while being mindful of restrictions on advertising along roadways.

Brands can display immersive, engaging billboard marketing around the bustling Kauppatori Market Square, advertise on the transport links running to the Suomenlinna Fortress ferry service, or capture attention from younger audiences with marketing around the Design District, synonymous with Scandinavian design, architecture and boutique retail.

Finnish consumers are known to be innovation-centric, and digital billboards add a sense of entertainment and enjoyment to advertising displays. Brightly lit, 3D, and revolving screens are found throughout shopping centres, entertainment complexes, and hospitality venues.

Examples include digital billboards in the Mall of Tripla in Helsinki, the largest mall not just in Finland but in the Nordics, which has its own offices, hotel, and rail station, or marketing to audiences at the Itis Shopping Centre, which has a staggering array of eateries and retailers.

Within Helsinki, there are numerous advertising placements to choose from. Services run by the Helsinki Region Transport include buses, metros, trains, ferries, and trams—many of which run between major attractions, commercial districts, retail areas, and locations that enable brands to be strategic in their targeting.

Another option to capture greater brand awareness is to choose bus and coach network promotions, with 90% of the country covered by Europe’s most comprehensive system. This provides advertising billboards around stops, shelters, and onboard, even in smaller towns without a rail service.

Helsinki International is Finland's largest airport, regularly exceeding its intended capacity of 20 million passengers a year owing to its status as Finland’s primary aviation hub for international air traffic. It handles 90% of tourists, commuters, business travellers and commercial transport.

Also known as Helsinki-Vantaa, the airport offers brands accessible ways to launch campaigns targeted towards tourists and frequent flyers or use the regular foot traffic passing through terminals, screening areas, and business lounges to promote hospitality and visitor-focused services.

Combining audience research with advertising formats enables brands to launch place-centric campaigns. This advertising approach aligns their billboards, transit promotions, or airport marketing campaigns with events, seasons, activities, or trends to activate greater impressions and responses.

Finland's Messukeskus Helsinki Expo and Convention Centre is a great example. With seven exhibition halls, the Amfi Hall auditorium, and 40 meeting rooms, brands can market business-focused advertising during conventions and conferences that align with their target consumer segments.