
International Advertising
Advertise in Cologne
Advertise in Cologne with One Day Agency
Capture Impressions From Influential Audiences With Cologne Advertising Campaigns
Cologne is an important German city with a unique heritage linked to beauty and fragrance. This makes it a valuable destination for brand marketers keen to establish themselves in a location known for prestige and authenticity.
As a modern-day draw for tourists, EU visitors and commercial travellers, the city is also an excellent place to reach broad and diverse audiences. The outdoor advertising infrastructure is well-developed and includes digital displays, transit advertising and billboards, which form a major part of the urban landscape.
Positioned in the affluent North Rhine-Westphalia state and the fourth largest city in Germany by population, the Cologne Bonn metropolitan area has over 3.1 million consumers, providing excellent opportunities for direct messaging to wealthy consumers across the Rhine-Ruhr and wider EU.
Why Advertise in Cologne?
Cologne’s tourism sector is buoyant, with around six million visitors heading to the city every year, many drawn by iconic attractions like the UNESCO World Heritage Cologne Cathedral. As a busy transport hub, the central station alone sees 280,000 passengers travel through it daily, providing ample audiences for brands to gain impressions.
Being located in the heart of Europe allows businesses to tap into the lucrative EU market, with options to display outdoor advertising during key commercial events such as trade fairs and conferences hosted at the Koelnmesse, a notable German convention centre.
The strong local economy, presence of several well-known multinationals, and thriving start-up business sector further contribute to the appeal of Cologne as an advertising destination, which contributes £54 billion to the German GDP each year.
Why One Day?
One Day is a team of senior marketing and advertising experts who combine creativity with strategy. Our consultants and creatives work cohesively to develop campaigns that drive results in some of the world's most in-demand destinations, backed by data-led research and access to leading ad tech.
Gaining real reaction as an international brand isn't solely about creating campaigns but positioning businesses in the right places and in front of the audiences they most want to engage with. We ensure clients leverage high-growth markets and competitive out-of-home advertising opportunities to establish themselves in jurisdictions that tie into their overarching aims.
Advertise in Cologne: Key Formats
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Cologne offers a unique blend of tradition, creativity and forward-thinking energy, and we know how to navigate it. At One Day, our team combines local expertise with international perspective to craft campaigns that speak to the city’s diverse audiences and thrive in its competitive media landscape.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Cologne is a unique and historic city that is as well known for its perfumery roots as for its modern position as home to some of the largest employers in Germany.
Companies with headquarters or EU bases in Cologne include Ford Motor Company, Deutsche Telekom, Siemens, REWE Group, Procter & Gamble, and Daimler Truck. These groups bring with them professional employees, educated workforces, and investments that create an ideal backdrop for advertising.
Given the volume of visitor traffic that heads to the city each year, Cologne is also seen as a central hub for brands looking to establish a presence within the wealthy German market and reach EU-wide audiences.
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There are varied outdoor advertising restrictions in Cologne that balance the need to support commercial marketing activities while ensuring the urban environment doesn't feature screens or displays that exceed maximum sizes, display durations and lighting output thresholds.

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