Advertise in Cologne with One Day Agency

High-profile billboards are a known way to capture attention, and Cologne offers varied attractions and pedestrian areas with consistently high footfalls that lend themselves well to full-scale billboard campaigns. These include transport routes connecting to the Historic Old Town and Hohenzollern Bridge, famous for its love locks, which crosses over the Rhine.

Other popular locations include the Cologne Chocolate Museum, the Museum Ludwig, which houses artworks by Lichtenstein and Warhol, and the area around Kölner Zoo, which receives over 1.5 million visitors a year.

Immersive digital screens have become a modern way to transition from static out-of-home advertising into more direct marketing that acts as a form of entertainment. Found primarily in indoor complexes, retail centres, and entertainment venues, digital screens are widely available in some of Cologne's busiest districts.

Brands can advertise to shoppers visiting Köln Arcaden, which welcomes 9.3 million people annually, position billboards in the centre of Opern Passagen, a vast indoor shopping destination, or utilise marketing placements at Rhein-Centre Köln, which is well connected to central Cologne by the tram service.

Cologne has an extensive public transport network used by commuters, students, and visitors. Trams run 24 hours a day over the weekend for extended exposure and higher frequencies. The U-Bahn and Hochbahn trains traverse the city and offer brands options to target EU visitors connecting with cross-European services or focus on tourist advertising around the main attractions.

The urban bus system is also an attractive proposition for brand marketers. It has 76 lines that operate through Cologne and outward towards districts like Chorweiler and Rodenkirchen, and over 850,000 people use the buses and trains each day.

Cologne Bonn Airport is the largest airport serving Cologne and the surrounding region. It is also one of the biggest airports in Germany by passenger numbers and the second most important for commercial freight handling.

Catering to domestic and international travellers, Cologne Bonn serves over 10 million visitors a year, an increase of 3% year on year. Advertisers can advertise within the main terminals, business lounges, parking facilities, and the nearby road connections.

Focusing on locations and settings relevant to a brand's target audience is a great way to select advertising formats and environments that will deliver results. The Congress-Centrum Koelnmesse is a standout example. This exhibition and conference venue hosts up to 19,500 attendees at a time and holds varied sector-specific events throughout the year.

Brands can also position themselves within the Confex complex, a contemporary conference and exhibition space in the grounds of the Koelnmesse, create campaigns for trade fairs and events held at the historic Gürzenich or direct marketing towards younger audiences with promotions at the Lanxess Arena.