International Advertising

Advertise in Cologne

Advertise in Cologne with One Day Agency

Capture Impressions From Influential Audiences With Cologne Advertising Campaigns

Cologne is an important German city with a unique heritage linked to beauty and fragrance. This makes it a valuable destination for brand marketers keen to establish themselves in a location known for prestige and authenticity.

As a modern-day draw for tourists, EU visitors and commercial travellers, the city is also an excellent place to reach broad and diverse audiences. The outdoor advertising infrastructure is well-developed and includes digital displays, transit advertising and billboards, which form a major part of the urban landscape.

Positioned in the affluent North Rhine-Westphalia state and the fourth largest city in Germany by population, the Cologne Bonn metropolitan area has over 3.1 million consumers, providing excellent opportunities for direct messaging to wealthy consumers across the Rhine-Ruhr and wider EU.

Why Advertise in Cologne?

Cologne’s tourism sector is buoyant, with around six million visitors heading to the city every year, many drawn by iconic attractions like the UNESCO World Heritage Cologne Cathedral. As a busy transport hub, the central station alone sees 280,000 passengers travel through it daily, providing ample audiences for brands to gain impressions.

Being located in the heart of Europe allows businesses to tap into the lucrative EU market, with options to display outdoor advertising during key commercial events such as trade fairs and conferences hosted at the Koelnmesse, a notable German convention centre.

The strong local economy, presence of several well-known multinationals, and thriving start-up business sector further contribute to the appeal of Cologne as an advertising destination, which contributes £54 billion to the German GDP each year.

Why One Day?

One Day is a team of senior marketing and advertising experts who combine creativity with strategy. Our consultants and creatives work cohesively to develop campaigns that drive results in some of the world's most in-demand destinations, backed by data-led research and access to leading ad tech.

Gaining real reaction as an international brand isn't solely about creating campaigns but positioning businesses in the right places and in front of the audiences they most want to engage with. We ensure clients leverage high-growth markets and competitive out-of-home advertising opportunities to establish themselves in jurisdictions that tie into their overarching aims.

Advertise in Cologne: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“Cologne offers a unique blend of tradition, creativity and forward-thinking energy, and we know how to navigate it. At One Day, our team combines local expertise with international perspective to craft campaigns that speak to the city’s diverse audiences and thrive in its competitive media landscape.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Cologne is a unique and historic city that is as well known for its perfumery roots as for its modern position as home to some of the largest employers in Germany. 

    Companies with headquarters or EU bases in Cologne include Ford Motor Company, Deutsche Telekom, Siemens, REWE Group, Procter & Gamble, and Daimler Truck. These groups bring with them professional employees, educated workforces, and investments that create an ideal backdrop for advertising. 

    Given the volume of visitor traffic that heads to the city each year, Cologne is also seen as a central hub for brands looking to establish a presence within the wealthy German market and reach EU-wide audiences.

  • There are varied outdoor advertising restrictions in Cologne that balance the need to support commercial marketing activities while ensuring the urban environment doesn't feature screens or displays that exceed maximum sizes, display durations and lighting output thresholds.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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