
International Advertising
Advertise in Geneva
Advertise in Geneva with One Day Agency
Introduce Your Brand to Multinational EU Audiences With Advertising in Geneva
Geneva, in southwest Switzerland, is a unique destination for brand marketing, given its position as an international centre for political organisations and its affluent, multilingual and diverse audience, primarily made up of professionals.
While the city is best known as the home of the United Nations and the International Committee of the Red Cross, it is also a premium visitor location. Its enviable position on Lake Geneva and modern, vibrant social scene attract younger adults and families alike.
The city’s modest population of 203,400 is eclipsed by the volume of global visitors arriving every year, with over 800,000 overnight stays recorded. This showcases why brands perceive Geneva as a competitively advantaged advertising location with the opportunity to market products and services to high-net-worth audiences in French, English, and other languages.
Why Advertise in Geneva?
Geneva is strategically, politically, and economically important in Switzerland and across the European Union. It is an urban and well-developed city that connects brands with prestigious audiences, including diplomats, business professionals, investors, and decision-makers.
The city's high living standards also make it a desirable destination for affluent expatriates, driving the Swiss out-of-home advertising market on a sustained upward trajectory. Spending on out-of-home marketing alone is forecast to hit £364 million this year.
In line with the city’s standing as a place for innovation, the digital out-of-home segment has also grown significantly in recent years, with the emergence of digital advertising infrastructure throughout major sites and attractions.
Brand marketers have ample opportunities to target advertising campaigns around sites as varied as the Palais des Nations, the UN headquarters, the Bains des Paquis, the pool and spa complex overlooking Lake Geneva, or the Conservatoire et Jardin Botaniques de Genève, a popular tourist attraction.
Why One Day?
One Day is a highly accomplished team of specialist creatives, marketers, and advertisers. With a long-standing presence in the UK and Europe, we ensure clients have access to established, competitive, and emerging European markets.
Our focus is on combining globalised strategy with local precision targeting, helping brands expand into high-demand European markets, repositioning their messaging for specific audiences, and creating cross-channel campaigns that combine advanced ad tech, creativity, media intelligence, and research to deliver excellent returns on advertising investments.
Advertise in Geneva: Key Formats
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“In a city where global decision-makers meet, visibility matters. At One Day Agency, we create high-impact OOH campaigns across Geneva’s key locations—from the airport to international districts—ensuring your brand reaches affluent, influential audiences.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Yes, there are local and national regulations that brands need to be aware of, including bans in some areas on displaying billboards on public properties. This means competition for high-profile billboard displays can be high, especially in peak seasons.
The City of Geneva is trying to remove commercial advertising from public areas such as squares. However, this does not mean there aren't numerous alternatives, from airport and transport advertising to digital billboards in shopping and entertainment spaces.
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One Day is always on hand to provide more tailored guidance based on your budgets and objectives, but if you have a time-sensitive or limited-budget promotion that would work well in Geneva, there are several options.
An example could include displaying billboards aimed at commercial visitors or exhibition attendees at the SwissTech Convention Centre. It remains one of the biggest in the Geneva region and hosts international events with innovative digital screens, but without as significant an investment as other, better-known venues.

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Geneva Advertising and Media Planning.