International Advertising

Advertise in Geneva

Advertise in Geneva with One Day Agency

Introduce Your Brand to Multinational EU Audiences With Advertising in Geneva

Geneva, in southwest Switzerland, is a unique destination for brand marketing, given its position as an international centre for political organisations and its affluent, multilingual and diverse audience, primarily made up of professionals.

While the city is best known as the home of the United Nations and the International Committee of the Red Cross, it is also a premium visitor location. Its enviable position on Lake Geneva and modern, vibrant social scene attract younger adults and families alike.

The city’s modest population of 203,400 is eclipsed by the volume of global visitors arriving every year, with over 800,000 overnight stays recorded. This showcases why brands perceive Geneva as a competitively advantaged advertising location with the opportunity to market products and services to high-net-worth audiences in French, English, and other languages.

Why Advertise in Geneva?

Geneva is strategically, politically, and economically important in Switzerland and across the European Union. It is an urban and well-developed city that connects brands with prestigious audiences, including diplomats, business professionals, investors, and decision-makers.

The city's high living standards also make it a desirable destination for affluent expatriates, driving the Swiss out-of-home advertising market on a sustained upward trajectory. Spending on out-of-home marketing alone is forecast to hit £364 million this year.

In line with the city’s standing as a place for innovation, the digital out-of-home segment has also grown significantly in recent years, with the emergence of digital advertising infrastructure throughout major sites and attractions.

Brand marketers have ample opportunities to target advertising campaigns around sites as varied as the Palais des Nations, the UN headquarters, the Bains des Paquis, the pool and spa complex overlooking Lake Geneva, or the Conservatoire et Jardin Botaniques de Genève, a popular tourist attraction.

Why One Day?

One Day is a highly accomplished team of specialist creatives, marketers, and advertisers. With a long-standing presence in the UK and Europe, we ensure clients have access to established, competitive, and emerging European markets.

Our focus is on combining globalised strategy with local precision targeting, helping brands expand into high-demand European markets, repositioning their messaging for specific audiences, and creating cross-channel campaigns that combine advanced ad tech, creativity, media intelligence, and research to deliver excellent returns on advertising investments.

Advertise in Geneva: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“In a city where global decision-makers meet, visibility matters. At One Day Agency, we create high-impact OOH campaigns across Geneva’s key locations—from the airport to international districts—ensuring your brand reaches affluent, influential audiences.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Yes, there are local and national regulations that brands need to be aware of, including bans in some areas on displaying billboards on public properties. This means competition for high-profile billboard displays can be high, especially in peak seasons.

    The City of Geneva is trying to remove commercial advertising from public areas such as squares. However, this does not mean there aren't numerous alternatives, from airport and transport advertising to digital billboards in shopping and entertainment spaces.

  • One Day is always on hand to provide more tailored guidance based on your budgets and objectives, but if you have a time-sensitive or limited-budget promotion that would work well in Geneva, there are several options.

    An example could include displaying billboards aimed at commercial visitors or exhibition attendees at the SwissTech Convention Centre. It remains one of the biggest in the Geneva region and hosts international events with innovative digital screens, but without as significant an investment as other, better-known venues.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

International Media Planning and Buying.

International Advertising

Advertise across the Globe

International Advertising across all Media environments.

Media Environments

Get in touch today.

Geneva Advertising and Media Planning.