Outdoor billboards provide scalability and size, exposing messaging and promotions to large audiences. They can be installed above roadways, transport routes, and around attractions like the CERN global research lab, Lake Geneva itself, or close to the Jet d’Eau, the iconic water fountain that is a city landmark.

Brands can pick and choose locations that either tie into their target audience or that augment impressions by engaging with as many viewers as possible. Other sought-after billboard placements include those close to the Patek Philippe Museum, the International Red Cross and Red Crescent Museum, and the International Museum of the Reformation.

Impactful digital billboards are becoming one of the best ways to encourage responsiveness from younger and more innovation-focused audiences. Data-based displays can adapt the messaging shown based on metrics like the weather or local events.

Companies keen to grow brand recognition in Geneva and Europe often opt for digital screens in retail complexes with high footfall, such as the Centre Balexert, a prominent shopping and entertainment centre with designer outlets and a cinema—the largest of its kind in the city.

Geneva’s public transport networks, the UNIRESO, provide an excellent way to use billboards and screens in stations, stops, and shelters. Captive audiences look to marketing as a form of entertainment when waiting for services and connections.

Options include transport promotions along the Geneva tram system, advertising on buses and shelters that form part of the TPG network, using boat advertising displays on the mouettes or boat taxis, and showcasing brand offerings through Geneva's CFF train system.

Geneva International, also referred to as Cointrin Airport, is the second biggest in Switzerland and a busy aviation centre with sustained high passenger numbers that serves over 15 million travellers a year, with a large proportion of political and commercial visitors and frequent flyers.

Airport advertising is available within business lounges, the T1 main terminal, and the T2 winter charter terminal for brands keen to engage with affluent demographics. Displays within the Pier F French sector, used exclusively for flights to and from France, are an optimal way to showcase French-language billboards to selected audiences.

Location-centric advertising can utilise any of the formats we’ve mentioned and concentrates on detailed analytics to create strategic campaigns that position your advertising in front of the audiences and segments that make the most sense for your brand.

Conference centres are a great example, with a consistent interest in billboards and screens within the Palexpo, the largest centre in Switzerland, with 29 conference rooms and seven exhibition halls, and the United Nations Office at Geneva, or UNOG, located in the Palais des Nations.