International Advertising
Advertise in Portugal.
Advertise in Portugal with One Day Agency
Increase brand awareness in thriving cities in Portugal
Portugal is an affluent and well-positioned country, offering brands access to the EU market. Its steady economic growth has contributed to higher consumer spending and greater interest in innovation, alternative brand offerings, and premium overseas products.
Out-of-home advertising in Portugal is also one of the biggest and fastest-growing in the region. Spending on outdoor marketing is expected to hit over €125 million by the end of this year, coupled with more locations, billboard placements, and innovative digital screens, with digital ad growth reaching 6.4% year-on-year.
We can recommend advertising opportunities with superb traction, from advertising during events at the Exponor Trade Centre or the Feira Internacional de Lisboa to targeted campaigns around the high-footfall districts in Lisbon, Porto, and Braga or close to the Estádio da Luz stadium.
Why Advertise in Portugal?
Portugal's population of 10.5 million booms during the summer tourist season, with around 33 million international visitors flocking to the country to relax in the elegant resorts and coastal regions around the Algarve or enjoy fine dining, fashion, and culture in the major cities.
As one of the most visited countries in Europe and with business-friendly regulations, advertising in Portugal is great for marketers keen to position their promotions and messaging in front of large audiences, gain market share here and across Europe, and implement cost-effective overseas campaigns.
The broad range of settings, placements, and locations enables brands to pick strategic advertising formats and environments that will appeal to their target audiences or achieve as many impressions as possible due to the large number of pedestrians, motorists, and public transport users passing by every day.
Why One Day?
As a team of all-senior international marketers, we work with client brands of every size, designing and deploying multi-location and cross-channel campaigns that deliver. With two UK-based offices and our European hub, we combine expertise with real-world guidance, ensuring you can tap into high-growth markets with advertising that remains firmly within budget.
Our media buying and planning specialists collaborate with British brands looking to achieve better brand familiarity and awareness in every region across Europe, the US and the Middle East, with a full-scope range of services from research to creative design and campaign monitoring.
Portugal Advertising Formats
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![Portuguese Billboard Advertising]()
Portuguese Billboard Advertising
Billboards come in a huge range of sizes, from standout high-profile billboards that dominate the city skylines to eye-level and street furniture placements that are put directly in front of shoppers, tourists, businesspeople and pedestrians traversing busy streets and neighbourhoods.
Brands might, for example, display their messaging around the packed retail districts in Lisbon, in the commercial hubs in the capital and Porto, or target affluent visitors and high-net-worth residents in Cascais, Liberdade, Lapa, Vilamoura or the Portuguese Riviera between Cascais and Lisbon.
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![Digital Outdoor Marketing]()
Digital Outdoor Marketing
Economic development and an appetite for innovation mean that digital screens have become far more prevalent around Portugal’s major cities, including leisure complexes, entertainment centres, public transport routes, and lifestyle conveniences and amenities.
Incorporating data intelligence, brands can adapt the communications shown to ensure they are relevant to all viewers, with high-profile digital screens at Lisbon Gate and found throughout the Lisbon Metro, as well as larger screens in Saldanha Metro Station and Rossio Train Station.
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![Public Transport Promotional Displays]()
Public Transport Promotional Displays
The transport systems around Portugal are well-developed and widely used. There are metro systems, buses, and trains in Lisbon and Porto, with almost half a million people riding the Lisbon Metro daily.
Billboards and screens in stations, stops, onboard, and outside busy transport routes gain considerable impressions and can be combined with wider-scale campaigns on the national Eva Transportes network, Rede Expressos bus system, or EU-wide Flixbus routes.
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![Place-Based Portuguese Ad Campaigns]()
Place-Based Portuguese Ad Campaigns
Location-centric advertising enables brands to select specific localities, areas or attractions they would like their brand to be associated with or where a large proportion of visitors fall within their target demographics.
Some popular place-based advertising opportunities include retail centres, beach areas, city centres, sports stadiums, event venues, and high-traffic roads, from the MEO Arena in Lisbon, which has a capacity of over 20,000 people, to placements near the Belem Tower, Pena Palace in Sintra, or the University of Coimbra, an architectural and historic site.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Olá! As a proud Portuguese CEO with global expertise and a dedicated local team, we’re ready to spotlight your brand in Portugal’s booming market.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The Portuguese economy is strong and stable, but the key benefits of advertising in the country include its strategic location, offering companies access to the broader EU market and diverse, multicultural viewers.
Modern infrastructure, high visitor numbers, thriving cities, and a number of prestigious universities and medical schools also mean there are ample placements and displays to choose from and varied locations based on the demographics you'd like to target.
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As always, there isn't one particular location, city, public transport network, or retail centre that would be ideal for every brand since outdoor advertising is designed and deployed tactically and according to data-led market and audience research to maximise outcomes.
Depending on your objectives, the type of brand or product you'd like to promote, and the audience segments you want to engage with your campaign, we might recommend billboards or digital display screens near one of the major motorways, such as the European A1 Route or the Centro Colombo in Lisbon—one of Europe's biggest shopping centres.
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Absolutely. While we've mentioned some of the statistics about the strength and growth within the outdoor advertising sector, Portugal is somewhat unique in that the market favours static and conventional billboards over modern digital displays.
While investments in digital signage have increased, print billboards make up around 78% of the total advertising spend, and further growth is forecast by the end of this year.
If you’d like to learn more about advertising in Portugal, the varied formats and configurations you could pick for your ad campaign, or how to market your brand to an international consumer base, you are welcome to contact the One Day team anytime.
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