Advertise in Helsinki with One Day Agency

Billboards stand out from the city's noise and provide a way to capture maximum impressions. Many businesses look at prime locations with consistently high visitor numbers, including Helsinki Railway Station, the major shopping centres, and Helsinki Airport.

Other key billboard display points include those around the visitor attractions, including those on Mannerheimintie, the main avenue, such as the National Museum, the Parliament House, and the contemporary art museum Kiasma.

Brightly lit digital displays are becoming a great way for brands to diversify their marketing and utilise real-time messaging updates to enhance relevance, adjusting promotions according to the weather or the time of day, for example.

The Mall of Tripla in Helsinki, in Keski-Pasila, is the largest in Finland and across the Nordic region. Other venues like the Kamppi Shopping Centre and Itis Shopping Centre are also great locations for digital billboards.

Helsinki offers varied, fast public transport connections, including the metro that runs underground. It has two main lines that run east to west and stop at 30 stations along the way, where brands can select specific stops or services based on the attractions or commercial areas their target consumers are most likely to visit.

Businesses looking to engage with international audiences can also consider advertising at the stations that connect Helsinki tourists with the major attractions and points of interest, erecting billboards inside or outside the relevant stations.

Helsinki-Vantaa Airport (HEL) is the largest airport in the country and region. It is a premium advertising location because the aviation hub manages 90% of all air traffic heading into and out of Finland.

With passenger numbers regularly exceeding the intended 20 million capacity, and as a major connection between Asia and Europe, Helsinki-Vantaa is a great advertising opportunity, with screens and displays shown to new arrivals, business travellers and frequent flyers throughout the terminals and lounges.

Brands looking to cement their reputation within specific niche demographics use place-based advertising to ensure their campaigns reach the exact consumers they want, which means many look at commercial and professional spaces like convention and conference centres.

The Messukeskus Helsinki Expo and Convention Centre is the biggest such venue in Finland, and it is situated close to the airport for convenience. Each year, over a million visitors head to the venue for concerts, meetings, conferences, trade fairs, and banquets, creating a captive audience with a defined profession, interest, or hobby.