International Advertising
Advertise in Greece
Advertise in Greece with One Day Agency
Extend Your Brand Presence Into South Eastern Europe
Over recent years, the Greek economy has recovered and gone from strength to strength. With enhanced spending capacity and wealth in this part of the Mediterranean and injections of investment arising from a robust tourism market, the country has emerged as a cost-competitive and high-return marketing destination.
With a population of just over 10 million but an astonishing 36 million+ international visitors and tourists a year, outdoor advertising campaigns can introduce brands to a fast-growing market while capturing interest from travellers from every corner of the world.
In the next 12 months, total ad spending in Greece is forecast to tip over £1,400 million, while over the coming four years, a 64% proportion of marketing investments are expected to transition to digital, putting the increasing number of digital out-of-home touchpoints in high demand. One Day is on hand to help you successfully advertise in Greece.
Why Advertise in Greece?
There are two primary reasons that Greece has become such an appealing location for brand advertising: its strategic location as a gateway to larger European markets and the affordability of high-profile campaigns in a country that traditionally has been less economically stable than some of its larger, wealthier neighbours.
Today, brands can choose from out of home placements around some of the world’s most famous historical sites and archaeological ruins, from Mycenae to Olympia and the National Archaeological Museum. Billboards, public transport ads and digital screens are dotted along the roadways and stations leading to every major tourist attraction and focal point, including Mount Olympus and Porto Katsiki.
Brands looking to engage with new audience segments might also choose tourist-centric advertising near the thousands of incredible coastlines and beaches that attract holiday makers and developers from around the world, with Myrtos Beach and Balos Beach prime examples.
Greece’s largest airports, including Athens International, Heraklion International, Thessaloniki, Rhodes International, and Zakynthos International, serve over 44 million journeys per year. Travellers include those heading to and from Greece and those with onward flights to the US or Asia, meaning one campaign in and around the terminals and business lounges could appeal to a vast and diverse audience.
Why One Day?
One Day is a full-service team of marketing, advertising and media planning experts, providing brands with cross-channel campaign assistance every step of the way, from initial creative design and research through to activation and monitoring.
Backed by deep-dive technical research to tap into your audience's behaviours, buying patterns, and preferences, we help you make informed, intelligent decisions about how and where your advertising investments will prove most effective.
Our focus is on cohesive, transparent campaign design and deployment, blending channels, formats, locations, messaging, and targeting. Each placement and communication is adapted to appeal directly to the audiences, viewer groups, and consumers in each environment based on their expectations and your overarching goals. If you’re an ambitions brand looking to advertise in Greece or Europe in general, see our work below and get in touch.
Advertising in Greece: Key Formats
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Greek Billboard Advertising
Billboards are high-profile and impossible to miss. They capitalise on premium advertising space in city centres, close to tourist attractions, in train and bus stations, airports, retail centres, and busy roads where one advert can be seen by visitors, motorists, pedestrians, passengers, and professionals.
Options include billboards in and around Athens, the capital city with millions of visitors, intersections and arterial routes heading to commercial districts, and billboards at street level close to traditional markets and luxe retail outlets where viewers are poised to purchase.
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Digital Billboard Displays
Interest in immersive digital advertising displays means that a large proportion of marketing is expected to utilise smart programmatic media buying in the next four years, with screens often positioned around one of the multiple international airports or within retail and entertainment complexes.
Video-based and moving ads are both time and cost-efficient, with opportunities to display time-sensitive messaging and promotions without the expenditure of a static billboard and the ability to mix and match ads and messaging based on data points such as the weather.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“I can confidently say that Greece offers a vibrant media landscape with a highly engaged audience that values authenticity and creativity. We specialize in crafting campaigns that resonate with this unique market, ensuring your message not only reaches but impacts the right people.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The regulations and restrictions on out-of-home Greek advertising campaigns are similar to those in the UK. Billboards along roadways are required to avoid messaging or graphics that are confusing or distracting or that attempt to mimic road signs or obstruct signage.
Billboards and other forms of outdoor advertising must also not be perceived as misleading, must only compare offers with other products or brands if statements made are provable, and digital billboards must meet specific requirements that ensure campaigns are considered fair and truthful.
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There is never one particular location, billboard, format, or marketing style we'd recommend for every brand since a lot depends on the audiences and demographics you want to engage with, the type of adverts and campaigns you're creating, and the outcomes you want to achieve.
When focusing on billboards and out-of-home (OOH) advertising in Greece, here are the best locations and strategies to maximise visibility and impact:
1. Athens
Syntagma Square: A bustling hub near Parliament, ideal for reaching both locals and tourists.
Omonia and Monastiraki Squares: High foot traffic and great visibility in these central, commercial areas.
Major Highways (e.g., Attiki Odos): Strategic for commuters and drivers, ensuring continuous exposure.
2. Thessaloniki
Aristotelous Square: A central spot in Greece's second-largest city, perfect for pedestrian traffic.
Egnatia Odos: A key road with heavy traffic, ideal for large-format billboards.
3. Tourist Hotspots
Santorini and Mykonos Ports: Prime locations for targeting high-spending tourists.
Rhodes Old Town and Corfu Town: High footfall areas, especially in summer months.
4. Airports
Athens International Airport (Eleftherios Venizelos): Ideal for luxury brands and services targeting travellers.
Thessaloniki and Heraklion Airports: Great for regional campaigns targeting tourists and business travellers.
5. Metro and Public Transport
Athens Metro Stations: Advertise in key stations like Syntagma, Acropolis, and Panepistimio for maximum urban exposure.
Bus Stops and Trams: Excellent for reaching daily commuters in urban areas.
6. Seaside Promenades
Glyfada and Vouliagmeni (Athens Riviera): Perfect for lifestyle brands targeting affluent audiences.
7. Sports and Entertainment Venues
Olympic Stadium (OAKA): Ideal for targeting sports fans during major events.
Concert and Festival Sites: Excellent for youth-oriented campaigns.
While most brands prioritise Athens advertising due to the city's size and the number of viewers and visitors, it's also important to consider competition with other outdoor campaigns, how you'd like viewers to react to your promotions, and whether more targeted locations would provide better impressions or revenues per interaction.
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