Full-height billboards are an established feature of Copenhagen's urban backdrop, alongside the famous canals, thousands of bikes, and hygge culture. A city renowned for its architecture, brands can choose from high-profile billboard displays in central districts or more targeted positions alongside historic landmarks and attractions.

High-traffic areas around the Rådhuspladsen, or Copenhagen City Hall Square, provide visibility to pedestrians, visitors, and shoppers, as well as public transport users travelling on the bus systems. Advertising in and around the bike lanes and parking facilities exposes messages to significant viewers.

Immersive digital billboards are widely available in Copenhagen, especially in the modern shopping and entertainment complexes, such as Strøget, the main shopping street in the capital, or Steen & Strøm's Field's which covers 78,000 square metres, as Denmark’s largest shopping centre featuring international and Danish brands.

The waterside Fisketorvet is another high-demand destination for digital screen promotions, incorporating leisure facilities and an IMAX cinema that draws diverse audiences of all ages to the centre.

Unlike the vast majority of capital cities, Copenhagen visitors and locals primarily use bikes, which means that advertising displays around designated cycle lanes, canal-side walking and biking routes, bike-sharing spaces, and hire facilities can deliver excellent impressions.

The Copenhagen Metro is another transit-focused advertising location, connecting every corner of the city with 99% on-time services. Unusually, the metro system runs 24/7, which provides extended hours of exposure and greater reach for each public transport marketing campaign.

Copenhagen Airport, or Kastrup, is the biggest and busiest aviation hub in the Nordic region. It serves both the capital and the Swedish city of Malmö, providing dual audiences for brands and opportunities to advertise to over 30 million passengers per year.

As Scandinavia’s largest airport, Copenhagen provides exposure to more international travellers than any other. It is a hub for Finnair, Air Greenland, and Scandinavian Airlines, with captive audiences that mean almost all business, commercial, and visitor traffic flows through the terminals, transport links, and lounges.

Businesses use place-based advertising to pick formats and destinations that match the behaviours of the audiences they want to engage with. Options include billboards and promotions at the Bella Centre Copenhagen, the second biggest conference and exhibition space in Scandinavia, which hosts up to 30,000 visitors at a time.

Bands also consider locations like the Tivoli Congress Hall, ideally positioned in the heart of the city and adjacent to the well-known Tivoli Gardens. This is part of the extended Tivoli Hotel complex, which hosts numerous events and product launches that brands can position themselves alongside.