International Advertising
Advertise in Hong Kong
Advertise in Hong Kong with One Day Agency
Reach New Consumer Markets With Rapid Economic Growth Via Hong Kong Advertising
Hong Kong is seen as a hub for the global financial sector. It has a unique position adjacent to huge economic markets, including Mainland China, but with a more advanced and modern consumer market that enables brands to engage with new segments and demographics.
Its population of 7.5 million soars during key tourist and commercial seasons and events, with over 33.9 million annual visitors from around the world. This makes outdoor advertising in Hong Kong, using strategic locations and eye-catching messaging, a great way to reach vast viewer numbers.
The dense urban landscape, enormously efficient public transport system, and interest in innovation and immersive digital advertising appeal to brands from every sector, whether choosing billboards in high-visitor attractions like the Causeway Bay retail district or in central regions like Russell Street close to the MTR station.
Why Advertise in Hong Kong?
China has long attracted brands and businesses keen to access the flourishing and fast-growing markets, but the complexities of advertising within Mainland China make Hong Kong an ideal solution, with a contemporary and diverse population augmented by sustained influxes of professionals and affluent expatriates.
The eclectic mixture of a vibrant nightlife scene, luxury retail settings, a busy and well-managed transport infrastructure, and commercial districts provides brands with ample ways to customise and target their promotions based on the audiences and demographics they most want to generate impressions from.
A large proportion of Hong Kong residents have higher expendable incomes than in many other countries, as a destination for high net worth families, and with the 12th highest GDP per capita worldwide. This is owing to the globally important stock exchange and the businesses that base themselves in Hong Kong’s commercial centre.
From high-profile billboards in parking facilities positioned near the Cross Harbour Tunnel to areas around Great George Street and Yee Wo Street to the party-centric locations in D’Aguilar Street, there are countless opportunities to showcase branding and promotions to active and engaged viewers.
Why One Day?
As an experienced and accomplished team of all-senior media buyers, advertisers and marketing specialists, we help businesses develop high-return campaigns, promotions and advertising initiatives in some of the world’s most attractive markets, blending creative assistance with innovative ad tech and advanced media buying and planning to secure exceptional advertising placements.
Our focus is to assist ambitious brands of every size in achieving their aspirations when advertising in Hong Kong. We incorporate digital know-how and media knowledge to craft multi-channel and multi-medium campaigns that deliver, with ongoing campaign management and monitoring to quantify and capture the returns you achieve.
Advertising in Hong Kong: Key Formats
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![Hong Kong Billboard and Banner Advertising]()
Hong Kong Billboard and Banner Advertising
Hong Kong is known for its bright lights and branded billboards, and outdoor advertising is a great way to gain as much engagement as possible, from sky-level vast billboards around Hong Kong International Airport to strategically selected eye-level advertising in Hong Kong’s busiest pedestrianised areas.
Brands can pick and choose from locations, formats, and campaign durations based on their objectives, advertising to motorists, tourists, affluent businesspeople, and wealthy visitors heading to the major retail areas or using the diversity of travellers passing through the airport to their advantage.
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![Digital Billboard Displays]()
Digital Billboard Displays
Digital enables brands to bring fresh creativity and moving imagery or videos to their outdoor advertising campaigns, using eye-catching graphics and data-based programming to improve the relevance and context of the messaging shown at any given moment.
Options range from digital displays close to the Temple Street Night Market and around New Town Plaza—a popular destination for families—to high-visitor tourist attractions and focal points like the Ngong Ping 360 Cable Car, which travels up Mount Muk Yue from the city with astonishing views of the Big Buddha.
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![Retail Advertising Campaigns]()
Retail Advertising Campaigns
Luxury brands and high-end retailers often prioritise flagship outlets in Hong Kong, and retail advertising can be used in outdoor settings, such as the Lan Kwai Fong district, which becomes particularly busy during festivals, or indoor placements in malls and shopping centres.
There is endless choice, with options like Harbour City close to the Star Ferry Terminal, The Landmark, known for its chic designer brands, Times Square at the Causeway Bay subway station, or The Wai, a vast indoor complex with over 150 shops and a cinema.
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![Hong Kong Transit Advertising]()
Hong Kong Transit Advertising
The public transport system in Hong Kong is impressively efficient. Over 90% of journeys made every day throughout the city use the transit networks—the highest rate of public transport usage in the world.
Most locals rely on the advanced MTR subway and train network, which has over 150 stations across Lantau, Kowloon, the Hong Kong Islands, and the New Territories. Bus advertising and in-station campaigns also leverage captive audiences to showcase messaging during queuing and waiting times.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Hong Kong is a vibrant hub where East meets West. At One Day, we help brands connect with its diverse audience through strategic, data-driven advertising. Leveraging our expertise in Hong Kong’s media landscape, we ensure your message resonates across all platforms for maximum impact.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Hong Kong is a developed and affluent centre for tourism, finance, and business. As a gateway into the Chinese market, it offers a unique way for brands to gain traction and market share within a wealthy economy where consumers are often interested in global brands and innovative advertising approaches.
The urban setting is densely populated, with a public transport system that reaches every corner of the islands and extensive pedestrianised areas, particularly around business and retail districts. These areas present great backdrops for introducing new brands, offers, promotions, or campaigns to large numbers of viewers.
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The islands have a reputation for high living standards, impeccable quality housing and conveniences, and modernity, which attracts investors and businesses from throughout Asia looking to establish themselves in the region.
Promotions that are physically close to the Hong Kong Stock Exchange, for instance, can generate engagement from an array of professionals working in the area or target advertising within residential and entertainment districts frequented by some of the wealthiest business people in Asia.
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The Public Health and Municipal Services Ordinance in Hong Kong manages advertising regulations and permits. While there are certain restrictions, such as a ban on advertising any form of gambling close to educational establishments, the rules are generally relaxed.
Of course, the One Day team can advise on the right formats, placements, and tone of your campaigns to ensure compliance and drive the responses you wish to achieve.
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