
International Advertising
Advertise in Düsseldorf
Advertise in Düsseldorf with One Day Agency
Cement Your Position in Germany’s Centre of Fashion and Business With Düsseldorf Advertising
Düsseldorf is the capital of North Rhine-Westphalia, which has the highest population of any German state. It is also the seventh-largest city in the country, with over 629,000 residents. Often regarded as the trendier fashion hub of Germany, the city is a draw for affluent younger families and professionals, alongside visitors who travel to Düsseldorf to access the premium Königsallee shopping destination.
For brand advertisers, this makes Düsseldorf a great place to connect with targeted audiences and the professionals who head into the city to attend its busy year-round calendar of trade fairs and international business conferences, including Interpack Düsseldorf.
With over three million European and global tourists visiting Düsseldorf every year, demonstrating a marked increase year on year, the city has become a focal point for leisure and corporate tourism. It provides an eclectic and multicultural blend of investors, business owners and fashion-centric viewers, creating a perfect audience for innovative advertising placements.
Why Advertise in Düsseldorf?
The Rhine-Ruhr region has among the highest purchasing power in Germany, ensuring businesses can advertise to audiences with disposable incomes, many of whom relocate to the city to work for the number of large international corporations based there.
High-quality living standards also support an affluent consumer base, where organisations can rely on a highly educated workforce and where brands can market their products or services to influential audiences.
Last year, the outdoor advertising market in Germany generated a staggering £1 billion, illustrating the scale of demand for out-of-home displays. Available billboards, backlit screens, and prominent huge-scale posters have increased in every major city, including Düsseldorf, the latter by 27%.
Why One Day?
One Day works with ambitious brands looking to gain traction with audiences in new locations. We combine leading ad tech, media planning and buying, impactful creatives, and detailed analytics to develop and deploy campaigns that deliver results.
We focus on providing opportunities to take advantage of high-visibility advertising placements in cities, regions, and countries that offer strategic benefits to brand marketers. We work as a unified, integrated team to ensure we build our wealth of expertise into each campaign.
Advertise in Düsseldorf: Key Formats
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Düsseldorf is a city where business, fashion and culture converge, making it an ideal setting for bold and effective campaigns. At One Day, we bring strategic insight and creative flair to help brands engage with its sophisticated and fast-moving audiences. Our approach is rooted in understanding the city’s pace and potential, ensuring every message lands with impact.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The city's appeal is its status as a major hub for business, fashion, design, and finance. Düsseldorf hosts numerous global employers and corporations, including Hermès, PUMA, C&A, Decathlon, Peek & Cloppenburg, and Ergo.
This provides businesses with an affluent, professional, and educated audience to market services to, in a city where living standards and incomes are above the national average and where viewers tend to have higher disposable incomes.
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Like most German cities, the regulations in place mean brands will typically need to apply for a permit. The policies that manage advertising placements are there to ensure billboards and screens aren’t expected to have a negative impact on the local area.
Outdoor marketing is allowed in most parts of the city and is widely available throughout the pedestrian zones. However, there are some rules that might limit the use of digital billboards or screens, such as bans on noise-producing screens being active past 9 p.m.
Of course, One Day can provide further information about securing permission to advertise in Düsseldorf and advise on the temporary restrictions that periodically come into force to limit the use of illuminated signage during energy-saving periods.

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