International Advertising

Advertise in Düsseldorf

Advertise in Düsseldorf with One Day Agency

Cement Your Position in Germany’s Centre of Fashion and Business With Düsseldorf Advertising

Düsseldorf is the capital of North Rhine-Westphalia, which has the highest population of any German state. It is also the seventh-largest city in the country, with over 629,000 residents. Often regarded as the trendier fashion hub of Germany, the city is a draw for affluent younger families and professionals, alongside visitors who travel to Düsseldorf to access the premium Königsallee shopping destination.

For brand advertisers, this makes Düsseldorf a great place to connect with targeted audiences and the professionals who head into the city to attend its busy year-round calendar of trade fairs and international business conferences, including Interpack Düsseldorf.

With over three million European and global tourists visiting Düsseldorf every year, demonstrating a marked increase year on year, the city has become a focal point for leisure and corporate tourism. It provides an eclectic and multicultural blend of investors, business owners and fashion-centric viewers, creating a perfect audience for innovative advertising placements.

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Why Advertise in Düsseldorf?

The Rhine-Ruhr region has among the highest purchasing power in Germany, ensuring businesses can advertise to audiences with disposable incomes, many of whom relocate to the city to work for the number of large international corporations based there.

High-quality living standards also support an affluent consumer base, where organisations can rely on a highly educated workforce and where brands can market their products or services to influential audiences.

Last year, the outdoor advertising market in Germany generated a staggering £1 billion, illustrating the scale of demand for out-of-home displays. Available billboards, backlit screens, and prominent huge-scale posters have increased in every major city, including Düsseldorf, the latter by 27%.

Why One Day?

One Day works with ambitious brands looking to gain traction with audiences in new locations. We combine leading ad tech, media planning and buying, impactful creatives, and detailed analytics to develop and deploy campaigns that deliver results.

We focus on providing opportunities to take advantage of high-visibility advertising placements in cities, regions, and countries that offer strategic benefits to brand marketers. We work as a unified, integrated team to ensure we build our wealth of expertise into each campaign.

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Advertise in Düsseldorf: Key Formats

Billboard Advertising

Positioning highly visible billboard advertising in Düsseldorf’s prime visitor and business locations ensures brands can engage with as large and diverse an audience as possible, amplifying brand recognition in the city and improving familiarity among European consumers.
Standout billboard placement options include MedienHafen, the modernist media harbour home to numerous media and communications firms and popular due to its architecture and iconic Gehry buildings. They might also choose the shopping district in Königsallee, a street lined with luxury boutiques and designer brands, or billboards near the Rheinturm, the tallest structure in the city.

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Digital Billboards and Screens

Advanced digital advertising displays bring billboards to life and work particularly well in captive settings where audiences have defined interests or behaviours, such as a conference venue, a place of business and investment, or a high-footfall retail complex.
Digital billboards can, for instance, be positioned within Düsseldorf Arcaden, a large venue close to the Bilker S-Bahn station. This outlet attracts crowds of visitors who use the shops, food court, indoor swimming pool, event spaces, and city library.

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Transit Advertising in Düsseldorf

The Rheinbahn transit system covers an array of networks, including the Düsseldorf Stadtbahn city railway, or U-Bahn. This has overground and underground routes that head directly into the city centre, with options to advertise to commuters, tourists, commercial visitors, and students at select stations and stops.
Alternative public transport marketing placements with consistently high audiences are available throughout the tram, bus, and regional train connections and the S-Bahn suburban railway, which links Düsseldorf with the nearby cities and caters to German tourists and travellers.

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Airport Marketing

Airport advertising provides strong returns owing to the huge footfall that passes through Düsseldorf Airport's terminals—the third largest in Germany. The airport is well used by business and leisure travellers and has direct transport links to central Düsseldorf.
As the fourth busiest aviation hub in Germany and the primary base for the Rhine-Ruhr region, brands can advertise throughout three terminals, connect with 16 million passengers per year, and select particular signage or billboard placements in the complex, which includes shops, cafes, restaurants, hotels, and business lounges.

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Place-Based Advertising in Düsseldorf

Brands looking to engage with consumer niches use place-centric advertising to position their marketing campaigns in front of core audiences based on their likely activities, preferences, and the placements of out-of-home advertising they will respond to.
As an example, brands might choose to advertise in or around Düsseldorf's largest conference and convention centre, the Congress Centre Düsseldorf. This centre is located on the banks of the Rhine River and accommodates up to 2,000 attendees at any one time.

Our Work

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

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Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Düsseldorf is a city where business, fashion and culture converge, making it an ideal setting for bold and effective campaigns. At One Day, we bring strategic insight and creative flair to help brands engage with its sophisticated and fast-moving audiences. Our approach is rooted in understanding the city’s pace and potential, ensuring every message lands with impact.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The city's appeal is its status as a major hub for business, fashion, design, and finance. Düsseldorf hosts numerous global employers and corporations, including Hermès, PUMA, C&A, Decathlon, Peek & Cloppenburg, and Ergo.
This provides businesses with an affluent, professional, and educated audience to market services to, in a city where living standards and incomes are above the national average and where viewers tend to have higher disposable incomes.
Like most German cities, the regulations in place mean brands will typically need to apply for a permit. The policies that manage advertising placements are there to ensure billboards and screens aren’t expected to have a negative impact on the local area.
Outdoor marketing is allowed in most parts of the city and is widely available throughout the pedestrian zones. However, there are some rules that might limit the use of digital billboards or screens, such as bans on noise-producing screens being active past 9 p.m.
Of course, One Day can provide further information about securing permission to advertise in Düsseldorf and advise on the temporary restrictions that periodically come into force to limit the use of illuminated signage during energy-saving periods.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”