International Advertising
Advertise in Germany.
Advertise in Germany with One Day Agency
Tap Into Europe’s Strongest Economy With Advertising in Germany
Germany is well-known as having the largest GDP of any EU country. This provides brands with excellent opportunities to scale and engage with new audiences, reaching hundreds of thousands of residents and visitors in and around high-footfall cities like Berlin, Hamburg, Munich, and Cologne.
The affluent business environment, political stability, and hubs of industrial activity make Germany a fantastic place to advertise a wide range of brands, from those linked with traditional sectors like electronics and vehicle engineering to modern, young brands that resonate with younger demographics.
Businesses advertising in Germany can expose their communications and messaging to vast numbers of viewers in a country with a population of nearly 85 million, over 34 million global visitors a year, and a thriving expatriate community.
Why Advertise in Germany?
While Germany is conventionally thought of as a friendly, ultra-efficient country and one at the heart of European economics, the present-day country is also increasingly diverse. Its booming multicultural population attracts families and professionals from around the world.
Outdoor advertising, such as street, billboard, and transport placements, is familiar and a regular part of the German urban landscape. With over 70% of the German public happy to consume advertising content, especially creative and interesting graphics, businesses leverage the population density in the cities to achieve maximum returns.
The best strategic locations for your brand advertising may depend on the types of products or services you wish to promote, but even time-sensitive displays can utilise the number and frequency of trade events, such as the International Tourism Exchange, Automechanika, Hannover Messe and MEDICA to engage with specific audiences in target sectors or professions.
Why One Day?
One Day's full-service creative, marketing and advertising consultants provide comprehensive assistance with every aspect of your international advertising campaigns, from location selection and promotion design to deployment and ongoing impression tracking.
Germany has strict advertising regulations, particularly around you partner with a company who is well versed in the advertising in Germany.
We can recommend high-profile advertising placements in some of the most-visited cities and major metropolitan areas across Germany, ensuring you achieve the traction you aspire to in this central country, a key trade and visitor hub in the heart of Europe.
Germany Advertising Formats
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![Large-Scale Billboard Advertising]()
Large-Scale Billboard Advertising
Billboards are part of the architecture in all the major German cities, with options ranging from vast billboards rising above the skyline to tactically positioned billboards along roadways and pedestrian routes and backlit posters that remain visible day and night.
Based on their objectives, brands can opt for single-position billboards or multi-site campaigns, utilising in-depth data to pick locations and imagery that audiences will best resonate with and respond to.
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![Digital Billboard Displays]()
Digital Billboard Displays
As you might expect from a country embedded in innovation, digital and internet-connected placements are a popular advertising format. These moving billboard displays incorporate dynamic data points to change or rotate the messaging displayed for improved context.
Options include revolving ads that respond to the weather, the time of day, or nearby events. This ensures that promotions are active rather than passive and stimulate greater audience reactions.
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![Place-Based Advertising Campaigns]()
Place-Based Advertising Campaigns
Location-centric advertising can feature any format or display but is designed to ensure that branding is shown in places where audiences have a strong intent to buy or because of the correlation with nearby events, attractions, or landmarks.
Examples include advertising in some of Germany’s largest shopping areas, like Westfield Centro in Oberhausen, or reserving billboards in and around focal sites like Cologne Cathedral, downtown Munich or around the university campuses in Heidelberg.
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![Public Transport Promotions]()
Public Transport Promotions
Dubai's skyline reaches ever further into the clouds, and the height of prominent buildings within key areas of the city means billboard displays are visible across the city from almost every location.
Brands can also utilise LED and digital billboards, which rotate every few seconds, providing the option to increase returns and audience responses with immersive, advanced and attention-grabbing messages broadcast overhead.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“With a dedicated team in Berlin, One Day Agency combines local insights with global expertise to deliver integrated advertising campaigns that engage audiences across Germany. Your success in the German market starts with us.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Modern German cities are diverse, lively, and multicultural, yet they have the stability of a strong European economy that supports greater consumer spending and interest in new brand offerings than in many others.
The range of placements and promotional formats means brands can tailor their campaigns to specific areas, audiences, and locations or choose billboards in particular districts or neighbourhoods based on the movement patterns of their desired demographic.
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While the opportunities to improve brand awareness and growth are compelling, outdoor advertising in Germany remains reasonably affordable. For many UK businesses, it is competitively priced compared to billboards of a similar size in major cities like London.
However, we can also structure campaigns to ensure these remain within your budget while maximising impressions and ensuring the outcomes achieved exceed your expectations.
You are welcome to contact our experienced global advertising consultants at any time for further information about advertising in Germany, selecting the best formats and locations, or designing a high-impact advertising display that will attract attention in high-footfall German cities.
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In Germany, Out-of-Home (OOH) advertising can be highly effective, especially in major cities and high-traffic locations. The best spots for OOH advertising generally include:
1. City Centres (e.g., Berlin, Munich, Hamburg, Frankfurt)
City centres are bustling with both residents and tourists, providing ample exposure. Advertising here, especially near landmarks or high-traffic pedestrian zones like Alexanderplatz in Berlin or Marienplatz in Munich, can capture a wide audience. Read more about advertising in Berlin.
2. Public Transport Hubs
Train Stations: Major hubs like Berlin Hauptbahnhof, Munich Hauptbahnhof, and Frankfurt Hauptbahnhof attract daily commuters and travelers. Billboards, posters, and digital screens in these stations can reach a large, diverse audience.
Airports: Germany’s largest airports—Frankfurt, Munich, and Berlin Brandenburg—see millions of travellers annually, providing valuable exposure to a mix of international and local audiences.
Public Transit Systems: Advertising on U-Bahn and S-Bahn platforms, as well as within trains and buses, reaches a broad range of commuters daily, particularly in metropolitan areas.
3. Motorway Billboards
Germany’s famous Autobahn network is another prime location for billboard advertising. Key motorway junctions near large cities like Hamburg, Cologne, and Stuttgart are ideal for high-visibility advertising.
4. Shopping Centres
High-traffic shopping malls like Mall of Berlin, CentrO in Oberhausen, and the MyZeil in Frankfurt are perfect for OOH advertising targeting shoppers, families, and weekend visitors.
5. Sports Venues and Entertainment Districts
Stadiums and entertainment districts (e.g., near the Allianz Arena in Munich or the Mercedes-Benz Arena in Berlin) offer opportunities to reach sports fans, concert-goers, and event attendees.
6. Cultural and Tourist Areas
Placing ads near popular tourist spots like the Brandenburg Gate, Neuschwanstein Castle, or the Cologne Cathedral can capture the attention of both locals and tourists, ensuring high visibility.
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