International Advertising
Advertise in The Netherlands.
Advertise in the Netherlands with One Day Agency
Position Your Brand in a Highly Competitive Economy With Dutch Advertising
The Netherlands has one of the most enviable consumer markets internationally. It has exceptional infrastructure, some of the best global trade links across Europe, a pro-business climate, and incredible levels of population-wide education and aspiration, giving brands a prime audience to share their promotions with.
Consumer spending has risen year on year, alongside Dutch real-world wages. The controlled labour market means that demand for goods and services is stable, with governmental initiatives designed to maintain and improve consumer purchasing power.
These factors make the Netherlands one of the highest-demand advertising locations. With a steadily increasing upper-middle-income demographic and consumers invested in ethical brands, the country has a population of almost 18 million and annual visitor numbers that surpass 20 million.
Why Advertise in the Netherlands?
Brands looking to improve awareness, recognition, familiarity, positioning, and revenues, either specifically in the Netherlands or across Europe, often choose the country as a fantastic base.
It has urbanised, modern, and affluent cities and a technological advertising infrastructure that makes it easier and more cost-effective to introduce innovative digital billboards into your campaigns.
Cities like Amsterdam and Rotterdam are meccas for international travellers. Yet, they also have affluent localised markets and ample businesses to ensure advertising can be strategically targeted to a potentially vast audience.
The advertising industry and outdoor marketing sectors are well developed, ensuring that creative billboards and attention-grabbing digital screens are familiar and well-received, although regulations apply, meaning that all panels must be non-intrusive on the landscape and visually appealing.
While ensuring advertising is compliant is key, there are also unique opportunities, with high take-ups of tech in the country and superb internet connectivity nationwide, which means that adding interactive elements such as QR codes can provide far better outcomes with a receptive audience.
Why One Day?
One Day provides brands with access to advertising placements and cohesive digital marketing campaigns in some of the world's most in-demand locations. Our expertise makes it significantly easier and more accessible to position your brand in front of your desired audiences.
Our all-senior consultants can assist with media planning and buying, campaign development, regulatory adherence, and the selection of tactical promotional displays to ensure you make informed decisions throughout and achieve the returns on your Dutch advertising you had hoped for.
Dutch Advertising Formats
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![Classic Public Billboards]()
Classic Public Billboards
High-profile billboards are found in almost every major shopping area, retail district and tourist attraction, alongside highways and around airports. We can help with picking placements with hundreds of thousands of visitors, motorists, pedestrians and site users every month.
Some of the best-known billboards in the Netherlands include the huge Eindhoven Centrum mast next to the A2 highway and the Utrecht Houten A27. Both have dual sides that showcase promotions and advertising to drivers and passengers heading in either direction.
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![Digital Billboard Advertising]()
Digital Billboard Advertising
Digitised displays augment the impressions achieved through an advertising placement, using data-backed controls that enable brands to switch their communications or messaging or adapt the promotions shown based on multiple variables.
Modern, bright and captivating digital billboards can, for instance, adjust to the weather, showcase promotions based on the time of day or footfall in the area, or provide communications that factor in traffic congestion and average viewer exposure times.
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![Transport and Airport Promotions]()
Transport and Airport Promotions
Advertising your brand through the hyper-efficient public transport systems in the Netherlands is a great way to capture views and impressions when audiences are captive and have extended dwell time, such as when waiting for a connection or service.
Brands can use billboards and eye-level displays within metro cars and buses, on stations and platforms, and throughout rail networks, either as full-station takeovers or targeted to particular routes or parts of the networks most used by the intended audience.
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![Placed-Based Dutch Advertising]()
Placed-Based Dutch Advertising
Location-based promotions are formatted around the areas and sites most frequented by the target demographic, from visitor attractions and iconic landmarks to sports arenas and event venues. They often use scheduled events or seasonal celebrations to improve relevance.
Retail advertising is also widely used in the Netherlands, where brands can position their communications in or around the largest shopping centres and complexes, including the Westfield Mall of the Netherlands and the Hoog Catharijne next to Utrecht Centraal.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“As a pivotal gateway for international brands into Europe, the Netherlands offers exceptional opportunities for growth and influence. Our seasoned local media planning team specializes in creating customized strategies that empower both local and global brands to thrive in this vibrant market.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Absolutely – there are plenty of billboards and advertising placements in the Netherlands, depending on the types of promotions that tie into your branding and the locations most relevant to your target viewer.
While Amsterdam is an obvious choice, with city light boards and airport advertising, a vast global visitor audience and a strong tourism sector, other urban areas like Rotterdam, The Hague, Utrecht and Eindhoven also offer competitive promotional opportunities.
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The international trade links and position as the political centre of the United Nations—including the International Court of Justice—mean that cities like The Hague or Den Haag in Dutch are ideal for brands keen to position themselves as credible thought leaders in professional services.
Other consumer-focused promotions perform well in Amsterdam and Rotterdam, where a steady influx of tourists and a multilingual population provide good responsiveness to intelligent and immersive ads.
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The Dutch Advertising Code regulates advertising standards in the Netherlands, which sets out benchmarks that state promotions must be in good taste and truthful. Otherwise, if ads do not contain anything controversial, they should be fully compliant.
Of course, there are contrasts between the permits or approvals required to erect a new billboard, but we can advise on the existing placements and displays that are long-standing features and a great way to showcase your brand offering.
To discuss Dutch advertising options, formats, and campaign design, you can contact the One Day team at any time. We'll chat about the international promotional opportunities that are well matched to your key aspirations.
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