International Advertising
Advertise in China.
Advertise in China with One Day Agency
Reach one of the biggest audiences in the world.
UK and multinational brands are increasingly looking for opportunities to reach and engage with the Chinese consumer market—the biggest in the world. There is enormous potential to advertise in China to diverse audiences through unique and distinct platforms widely used by considerable proportions of the population.
The regulatory advertising framework in China may be very different and more complex than that in the UK, Europe or the US, but leveraging the scope and scale of Chinese advertising can be transformative, capturing the interest in dynamic digital media as a core form of content consumption.
Why advertising in China?
China’s e-commerce economy eclipses that of any other country, worth an estimated $1.94 trillion a year in sales revenues. Alongside this growth, the advertising sector has expanded dramatically, with around 98% of all online traffic originating from smartphones and mobile devices – nearly double that of every other location.
For UK and Western brands, this means they can:
Optimise and adapt advertising media and messaging for specific audiences with high impressions and repeat exposure.
Select key platforms and channels most used by their target demographics with the certainty that a significant proportion will actively use and participate in the content.
Capitalise on high-volume responses, such as one-click digital shopping and online purchases, using customised digital advertising to attract desired viewer groups.
Use their position as a Western brand to improve audience interest, branding products or services in ways that are perceived as more valuable or sought-after in international markets.
Working with an accomplished China advertising agency with a comprehensive knowledge of governmental controls on the type, nature, and content of branded ads will ensure you can extract maximum value without inadvertently breaching any Chinese advertising regulations.
Why One Day?
As a highly experienced all-senior team of advertising specialists, we work with clients to advertise in China to meet specific brand objectives – including gaining traction and market share in some of the trickiest economies that also offer returns on advertising investments far above the norm.
Advertising in China requires professional expertise to navigate the ecosystem and regulations, but understanding the most suitable placements, creating fully compliant advertising, and extending the scope of your campaigns can help you achieve substantial results within this rapidly growing market.
China Advertising Formats
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![WeChat Advertising]()
WeChat Advertising in China
This social media app has the highest user numbers of any channel in the Chinese entertainment and social media space. It is used for messaging, shopping, ticket purchases, leisure, and research, among many other functions.
With 1.16 billion active users every month and high usage within affluent demographics, brands use WeChat advertising to reach huge audiences, including international users, with options to intelligently target ads to selected groups.
Creating a verified WeChat e-commerce store, for instance, offers a way to instantly convert leads into confirmed sales or replicate existing brand media in a location-specific banner format, extending impressions across expansive markets with superb returns.
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![Weibo Advertising]()
Weibo Advertising
million active users per month. These users are primarily younger adults and teens who are focused on trending content and dynamic digital advertising that captures interest and attention.
The accessibility controls are broader than those of comparable platforms, allowing brands to create high-visibility content with strategic ways to develop campaigns and media that have a strong chance of becoming viral.
Building a finely tuned target database, collating engagement metrics, and driving direct sales can help UK brands exceed their target revenues with in-depth analytical tools and varied pricing models.
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![Baidu Advertising in China]()
Baidu Advertising in China
Similar to Google in the UK, Baidu is the leading search engine used in China and other regions. Its remarkable 65% market share illustrates the reach and user density brands can use to their advantage through advertising campaigns.
The search engine offers multiple marketing solutions, tools and formats with excellent conversion rates, especially in comparison to UK alternatives. It also presents options for tactical optimisation using niche keywords and phrases that resonate with core audiences.
Brands can develop multi-touchpoint advertising to improve exposure, with features including in-feed promotions, brand zone placements, and audience segmentation tools to optimise advertising spending based on competition and viewer responses.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising in China has its unique challenges and hurdles so it is important you work with an agency that is established in the country. One Day has the capacity to deliver advertising both in China and Chinese audiences in the UK.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Advertising laws and language and culture variances can make it more complex for a British brand to launch a successful marketing campaign. This is where the One Day iteam can step in to advise on how to repurpose or adapt your branding, messaging, and promotions for a Chinese audience. You can read more about our international advertising work here.
Reforms in 2015 mean that the government’s advertising legislation is more robust. It includes strict controls on aspects such as fake promotions and restrictions on how brands can portray their products or services to Chinese consumers.
However, the trick is to work with an advertising agency that knows and understands the regulations, can ensure your advertisements and media comply and abide by cultural and social norms, and gain all the advantages that high-profile advertising in China offers.
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While many companies assume that billboard advertising is the way to go, audience perceptions mean that static and physical media is often regarded as outdated and less likely to initiate the engagements and reactions you want.
Mobile advertising makes up around 70% of all ad revenue in China, and it is on an upward trajectory that is expected to continue climbing.
As much as 84% of all media advertising spend is allocated to digital via mobile devices, meaning a well-placed, professional, and immersive digital campaign can reach as much as two-thirds of the entire Chinese advertising market.
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Yes, the norm should be to translate all written content into Chinese since this is more familiar and understandable to most audiences.
However, there are circumstances in which an advert focused on a brand's location or heritage could be more impactful without translating some aspects of the advertising campaign.
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