Advertising Formats

3D Billboards.

3D Digital Billboard Advertising

3D Billboards or 3D Anamorphic Billboards are a type of digital out-of-home advertising that can be placed or played on any LED screen by tricking the viewer's perception.

This form of advertising outshines not only Digital OOH but most other advertising channels because 3D Billboards offer three-dimensional visuals with such an experience that instantly hooks passers-by leading to higher attention and engagement.

A perfect blend of entertainment, technology, and marketing catching the imaginations of consumers and businesses alike making them one of the most impactful and relevant outdoor advertising channels.

Any Screen. All Budgets.

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3D Billboards for brands of all sizes

A first and true competitor in the UK.
No entry barriers - 10X less the cost, time and complications.
Not exclusive to UK’s Piccadilly Lights - can be used on any digital screen anywhere!
In-house 3D Modelling & Animation - full end-to-end creative control.
Highly-experienced creative team with over 10 years of 3D modelling.

3D Billboard Formats

3D Static Billboards

3D billboards are stationary displays that are construction from materials like plastic, foam, metal, or wood to achieve a three-dimensional visual impact.
You can drill down into more specific audiences by utilizing the different ad placements on a bus. For example, a car insurance company may benefit from placing their ads at the back of the bus as this is most likely to be seen by the motorist.

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3D Digital Billboards

Petrol pump advertising in the UK refers to promotional displays and advertisements placed at petrol stations, often near or on the pumps themselves. These ads are strategically positioned to capture the attention of drivers and passengers while they refuel their vehicles.
3D billboards use moving images and innovative 3D design to craft an immersive three-dimensional encounter visible without the need for special eyewear. These billboards seamlessly blend traditional advertising on billboards with cutting-edge 3D digital technology.

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Anamorphic Billboards

Anamorphic billboards use optical illusions, perspective techniques, and creative designs to give the illusion of depth and dimensionality when viewed from a specific angle. The goal is to capture the attention of passersby and create a memorable and engaging advertising experience.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“3D animated advertising captures consumers' imagination and engages with audiences in ways that only out-of-home advertising can. With digital screens now present in all environments, 3D Billboards are a great way to cut through and elevate creativity supporting your brand's tone of voice and personality.”

Ricardo Seixas, Founder and CEO, One Day Agency

Full-funnel Advertising Agency

Our Work

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

Non-Alcoholic Beer - Out-of-Home Campaign

FMCG - Out-of-Home Campaign in Ireland.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional.”
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with One Day Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing and picking locations and strategies, they were with us every step of the way, and we couldn’t be happier with the results.”

Frequently Asked Questions.

3D billboards operate involves the use of a 2D LED or OLED screen displaying two distinct images captured from different angles within a single display clip. These images are overlaid to enable the viewer's left and right eyes to perceive the scene from two distinct perspectives simultaneously. The brain processes this information to generate a convincing three-dimensional effect. This 3D design can be showcased on various types of screens, whether flat, curved, or cornered, as long as they are LED or video-capable. Read our article: how do 3d billboards work.
According to a Nielson report, 65% of individuals who encountered a digital billboard took some form of action, such as visiting a website or storefront (source). Nielsen research further revealed that a significant percentage of travelers, ranging from 74% to 89%, could recall at least one digital billboard advertisement. Notably, industries such as entertainment, leisure, fast-food restaurants, televised sporting events, and gaming displayed outstanding performance, underscoring the effectiveness of digital billboards as powerful advertising tools in these sectors.