Paid Social Advertising
Advertise on Spotify
Spotify Advertising Agency: Advertise on Spotify with One Day
Reach engaged listeners with targeted Spotify ads.
Spotify has grown into a leading global streaming platform, with almost 700 million international users listening to podcasts, playlists and music. While it’s not a conventional social media channel, advertising on Spotify is great for those who want to engage with viewers in a screen-free setting, such as when they’re working or driving.
Brands that create Spotify ad campaigns become a familiar part of the listener routine, whether they choose to advertise between playlist episodes, design sponsored podcast messages or develop brand experiences.
The selling points of Spotify centre around its specific targeting tools and high levels of user engagement, as a channel for businesses to reach younger adult demographics and audiences who respond best to personalised stories that align with the channels or types of content they love.
The Advantages of Spotify Advertising
Connect with high-engagement audiences with immersive audio experiences. Spotify ads reach listeners when commuting or exercising, without the distraction of competing marketing.
Gives brands a way to target campaigns to a predominantly under-35 age group, a strategic move for companies that want to build awareness within Gen Z and Millennial audiences.
Varied and accurate targeting enables marketers to create their desired audiences based on anything from their native language and location to age and gender, listening habits, and the types of playlists or podcasts they enjoy.
Numerous ad formats, with video or audio-only campaigns, and options to create podcast ads, sponsored playlists and other formats based on campaign objectives.
Spotify Advertising Model
Brands manage their ads through the Spotify Ad Studio, which acts as a self-service resource for businesses to create new campaigns, specify their budgets, select target audiences and monitor performance, which is updated in real time.
Phase one is to pick the desired ad format, which can be a mixture of audio or video for promotion via a podcast or sponsored playlist.
Marketers then choose the objectives they want their campaigns to achieve, such as boosting awareness and familiarity, driving higher levels of app downloads or subscriptions, or increasing product sales.
Finally, businesses can select audience parameters to decide where their ads are placed, with numerous options as outlined above. These can be granular, with functions to target listeners who follow fitness, relaxation or studying playlists, as a few examples.
The budgeting tools on Spotify are flexible, with ads typically priced per cost per thousand impressions, or CPM. Campaigns can start with budgets of about £250, which makes this an accessible channel for smaller companies and start-ups.
Types of Spotify Ads
Audio Spotify Ads
Audio campaigns are the most popular format for Spotify marketers, where they design promotions that play between songs, and are accompanied by a clickable banner for those watching via the app. Each ad is between 15 and 30 seconds and can capture attention without distracting the listener from their entertainment.
Spotify Video Ads
Video campaigns are displayed when users are actively browsing within the Spotify ad, avoiding the potential to play a video when a user is listening only. There are full-screen Video Takeovers and Sponsored Sessions, which give users ad-free access to music if they engage with the branded content.
Sponsored Playlists
These ads are designed to feature brands within curated playlists that are designed around audience lifestyles, such as promoting a wellness or fitness product within a chill-out audio collection. This is a great way for brands to insert themselves in an environment where their offerings are highly relevant.
Podcast Advertising
Spotify enables brands to invest in podcast-specific ad placements, with varied formats like promotions read by the host. There are also dynamic ads that are inserted into the audio feed to attract interest from listeners who follow similar podcast categories.
Overlay and Display Ads
Overlays are a more visual ad format, displaying promotions when users re-open the app for the first time in the day, positioning the campaign during a peak visibility moment. Brands can also create overlay ads to be shown only for desktop or mobile users.
Who Is Spotify Advertising For?
Spotify is an effective brand advertising platform for businesses targeting mobile-first consumer groups, established companies looking to expand their reach among younger adults, and those whose products or services are relevant to music and podcast enthusiasts. Some of the sectors that thrive on Spotify ads include:
Retail and ecommerce companies, using the platform to promote new launches or flash sales and time-sensitive offers.
Entertainment firms, particularly gaming brands and TV channels, that advertise new releases and premieres to digitally centric audiences.
Food and drink brands, which use Spotify to generate better awareness about their products by using lifestyle-focused campaigns.
Travel and entertainment organisations, designing campaigns that connect Spotify users when they’re planning their holidays, or listening to travel recommendations.
It's also common to see tech and app development companies with a strong presence on Spotify, because it allows them to promote app downloads and software products directly to audiences with an established interest in digital services.
Why Advertise on Spotify
Creating strategic Spotify ads is like integrating a brand offer or ad into a soundtrack a user chooses to listen to during their usual day-to-day routine, with benefits that include:
Multiple ad formats which can be mixed and matched to suit campaign goals.
Detailed performance analytics that tell brands about engagement, impressions and conversions.
Specific targeting based on numerous variables and listening behaviours.
The ad creation tools on Spotify and the flexible budgeting features also make it an immersive place to advertise, with excellent options for brands that are keen to bump up relevance and recall.
How Can One Day Help?
One Day is an all-senior and accomplished marketing team that helps brands unlock Spotify's potential, designing and deploying creative campaigns that have the strongest chance of resonating with listeners.
Our specialists guide our clients through audience research and campaign management, tracking impacts and recognising big-picture goals, from aligning a large corporate brand with modern cultural trends to connecting with highly specific consumer niches.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising on Spotify gives brands a chance to connect with audiences in a deeply personal way. Unlike traditional channels, you’re reaching people during the soundtrack of their daily lives — whether that’s on the school run, in the gym, at work, or winding down at home. With precise targeting and the intimacy of audio, Spotify campaigns don’t just reach listeners, they resonate with them.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Marketing costs, like any social or entertainment channel, depend on the budgets you set. These can start from about £250 as a rough guide, with a pricing model based on CPM (cost per thousand), which you can scale depending on the reach achieved and your chosen ad format.
