Media Case Study

KOI Footwear

Paid Social Ads, Creative

Brand

KOI is a trendy & cool online vegan footwear brand that embeds and represents a niche culture and language.

Challenge

As a digital agency, we were approached by KOI Footwear to improve and manage all their digital channels (digital marketing). This is a classic case: despite a consistent and steady stream of sales and ROAS, they wanted to improve on this and find opportunities to scale up. The e-commerce landscape is saturated with brands, therefore we had to form novel strategies in order to speak to and reach new audiences but also to nurture and engage current customers and followers.

Objective

Grow brand & business with an increase of revenue and ROAS.

Skills:

Paid Social Management, PPC Management, Facebook Ads, Instagram Ads, Google Ads, Google Analytics, Google Trends

Strategy & Execution

After reviewing their business performance across all data points including ads, messaging, e-commerce metrics, analytics performance and tracking, ad account metrics, third-party tools and more, we’ve set an end-to-end re-structure plan to be accomplished gradually but efficiently across 2 weeks.

Working closely with our client’s team, the plan covered their entire marketing journey: from photography, to creative and video opportunities, messaging, audience profile, channels, ad formats, targeted audiences, and going all the way to technical details such as third-party Shopify Google Shopping apps and feed attributes. We left no stone untouched from a marketing, business performance and technical standpoint. This unique and integrated approach, from creative to activation, led to some quick and extraordinary results, below.