Advertise in Trams across the UK

Tram Advertising

A leading Tram Advertising Agency.

Increase brand recognition and engagement with Tram Advertising across UK cities.

Trams offer a blank canvas to display your promotions, branding, and adverts to vast audiences. They often traverse busy city centres and areas with high footfall, creating a unique opportunity for direct engagement and targeting specific demographics.

This form of out-of-home transport advertising is cost-effective and successful, with low costs per impression due to the volume of exposure, and because displaying graphics in an unexpected place or during daily passenger commutes adds an element of surprise, improving brand recall.

Since tram routes are fixed, you can select the cities and lines that are most relevant to your audience, selecting key neighbourhoods, boroughs, or tourist attractions to ensure your branding is memorable and prominent.

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The Advantages of Tram Advertising Campaigns for Brands

Public transport has long been an excellent way to improve brand exposure.

With 65% of tram passengers in professional occupations or managerial positions and 50% of commuters aged 16 to 34, trams offer superb opportunities to advertise to strategic audiences with fantastic coverage.

Repeat exposure doubles down on the benefits, where commuters may see the same ad several times a day and multiple times per week, strengthening local knowledge of your business.

Extended dwell times offer a great way to reinforce your branding or messaging. With an average waiting time of up to ten minutes per journey and an average commuting time of 35 minutes per day, you have time to deliver key promotions directly to your audience.

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How One Day Agency can help.

As experts in out-of-home and transport advertising, the team at One Day consults with a wide range of clients from across the sectors and can develop a bespoke, data-driven campaign strategy to achieve your aspirations.

We provide access to prime locations for billboards and digital promotional assets and media planning throughout the busiest and most-used tram lines and public transport routes across the UK.

Cutting-edge response tracking technology and research also allow us to offer bespoke recommendations about the best placements, formats, and types of promotion to include in your campaigns.

Tram Advertising by City

Manchester Metrolink Tram Advertising

The Metrolink has expanded rapidly, with eight lines, 147 trams, and 99 stops, which serve 36 million passenger journeys annually based on the latest data from 2022/23. As the largest light rail network in the UK, the Metrolink connects key stops and stations, including The Trafford Centre and Piccadilly train station.

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Edinburgh Trams Advertising

Advertising with Edinburgh Trams delivers unrivalled brand exposure across Scotland’s capital city. The tram network runs from Edinburgh Airport, through the city centre, down Leith Walk to Ocean Terminal and Newhaven.
The route passes some of the busiest areas in the capital, including Haymarket, West End, Princes Street and St Andrew Square.
From full tram exterior wraps to packs on internal cove panels.

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Nottingham Net Tram Advertising

With trams running through the city of Nottingham and key spots across the city, tram advertising places your brand at the heart of its residents with big impact, exposure and reach.
Various formats available include Full Wraps and Tram Super Headliners.

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Sheffield Supertram Advertising

Sheffield is a bustling city with a young demographic, and its Supertram network is at the centre of it all. With various advertising options, the tram offers a unique brand opportunity to reach the entire city’s population with high-frequency, impactful adverts and cost-effectiveness. Furthermore, advertising in the interior of the tram has the added benefit of higher dwell time, or in other words, passengers reading your ads more attentively.

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For other locations, contact us.

As a media planning and buying agency, we work across all the tram networks of the UK.
> Blackpool Tramway
> London Tramlink & Docklands Light Railway
> Tyne and Wear Metro
> West Midlands Metro (Birmingham - Wolverhampton

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Tram Advertising Formats

Tram Wraps

Advertising in trams with Tram Wraps is amongst the most iconic advertising placements for any brand. As a transportation network cutting through city centres, tram wraps have a very high reach and frequency, with a big impact.

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Tram Passenger Panels / Super Headliners

Panels inside trams, or as we call them Tram Passenger Panels or Super Headliners, are ideal for brands that have more complex messaging since this placement has high dwell time (time passengers spend inside the tram looking at adverts). They are also extremely effective and cheap in comparison to other advertising formats due to their amount of reach and the number of times they are viewed by daily commuters.

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Tram Superside

Visible above cars and pedestrians’ heads, advertising in trams with Supersides are great alternative to the more costly Tram Full Wraps, whilst enjoying the same benefit of tram advertising: reaching an entire city population through its transportation network.

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Experiential and Activations

Tram Takeovers: Moving Brand Experiences
Turn everyday commutes into unforgettable brand moments. Experiential activations on trams let you connect with audiences in unexpected ways—whether it’s a branded carriage, a pop-up installation on board, or interactive touchpoints at stops. It’s mobility, memorability, and message—all in one moving experience.

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Tram Stop Advertising

Tram stops are high-footfall, high-dwell spaces—perfect for grabbing attention and telling a story. From bold OOH formats to interactive panels, tram stop advertising meets audiences where they wait, pause, and look up. Unmissable, unavoidable, unforgettable.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

"Tram advertising is one of the most underrated formats in the OOH world—blending high-frequency visibility with real-world impact. At One Day Agency, we’ve delivered standout tram campaigns across the UK and internationally, turning moving spaces into moving stories. Whether it's a full-wrap takeover or a targeted tram stop execution, we know how to make brands unmissable on the ground."

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

One Day’s campaign consultants can offer tactical insights and data to inform your choice of tram advertising format, location and placement – based on precision research into the average commuter demographic, footfall volume within one route, or the impressions you can expect to achieve on any given day.TfL reports that its advertising estate constitutes 40% of the advertising space within London-based outdoor advertising and 20% of ad capacity across the UK, with a 31-million-strong daily audience that traverses demographics.
Commuters and visitors don’t simply ‘see’ a billboard, a moving digital ad or an engaging series of take-over ads along their journey; they can recall brand information, promotions, graphics and details, selecting the most impactful and engaging ads to retain within their memories.
High-frequency exposure and massive audience reach work well for brands of all sizes and can be augmented by researching the market and usage trends across the TfL networks and making informed media planning choices.
From a cost-effectiveness perspective, the sheer number of impressions brands achieve through TfL advertising presents a powerful promotional opportunity, with an average price of £2.50 per 1,000 impressions.
We offer high-level media planning assistance and tram adverts in key locations based on your requirements. Tram lines in Manchester and London are among the most popular for advertising due to the vast traveller numbers they serve – but smaller and localised campaigns can perform equally well on tram networks in specific locations or areas, depending on your objectives.Examples include highly versatile digital billboards and video displays, which can be adapted to the time of day, the season, the key traveller group using the tube at that time, or the product launch or event you want to focus on.
Tram advertising has proven to be highly effective, using the size, visibility and locations of tram lines to reach large audiences, often focusing on city centres, visitor attractions and landmarks that are focal points within each city. The repeat exposure opportunities, varied ways to utilise the space inside and outside a tram, and the number of lines, stations and stops all make it easier to target your tram advertising strategically based on your brand and sector.
The right solutions will depend on the types of campaigns you wish to run and factors such as any time pressures linked to events or product launches, the areas and demographics you serve, and whether you’d like a nationwide tram advertising campaign to generate the highest possible impressions or a more targeted campaign to reach specific consumer groups.
You are welcome to contact One Day at your convenience for more customised guidance, to discuss tram advertising placements for your brand, or to start work on a full-scope out-of-home and public transport promotional campaign.

Full-funnel Advertising Agency

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About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”