Advertising Formats

Airport Advertising

Target a very relevant audience with ample dwell time from business decision-makers, high-networth individuals, tourists, frequent flyers, and more.

A leading Airport Advertising Agency.

Airports are the perfect environment for advertising since they allow to target business travellers, leisure travellers, tourists, commuters, HNWIs, and frequent flyers. From arrivals, departures and lounges, there are multiple options for brands of all sizes to target their audience at this great moment.

With Airport Advertising you can reach this very special audience and groups in a moment where they have high dwell time or attention such as lounges, baggage claim, shopping and dining areas.

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The impact of advertising in airports.

According to the recent data, airport advertising opportunities are impressive:

More than 3-out-of-4 (79%) Frequent Flyers would like to try new products at the airport
More than half (56%) of Business Frequent Flyers recalled ads after seeing them in the airport
63% are interested in signing up for a travel rewards program
Nearly half (49%) took action after noticing an ad at the airport.90 million rail passenger journeys were made in the UK between 1 April 2021 and 31 March 2022.
Between January and June 2023, a total of 447,646 flights departed from UK airports. This accounts for more than 79 million seats available to passengers.

How One Day Agency can help.

Our media planning and buying team have decades of experience in delivering Airport Advertising for brands of any budget. We can place your brand on any airport billboards across the UK and on any International airport.

Static or digital formats, short or long-term, Airport Advertising is a fantastic touchpoint to engage with flyers and travellers. See below some of the airport billboard options.

Our Work

Airport Advertising Formats

Airport Arrivals and Departures Digital Screens Advertising

The most sought-after format by brands and available in almost every airport, these full-motion screens target travellers in many ways. You can find them within immigration, therefore, targeting 100% international travellers or in arrivals/departures that target domestic flights. And many other opportunities.

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Airport Digital 6 Sheets Advertising

This popular format is also available in all airports across the UK. The airport audience is made up of the most influential and affluent UK individuals with, for example, the typical Heathrow passenger earning twice as more as the UK average. Airports also serve many business leaders being 76% more likely to be found at the airport.

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Airport Business Lounge Screens Advertising

We have a wide variety of high-resolution digital screens across many airport lounges, both leisure and VIP.
With high-dwell time, these screens are perfect to engage with an audience of business travellers and frequent flyers.

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Airport Arrivals and Departures Lightboxes Advertising

These strategically situated arrivals allow brands to present their products and messaging to all arriving passengers. And these can be found on arrivals, departures, immigration and more.

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Airport LED Tickers Advertising

Tickers can be bought as a two-pack or individually both on a short or long term basis. These can be static or have moving images including live content that can be updated in seconds.

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Airport Baggage Claim Lightboxes Advertising

These welcoming placements take advantage of travellers’ dwell time on the baggage claim and since the typical flyer is in a state of high alertness seeking information makes this format is unmissable.

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Available across all Airports.

Airport Advertising in the UK

London Gatwick Airport, London City Airport, Heathrow Airport, London Stansted Airport, Leeds Bradford Airport, Manchester Airport, Liverpool John Lennon Airport, Edinburgh Airport, Birmingham Airport

International Airports

Paris Charles de Gaulle Airport, Adolfo Suárez Madrid-Barajas Airport, Munich International Airport, Zurich Airport, LaGuardia Airport, Frankfurt Airport, Miami International Airport, Newark Liberty International Airport, Amsterdam Airport Schiphol

Our Work

Available across all Airports.

Airport Advertising in the UK

London Gatwick Airport

London City Airport

Heathrow Airport

London Stansted Airport

Leeds Bradford Airport

Manchester Airport

Liverpool John Lennon Aiport

Edinburgh Airport

Birmingham Airport

International Airports

Paris Charles de Gaulle Airport

Adolfo Suárez Madrid-Barajas Airport

Munich International Airport

Zurich Airport

LaGuardia Airport

Frankfurt Airport

Miami International Airport

Newark Liberty International Airport

Amsterdam Airport Schiphol

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Airports offer very compelling advertising options such as arrivals, lounges and more. They are not suitable for all brands and we'd recommend them to any that, for example, wants to "welcome" a traveller with a product or service very relevant to them and available at the destination. Think of tourism services, communications, summer drinks and so on.”

Ricardo Seixas, Founder and CEO, One Day Agency

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Frequently Asked Questions.

As above, there are a number of options when it comes to advertising in an airport, from digital displays, traditional static displays, and experiential marketing, to business lounge and baggage claim advertising. Read more about our international advertising services.
Airport advertising offers advertisers high visibility and exposure to a diverse and affluent audience, including both business and leisure travellers.

Airports are a hotbed of both decision-making individuals and consumers with disposable income. . What’s more, the captive nature of the audience, along with extended dwell times during check-ins and security procedures, enhances the effectiveness of the advertising, making it a strategic choice for brands looking to make a lasting impression on a broad and influential consumer base.
This depends on the airport but in general, yes, typically airports have guidelines and restrictions regarding the content of advertisements to ensure they align with community standards and legal regulations. As an experienced airport advertising agency, we will guide you through any potential restrictions.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”