Paid Social Advertising
X Advertising
X Advertising Agency: Advertise on X With One Day Agency
X, the social media channel we all previously knew as Twitter, is a hugely active social network with about 611 million active monthly global users, making it one of the fastest-moving, most culturally relevant channels in the world.
The speed and dynamic nature of tweeting have created a platform that forms part of the modern-day conversation, as a text-first setting that reflects current-day culture. X content commonly goes viral and engages with audiences in a way that's almost impossible to replicate elsewhere.
For marketers, advertise on X can deliver campaigns built around immediacy and relevance, generating conversations while aligning their messaging with trending topics and connecting in a place where relevance is more important than on-brand polish.
The Advantages of X Advertising
X offers companies a way to generate native-style ads that are shown in users' timelines, feeds and trending content snapshots in formats that are contextual, natural and don’t interrupt their scrolling or behaviours.
Staying on top of trends means businesses can react fast to ensure they're part of the conversation, using ads or dialogues with a clear tone that outlines what they're about.
Detailed targeting gives companies the tools to direct their ads towards audiences using a range of parameters, from the keywords, interests and devices they're using to lookalike audiences and themes.
X Advertising Model
X Ads Manager, like most social media channel advertising platforms, has a fairly wide range of resources to help brands pick ad formats, scale their campaigns, and monitor performance:
X Ads Manager has a number of functions that are useful for brand marketers, with formats that stretch from Promoted Posts through to Amplify sponsorship agreements and Trend Takeovers.
Businesses start by deciding on their key objectives, whether larger views, more app installs, greater followers or improvements in clicks to their websites or engagement metrics.
Brands can pick and choose the ways they want to target X ads, based on things like users' interests, the hashtags they interact with the most, their locations or other elements that define their ideal audience.
X advertising budgets are flexible, with options to use manual or automated bidding, alongside analytics that show companies how their engagement, clicks-throughs, conversions and reach are performing.
The pace, modernity and style of X means that those businesses that achieve standout results are those that create channel-specific content that is natural, conversational, and funny, and something X users genuinely want to engage with.
Types of X Ads
Promoted X Posts
Promoted Posts pop up in users' feeds like any other tweet, but are displayed to targeted audiences who are most likely to react. Brands use these ads to develop natural content that doesn’t feel intrusive, but that positions their promotions right in front of their key demographics.
X Video Ads
Video-based ads appear in X timelines and auto-play, which means users don’t need to do anything to prompt the ad to start. Businesses often focus on video ads on X to share a story, augment brand awareness, or as part of partnership campaigns with influencers.
Carousel Ads
Marketers who want to include multiple images or videos in one ad campaign create carousels, with a swipe-through format. This is often perfect for brands with several products to launch, or with a new collection where they want to encourage click-throughs.
Trend Takeovers
Trending topics and challenges were the original viral content on X, and today, brands can sponsor a trending topic for 24 hours. Their content is prominent and shown at the top of the Explore page, resulting in high exposure that businesses use to shout about major announcements or launches.
Follower Ads
X follower ads are a little different, as their main aim is to promote your brand profile, rather than a specific campaign, to users who have a similar persona or interests to other engaged followers.
Who Is X Advertising For?
Brands that want to tap into modern culture, partner with influencers, gain better awareness among younger age groups or refresh their image to appear more vibrant and on-trend often benefit from strategically timed X ads. These include:
Gaming, entertainment and media brands, creating X ads that might range from trailers for forthcoming releases to event promotions and announcements.
Tech and software companies, who drive leads and brand familiarity through immersive X promotions.
Retailers, especially fashion and beauty brands, who use high-traffic X ads to advertise launches, new drops or limited-edition partnerships.
Professional brands focused on consumer surveys and even politics, creating X campaigns that are intended to prompt conversation or engagement.
It’s important that X campaigns are designed specifically for the platform, because audiences respond far more to ads that are authentic and human-centric rather than commercialised or corporate ads that feel out of place.
Why Advertise on X?
Building a brand that is perceived as relevant and credible by X users is a big-picture goal, and the benefits of channel-specific campaigns can be significant:
Inserting your brand into pop culture, breaking news, trending topics and live conversations.
Boosting awareness and interactions with your brand without substantial ad production overheads.
Gaining deeper engagement from the millions of active users who regularly repost, comment, respond or participate in discussions.
Get X promotions right, and it’s one of the quickest ways to improve brand recognition, create a loyal new following, and ensure your brand is part of the conversation.
How Can One Day Help?
Our seasoned, all-senior marketing, creative and advertising specialists help our clients devise high-performance X campaigns that have a real impact. With full access to advanced ad tech, deep dive audience analytics and ongoing campaign performance tracking, we create and launch campaigns that deliver.
We have years of experience working with brands of every size. We can offer independent advice about the right strategy, the best ad creatives, the ideal approach to A/B testing and support with trend monitoring to deploy ads that are wholly relevant to your target consumer.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“If I had to say in one sentence how we achieve sector-beating returns on X ads, I'd say that it's about getting timings and tone just right, developing real brand personalities that feel human and less formal. Becoming part of the X culture can prove a massive competitive advantage, and the top campaigns initiate conversations and debates, rather than just a click or a follow.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Since it evolved from Twitter into X, there have been reports about declining user numbers, but in reality, X is an enormous international social media channel that's been heavily featured in everything from celebrity disputes to presidential campaigns!
Brands that use X ads well have an understanding of what their audiences want to see and what they care most about in the here and now, and create agile campaigns that deliver exceptional returns.
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Promoted Posts & Engagement Ads: One of the most economical entry points—$0.26–$0.50 per action.
Follower Acquisition Ads: Competitive rates, generally $1–$2 per follower.
Mass Visibility Options (Promoted Trends): High impact, high cost (~$200K/day).
Performance Benchmarks (from agencies): CPC ~$0.18, CPE ~$0.13, CPA ~$21.55.
Budget Flexibility: Campaigns can move with modest investment (~$100–$500/month) or scale aggressively above $10K/month depending on strategy and objectives.
