Social Media Advertising
Advertise on Snapchat
Snapchat Advertising Agency: Advertise on Snapchat With One Day
Reach mobile-first audiences with immersive Snapchat ads.
Snapchat, once used primarily for disappearing messages between teens, has become one of the world's most influential mobile-first advertising platforms. To date, the app has 750 million active monthly users, and 21 million in the UK.
Of those audiences, the core demographic remains younger leaning, with ages of 13 to 34, giving brand advertisers direct pathways to appeal to audiences who are open to new ideas and offerings, and who are engaged in the content they’re seeing.
The tools for geotargeting, performance tracking and AI integration all contribute to the appeal, allowing brands to achieve real results alongside sustained improvements in awareness.
The Advantages of Snapchat Advertising
Snapchat ads use action-oriented, fast-scrolling promotions that are ideal for brands that want to publish visually punchy content that integrates naturally with the user experience.
Ads are displayed as vertical and full-screen visuals, which are a great way to command attention in seconds. The algorithm provides the ability to ensure placements are relevant, based on user demographics, interests, behaviours and locations.
Native-feel Snapchat ads ensure that marketing campaigns feel intuitive rather than intrusive, with options to utilise enhanced features like lenses, filters, and interactivity.
Snapchat Advertising Model
Businesses use the Snapchat Ads Manager to control their campaigns, whether building customised audiences, testing their creative assets, or optimising in real-time based on data insights.
Brands are invited to define campaign targets, such as app installs, conversions, web traffic, or raising brand awareness.
The audience targeting functions are sharp, with the ability to create lookalike audiences, use third-party data integrations, or employ Snap Pixel tracking.
Creatives can be either built in-app with the Snap tools or uploaded, which means brands can roll out campaigns quickly and dynamically with reduced production time scales.
The model is designed to give brand advertisers the freedom to create engaging content, even within smaller budgets, and scale their reach across broad user bases.
Types of Snapchat Ads
Video or Single Image Ads
These ads appear as vertical shorts between content displayed in Stories, Discover feeds or Spotlight videos. They’re shown as full-screen ads that effectively encourage direct responses or enhance brand awareness as quickly as possible.
Story Ads
Story Ads appear in the Discover section, featuring branded tiles that open into collections of between three and 20 snaps. They ensure that brands that have product stories or narratives can share multiple visuals in a shareable format.
Collection Ads
Collections compile a set of products within a single Snap, allowing users to tap on any individual item to view and purchase it. This ad format is most effective for product discovery and for ecommerce brands.
AR Lenses
This is Snapchat’s most interactive advertising format, with options to create customised, augmented reality lenses that Snapchat users can apply to their own Snaps. As a brand-specific option, these ads deliver augmented shareability and engagement.
Snapchat Filters
Sponsored brand filters appear when a user takes a Snap, featuring immersive and exciting overlays that create subtle yet memorable indications of brand presence, which are often used in user-generated content – a gold standard for engagement.
Commercial Snapchat Ads
Short-form Snapchat ads last for between six and 15 seconds and are non-skippable. They are shown within curated content, elevating authenticity, and are designed to deliver impact with bold campaign strategies.
Who Is Snapchat Advertising For?
Snapchat is primarily used as a high-performing platform where brands can reach Millennial and Gen Z audiences. It’s an interactive and highly visual app, with the best outcomes often recorded by brands in the following sectors:
Fashion and accessory brands, with Snap ads that include try-on filters, campaign teasers and styling videos.
Entertainment and media companies, sharing trailer launches, event campaigns and celebrity partnerships.
Gaming firms that publish short gameplay introductions and app download prompts to expose their offerings to new players.
Beauty and skincare manufacturers, many of which create AR filters to enable digital product sampling, influencer-led launches, and tutorials.
Snapchat audiences prioritise humour, creativity and authenticity, with brands succeeding by meeting users in a familiar and comfortable environment.
Why Advertise on Snapchat?
This platform isn’t often thought of as a high-performing channel, but the reality is that brand storytelling, measurable conversion rates and real-time interactions offer real benefits:
Brands can access harder-to-reach and younger audiences in a native setting they know and trust.
There are options to create interactive ads and AR experiences to drive user engagement forward.
Advanced targeting features include custom goal tracking and offline conversion monitoring.
Businesses can insert their brands into user-generated content through branded lenses and filters, or even jump on and influence trends.
Snapchat advertising isn’t about promoting products or services in a conventional sense, but rather using impactful content to deliver moments and trends that users want to be part of and react to.
How Can One Day Help?
The teams here at One Day help our client brands design, optimise and implement standout Snapchat ad campaigns that create tangible results, with expert assistance from initial concept discovery and creatives through to audience segmentation.
We provide access to an integrated, full-service collective of marketing specialists, technical experts and creative professionals, ensuring you have the support you need to establish your brand within younger demographics, and know how to leverage the Snapchat ecosystem to generate the outcomes you want.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Snapchat is built for instant connections, and at One Day Agency, we help brands tap into its fast, visual storytelling. From immersive AR lenses to full-screen video, our campaigns put your message at the centre of how Gen Z and Millennials share, shop, and engage.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Yes, Snapchat is a great place for newer brands or those with modest budgets. There are CPM and CPC options to choose between, always based on your goals. Exact costs depend on your competition, format and testing, but there are ample opportunities to deploy campaigns without making a major upfront investment.
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Features like Snap Pixel, product feeds, try-on tools, and deep links make Snapchat a compelling choice for performance marketing, with proven results in terms of app installs, product discovery and conversions.
