Streaming Advertising
Advertise on Twitch
Twitch Advertising Agency: Advertise on Twitch with One Day
Engage with Live Audiences With Twitch
Twitch is a heavily used live-streaming platform that shares real-time entertainment. It has a whopping 35 million active daily users and a UK audience of 13.4 million. Twitch users are loyal and engaged, primarily Gen Z and Millennial viewers who tune in to watch, interact and support their favourite creators.
This has made Twitch a great opportunity for brand advertisers who want to build authentic relationships with highly responsive audiences from niche demographics.
Twitch advertising options range from sponsoring live streams, integrating promotions into gaming content, and launching influencer-led campaigns, which drive trust, brand awareness, and user engagement.
The Advantages of Twitch Advertising
Twitch users don't passively scroll; they are active fans who follow creators and look for longer-form and live content, forming lasting connections.
Viewer dwell times and focus are high, with streams that can last hours, giving brands a wider scope to engage and create non-intrusive integrated campaigns with native placements.
Audiences on Twitch tend to be younger, community-driven, and tech-savvy, which is ideal for brands that want to connect with gamers, trendsetters, and early adopters.
Twitch Advertising Model
Twitch offers brands the option to blend direct and programmatic ads, allowing them to tailor each campaign to optimise relevance.
Twitch ads can be targeted to audiences based on their age, location, gender, viewing habits, specific gaming categories, and even the device they use to log in.
Brands typically pay for programmatic advertising via a CPM model. However, creator-led campaigns can be structured around sponsorship deals or priced based on the number of in-stream mentions.
Marketers can mix and match creatives, from mid-roll videos, branded panels and display ads, with interactive formats that blend naturally into the viewing experience.
This advertising model provides brands with a range of flexible options to scale their reach or refocus their marketing efforts on niche audience segments through highly targeted campaigns.
Types of Twitch Ads
Mid and Pre-Roll Video Ads
These types of Twitch ads play either before or during a stream. They are displayed to all network users and can be either skippable or non-skippable, depending on the nature of the campaign and the format being used.
Branded Takeovers
Businesses can host channel takeovers where the entire stream or series of the creator integrates brand overlays, product mentions, and chatbots, alongside custom stream assets for more immersive promotions.
Twitch Display Ads
Display Ads can be static or animated and are shown on the homepage carousel, in chat areas, and the site navigation fields. These ads are used to direct users to campaign or product pages and to improve brand awareness.
Twitch Extensions
Extensions act as interactive overlays that are added to streams. They enable users to view products, cast votes, or access bonus content, promoting direct engagement and making them perfect for gamified brand interactions.
Influencer Sponsorships
Some of the biggest Twitch creators have vast followings, and brands co-develop or promote content and events to tap into those audiences, collaborating in authentic partnerships that reach invested and engaged viewers.
Who Is Twitch Advertising For?
Advertising on Twitch is a great option for brands that need creative and strategic ways to connect with entertainment-focused, loyal and niche audiences, with some of the greatest success seen by brands in the following sectors:
Gaming and tech brands, which use Twitch to promote product launches, gameplay demos, and publish influencer partnerships.
Consumer electronics businesses, advertising headsets, smartphones, streaming devices, and laptops via creator live unboxing streams or setup videos.
Drink and snack vendors, particularly those aligned with the gaming, late-night streaming and youth culture communities.
Fashion and streetwear brands are using Twitch to showcase their looks, engage with younger audiences, and launch limited-edition drops.
Streaming and entertainment providers, including esports brands, are using Twitch to insert themselves into fan culture and share teasers and real-time experience content.
Twitch is best suited for brands that want to form genuine connections, with excellent response metrics recorded against ads that feel authentic and add value to the user's streaming experience.
Why Advertise on Twitch?
The live and interactive nature of the platform is commercially more beneficial than most passive-view platforms, with key advantages as follows:
Brands gain direct access to deeply engaged communities, characterised by higher session times and repeat viewing behaviours.
They can integrate ads naturally into live content, improving brand recall and trust in their products or services.
Twitch offers real-time interaction and feedback, featuring tools that enable viewers to chat, comment, or respond in the moment.
There are unique creator partnership opportunities, featuring gamified campaigns and sponsorships that drive excellent conversions without feeling like a paid advertisement.
The trick is that Twitch doesn't function like any other social media platform. It's a real-time live viewing experience with a unique dynamic between creators and their fans, a great opportunity for brands with bold campaigns.
How Can One Day Help?
One Day is an all-senior, highly experienced team of advertisers and creators, and we help client brands navigate the dynamic and novel world of live-stream advertising to generate results. We can help build meaningful Twitch campaigns, advise on the best use of smart testing functions, or structure creator collaborations.
If your brand is interested in engaging with younger audiences and launching more immersive ad campaigns, we can help you sponsor live events, connect with gaming creators, and build branded extensions that appear within live streams, all of which audiences remember and respond to.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Twitch is where communities gather live, and at One Day Agency, we help brands join the conversation in real time. From interactive video ads to streamer partnerships, our campaigns connect with engaged audiences who are watching, chatting, and participating together.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
There are several formats and campaign structures you might pick, but most programmatic ads are based on a CPM model. Other types of Twitch ads, such as sponsorships and influencer partnerships, depend on the reach of the creator and the level of integration. However, it's very possible to scale campaigns within your budget and targeting.
-
Yes – Twitch might be centred around gaming streams, but it's become more diverse, with music, art, tech, interviews, and fitness content all regularly live-streamed. Provided your content is relevant and targeted, you can see great results and returns.
