Audio Advertising
Digital Audio Advertising.
A leading Digital Audio Advertising Agency
Digital Audio, Done Properly
We are a specialist Digital Audio agency where every strategist is senior-level, no outsourcing, no freelancers. Brands get expert planning, creative thinking, and measurable impact.
From Spotify to Podcast networks and Digital radio, we craft audio campaigns that connect with audiences in the moments that matter most. Using data insight and audience understanding, we build strategies that speak directly to listeners, whether they are on the move, working, or winding down.
Our full-service approach covers creative production, targeting, media buying, and performance tracking, ensuring every campaign delivers clarity, consistency, and real results.
With offices in Manchester and London, we bring experience, strategy, and creativity together to make your brand heard, in the right way and at the right time.
Digital Audio advertising
Digital Audio advertising is a field of expertise focused on delivering targeted, data-driven audio campaigns across streaming and podcast platforms. Unlike traditional radio or generic placements, digital audio allows precise targeting by interests, habits, and context, reaching listeners when they are most attentive.
At One Day Agency, our team manages your audio campaigns from strategy to optimisation, aligned with your goals, whether that is brand awareness, conversions, app installs, or lead generation.
Digital Audio Advertising Formats
Spotify Advertising
Spotify offers one of the largest and most diverse audiences in the world, making it an ideal platform to expand your brand’s reach through advertising. With Spotify available across multiple devices, including mobile, desktop, and smart speakers, your brand can connect with listeners wherever they are.
When it comes to Spotify audience targeting, advertisers can start with standard options such as age, gender, and location, then go much deeper. Spotify allows precise targeting based on user interests, music genres, podcasts, and even favourite artists. You can also reach listeners at specific moments in their day, depending on what they are streaming. For instance, a fitness brand or protein powder company could target users listening to workout playlists, ensuring their message appears when audiences are most engaged and receptive.
Digital Radio and DAX
Radio advertising remains one of the most trusted and emotionally resonant forms of media, thanks to its long-standing popularity and personal connection with listeners. Each radio station attracts a distinct audience, allowing brands to target customers effectively based on key factors such as location, age, and interests. This makes traditional radio a powerful channel for building credibility and engaging with specific demographics.
Through DAX advertising (Digital Audio Exchange), brands can extend their reach beyond traditional radio into smart speakers, on-demand audio platforms, and podcasts. DAX enables the creation of personalised and data-driven audio ads, dynamically tailored to each listener. For example, ads can adapt based on contextual factors such as the local weather or time of day. Using hyper-local targeting, advertisers can even reach audiences within a precise one-kilometre radius, ensuring that every impression is relevant and impactful.
Podcast Advertising
Podcast advertising allows brands to connect with highly engaged audiences across a diverse range of topics, from mainstream culture to niche interests. This makes it an ideal channel for targeted and context-driven audio marketing. When ads are read by the podcast host, they often feel more organic and trustworthy, creating an endorsement-like effect that mirrors the authenticity of influencer marketing.
With podcast audiences growing steadily every month, this medium has become a key part of people’s daily routines. For brands, it offers an opportunity to increase awareness, build emotional resonance, and reach listeners in a space where engagement and attention levels are significantly higher than on most traditional platforms.
Digital Audio Case Studies.
Read about some of our work and cases ranging from Spotify, Digital Radio, Podcasts and more.
B2C - Spotify, Digital, OOH, Creative Campaign
eCommerce - Digital Audio, Voiceover, Spotify.
Speak with our planning team today.
💻 By video call.
📨 Send a message.
👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
“Digital audio is one of the most engaging growth channels today. It combines emotional storytelling, precise targeting, and data-led insights to connect brands with listeners in the moments that matter most.”
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
What our clients are saying…
Frequently Asked Questions.
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Digital audio advertising refers to promotional messages delivered through streaming platforms, podcasts, and online radio. It allows brands to reach listeners through sound during their everyday moments — commuting, exercising, working, or relaxing — when attention levels are naturally high.
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At One Day, we manage campaigns across Spotify, digital radio networks, and podcast platforms. Spotify offers a mix of audio, video, and podcast placements, while digital radio provides access to national and regional audiences through channels such as Global Player and DAX. Podcasts allow brands to align with niche, topic-driven audiences.
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Spotify and podcast listeners typically fall into younger, tech-savvy demographics — often between 18 and 45. However, with digital radio and topic-based podcast targeting, we can reach professionals, parents, and older audiences too. Whether your goal is recruitment, brand awareness, or lead generation, there’s an audience for every objective.
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Spotify and digital audio platforms provide robust analytics, including impressions, completion rates, engagement levels, and listener behaviour. Through Spotify Ad Studio, we can see exactly how people respond to your ads and optimise campaigns in real time to improve performance.
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We take a full-service approach:
• Audience research and targeting strategy
• Creative concept development and scriptwriting
• Production of professional audio assets
• Campaign setup and optimisation
• Reporting and performance insightsOur team blends creative storytelling with data-led precision to ensure that every ad not only reaches the right listeners but also resonates with them.
Get in touch today.
Paid Social Digital Planning and Advertising.
An all-senior team that works without knowledge silos or barriers.