Social Media Advertising
Advertise on Pinterest
Advertise on Pinterest With One Day
Reach inspired shoppers with visually driven Pinterest Ads
Pinterest is an often-overlooked social media platform, but it’s a visual discovery channel that provides brands with access to 518 million global active users, of whom over 15 million are based in the UK. Those participants browse the platform with high intent, looking for purchasing ideas and inspiration, making the channel a goldmine for marketers.
Its focus on discovery, visuals and planning sets Pinterest apart from every other social feed that concentrates on viral videos and trends. This presents a unique opportunity for brands to showcase their products or promotions in a setting where audiences are actively seeking styling suggestions, solutions, or the next big thing.
Advertising on Pinterest is uniquely organic, allowing businesses to create pinned content and gain direct access to motivated consumers who want to connect with product offerings and brands that meet their needs.
The Advantages of Pinterest Advertising
Pinterest ads are displayed in a native pin format, offering key advantages over marketing campaigns on other channels that are distinct from natural content. Ads are shown to users who are predominantly researching or looking to buy products.
The visual-based, search-heavy environment that Pinterest provides ensures businesses benefit from long-term visibility, as users revisit and share saved pins on their own mood boards and collections.
Brands benefit from the Pinterest algorithm, which promotes content based on interests and search histories, allowing for accurate targeting and transforming campaigns into evergreen content that gains traction over time, well beyond the initial launch date.
Pinterest Advertising Model
Businesses use the Snapchat Ads Manager to control their campaigns, whether building customised audiences, testing their creative assets, or optimising in real-time based on data insights.
Brands are invited to define campaign targets, such as app installs, conversions, web traffic, or raising brand awareness.
The audience targeting functions are sharp, with the ability to create lookalike audiences, use third-party data integrations, or employ Snap Pixel tracking.
Creatives can be either built in-app with the Snap tools or uploaded, which means brands can roll out campaigns quickly and dynamically with reduced production time scales.
The model is designed to give brand advertisers the freedom to create engaging content, even within smaller budgets, and scale their reach across broad user bases.
Types of Pinterest Ads
Standard Pins
These pins appear to be regular user-generated pins and are displayed in search results and home feeds. They’re one of the easiest ways to enhance brand familiarity and attract traffic, with options to embed links to blogs, website landing pages or product listings.
Video Pins
Video pins can be short or long-form, and autoplay in user feeds as a way to tell brand stories or capture attention with memorable video-formatted pins. Brands use Pinterest videos, for example, to show tutorials, explainers, unboxing videos or product usage guidance.
Carousel Pins
Carousels can feature multiple images on a familiar swipe-through basis, with options to piece together lifestyle content, curate brand images, or display product ranges with sequential pins that appear in one place.
Shopping Pins
Retail-centric pins offer users access to real-time data on product availability and pricing, providing the option to click through to direct links for advertised products. The key is to make the experience seamless and ensure that users who are inspired to buy can act immediately.
Promoted Idea Pins
Promo pins offer multi-page content in a storytelling style, which can blend images, video and text overlays. Recently introduced as a new ad format, idea pins are designed to engage users with defined interests, most often presented as lookbooks or similar content.
Who Is Pinterest Advertising For?
Pinterest is a top-performing platform for brand marketers who want to get in front of consumers at the exact point where they’re discovering inspiration or making decisions. Some of the sectors that see the biggest returns from Pinterest advertising include:
Retail and e-commerce brands, specifically those in the fashion, accessory, lifestyle, and homeware sectors.
Food and drink producers, who use meal planning, hosting recommendations and recipe content to inspire interaction.
Health and wellness businesses are posting content around workout routines, self-care products, supplements and holistic lifestyle guides.
Travel and hospitality firms, publishing information about destinations, holiday hotspots, packing tips and offers.
The brands that see the greatest returns on Pinterest advertising concentrate on ensuring their ads align with the way users naturally navigate the platform and publish channel-centric promotions that are designed to be pinned, saved and shared.
Why Advertise on Pinterest?
Pinterest is a beneficial platform for companies with a visually heavy marketing style or those who want to use intent-driven targeting to engage with specific consumer segments, such as those with defined interests in DIY or gardening.
Pinned ads are displayed to users within your target categories, many of whom have a strong intent to buy products or purchase services.
Traffic is sustained, with ads that continue to perform and deliver results long after their initial publication.
The smart targeting tools and keyword search capabilities enable businesses to be strategic about how they reach niche or aspirational audiences.
Directly integrating ads into the Pinterest platform ensures that promotions aren't seen as disruptive, but rather provide useful content that viewers want to see.
The primary objective of Pinterest ads is to enable brands to be authentic and intentional in their advertising, creating both visual and video ads that seamlessly integrate into the Pinterest experience.
How Can One Day Help?
One Day has helped countless businesses leverage the power of social media marketing to gain a competitive advantage. We utilise Pinterest advertising opportunities and data-driven targeting to create beautiful, captivating content and deploy campaigns that deliver results.
Our unified, integrated approach combines ad design and in-depth audience analytics through to performance optimisation, ensuring that brands new to Pinterest and those with an existing presence can scale and see real returns, from conversions to clicks.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Pinterest is where ideas turn into action, and at One Day Agency, we help brands inspire audiences at the moment of discovery. Through visually striking, intent-driven campaigns, we position your products where people plan, dream, and decide what to buy next.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Most brands use the Pinterest bidding model, where pricing will depend on what you want from your campaigns, how many other businesses you’re competing against, and how you want to target your ads.
That could mean choosing between cost per click (CPC), cost per mille (CPM), or cost per action (CPA).
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Pinterest is incredibly worthwhile for smaller companies and independents without huge budgets, as the algorithm promotes quality content regardless of the amount brands have decided to spend.
Pins that are creative and receive excellent responses can outperform even the biggest budget campaigns if the latter don’t align with user expectations.
