A leading Retail Advertising Agency

Retail and leisure centres, parks and outlets are fantastic places for brands to advertise services, products, offers or events, making the best use of a captive audience and diverse viewer demographics in a social, lively and engaging setting.

One Day’s specialist media planning consultants work with brands of all sizes spanning the B2B and B2C sectors, creating strategic cross-channel retail advertising campaigns that deliver outstanding results and returns.

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The Benefit of Professional Retail Advertising

Out-of-home advertising is a proven way to drive engagement, interactions, brand recognition, and familiarity. As many as 98% of people consume an advert every week, many of whom respond best to promotions positioned in a natural environment and when they are in the frame of mind to make a purchase.

Dynamic, static, large-scale and high-profile retail advertising can be adapted to specific audiences and viewers or optimised to capture the highest possible number of impressions at any of the retail centres and parks that attract millions of visitors every year.

Strategic Retail Advertising Services

Here at One Day, we focus on quantifiable results, tailored media placements, and campaign tracking. We use our innovative media planning software to ensure that each advertising placement across a retail setting is ideal for your brand and ties into your bigger-picture objectives and goals.

Retail advertising can perfectly augment brand awareness as part of a multi-channel campaign or as a tactical promotional activity designed to foster brand loyalty and encourage action from engaged audiences within retail environments.

Our Work

Retail Advertising Formats

Digital Billboard Ads

Billboards in retail centres come in a variety of sizes and formats, from smaller, digital moving billboards that adapt to the time, weather or events to huge static billboards that shout above the noise and are impossible to ignore or forget. We can suggest full billboard takeovers, displays projected across enormous screens at major retail centres, or consecutive placements on smaller panels to support repeat messaging.

Lift and Escalator Ads

Shoppers, staff, and visitors using lifts and escalators within a retail park or when travelling between floors, food courts, or car parks often regard advertising as a form of entertainment to pass the time when waiting to arrive at their required floor or queuing during peak times. Well-positioned placements at eye level can generate excellent results, making the most of dwell times.

Shopping Trolleys Advertising

Shopping trolleys or carts can be some of the most effective ways of “last-mile” advertising where consumers are targeted precisely at the moment of purchase. These are great for leveraging impulsive buys with discounts and offers and can be found across many supermarket and retail environments.

Washroom Panels Advertising

Bathroom facilities and changing rooms offer a quieter space away from the noise and clamour of a busy shopping centre. They also provide an opportunity to advertise to all demographics by using targeted placements in changing rooms within fashion retail parks or using ad panels in bathroom facilities intended for families to enable brands to engage with parents.

Site-Wide Billboards

Positioning brand adverts throughout a retail site, such as across placements inside a shopping centre, around facilities such as seating areas and car parks, and even across lifts, trolleys, or lockers can expose your brand communications to all visitors and users numerous times per visit – cementing brand awareness and growing interest in your business.

Frequently Asked Questions.

Retail centres range from malls and supermarkets to designer outlets and shopping facilities that feature specific types of retailers or goods. All provide benefits for brands looking to drive visibility throughout the high street or across broad visitor demographics, with flexible, customisable targeting based on your key target customer.
The advantages of retail advertising include:
- The location of advertising panels close to a place where viewers actively intend to make a purchase.
- The ability to influence buying decisions in real time.
- The contextual relevance of a promotional display within the retail environment.
Brands can also design campaigns across multiple channels as part of a broader marketing plan, ensuring their brand is featured in several sites or placements where target audiences are most likely to visit and consume brand messages or promotions each week.
Yes – they can and do, often generating excellent results and returns on advertising investments. Today's shoppers might split their time between physical retail centres, supermarkets and online marketplaces or platforms. This enables businesses to position their advertising in numerous concurrent placements or use exposure across the most-used channels and in-person stores and brands to augment brand recognition.
There are also great opportunities to target your media placements by reviewing your key customer persona, analysing trends and buying activities, and selecting advertising formats and positioning to resonate and prompt the best possible engagement.