Bus Advertising in London
Connect with the bustling urban audience of London through targeted Bus Advertising campaigns.
Advertise on London Buses with One Day.
Advertising on London buses offers huge exposure with the potential to reach a vast and diverse audience, encompassing not only regular bus commuters but also pedestrians, tourists, and motorists navigating the city's bustling streets.
From experience, we believe that bus advertising in the capital is one of the most effective forms of out-of-home advertising, boasting unparalleled frequency and significant dwell time.
We connect ambitious brands with prime advertising space on London buses.
The impact of Bus Advertising.
Bus advertising in London yields outstanding reach and frequency. Did you know that:
Over 30 million Londoners view bus advertisements on a weekly basis, making it a highly visible medium for brand exposure.
London's extensive bus network accounts for approximately 6.5 million bus journeys each day, showcasing the immense opportunity for reaching a captive audience.
Among adults exposed to bus advertising in London weekly, a significant 68% are regular television viewers, underlining the complementary nature of bus advertising alongside other media channels.
An impressive 85% of commuters prefer buses with advertising as it’s non-intrusive and has been described as a welcome distraction from an otherwise dull daily commute.
How One Day Agency can help.
Navigating the intricacies of bus advertising planning and buying in London can be daunting, but our expert team is here to provide unbiased guidance and support.
Whether as part of a broader campaign strategy or a standalone initiative, we specialise in crafting tailored bus advertising campaigns that resonate with London audiences.
In London, market knowledge is paramount, given the unique rules, options, and formats governing bus advertising within the city.
Our deep understanding of the London advertising landscape ensures that your campaign achieves maximum impact and effectiveness.
London Bus Advertising Formats
Bus Superside
This highly trusted format available in double-deckers raises above the cluttered streets and drives pedestrian attention to deliver your advertising and marketing message. Elevate your brand's presence with Bus Superside advertising, which commands attention from London's busy crowds while delivering unmatched visibility and frequency.
Bus T-Sides
Recognisable and impactful, Bus T-Sides cut through urban clutter to maximise exposure over crowds and vehicles, making them a premium choice for advertisers in London.
Bus Interior Panels
Capture the attention of London's daily commuters with bus interior panel advertising, leveraging the high dwell time of passengers for increased brand recall and engagement.
Bus Mega Rears
Make a bold statement with Bus Mega Rears, which offer extensive coverage and high impact to drivers, commuters, and pedestrians alike across London's streets.
Bus Rear Advertising
Target London's drivers directly with bus rear advertising, leveraging their time in traffic for effective brand messaging and recall. But since it is located in all buses, bus back advertising has a high dwell time from consumers as they follow it down the road from bus stops.
Bus Full Wrap
For unparalleled brand exposure and engagement, consider a bus full wrap advertising campaign, which transforms buses into iconic symbols of your brand across London's diverse neighborhoods.
London Bus Stop Advertising
Position your brand prominently in London's bustling urban and suburban areas with bus stop advertising, reaching millions of commuters and pedestrians with your message.
Bus advertising in London provides a dynamic platform for brands of all sizes to connect with the city's vibrant and diverse population. Contact us today to discuss your tailored bus advertising campaign and elevate your brand's presence in London.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Where can you find us?
Address:
London Office
16 Great Chapel St,
W1F 8FL, UK
Frequently Asked Questions.
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Bus advertising in London offers unparalleled effectiveness due to the city's dense population and extensive bus network. With millions of daily commuters and pedestrians traversing the city's streets, bus ads have high visibility and frequency, resulting in significant brand exposure and engagement. Compared to other outdoor advertising mediums, such as billboards or street furniture, bus advertising stands out for its ability to reach diverse audiences and capture attention in high-traffic areas.
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Yes, bus advertising in London provides various targeting options to reach specific demographics or geographical areas. With different bus routes covering various neighborhoods and demographics, advertisers can strategically select routes that align with their target audience. Additionally, specific bus advertising formats, such as interior panels or full wraps, can be tailored to target passengers based on their travel patterns or interests, allowing for precise audience targeting within the city.
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Evaluating the effectiveness of bus advertising campaigns in London can be achieved through various metrics, including brand awareness, audience engagement, and campaign reach. Tracking tools such as passenger surveys, brand recall studies, or digital analytics can provide insights into campaign performance and ROI. Additionally, leveraging unique codes or promotional offers exclusive to bus advertising can help track customer responses and measure the campaign's impact on driving sales or conversions. Partnering with an experienced bus advertising agency in London can also provide valuable insights and guidance on measuring and optimising campaign effectiveness.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
Mark Hodson, VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Gurveer Chana, BigCommerce’s Demand Generation Manager
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