Bus Stop Advertising
in London
Tap into the heart of London's bustling city life with impactful bus stop advertising.
London Bus Stop Advertising with One Day
London has one of the world's largest and busiest public transport networks – with 19,000 Transport for London (TfL) bus stops and shelters, 700 routes served by over 8,000 buses daily, and an enormous ridership of 5.7 million people every day.
These metrics and the sheer volume of passengers make London bus stop advertising an incredible way to get your brand in front of diverse audiences, acting as entertainment and a focal point while passengers queue and wait for services.
As specialists in advertising in London outdoor and public transport promotions, One Day can provide guidance, campaign management and monitoring to help you select prime locations in and around central London, maximise the impact of your promotions and multiply your impressions.
Understanding the Value of London Bus Stop Advertising.
Advertising on buses isn’t the only way to capture the attention of those commuting in the capital. Bus shelters and stops are part of the fabric of the city and a familiar sight on every street, from routes used by professionals, business people and families, stops close to iconic landmarks and tourist attractions, to shelters outside train stations and shopping centres.
Street-level advertising displays messaging directly in the sight line of every bus stop user, but also pedestrians and motorists passing by, with extended dwell times during peak travel periods and rush hour traffic.
Around 30 million people consume advertising within bus networks every week, with the opportunity to tailor your ads strategically based on location, borough or proximity to a visitor attraction or optimise your bus stop advertising around your target consumer group.
One Day offers a comprehensive range of bus stop advertising in London, including immersive, customisable digital displays that you can adapt based on the time of the day, the weather, or any other variables and traditional full-colour bus shelter promotions.
How One Day Agency can help.
One Day works with a huge scope of clients, including B2B and B2C companies, innovative new start-ups, niche London-based lifestyle brands, global household name organisations, public sector groups and non-profit businesses – all of whom may have varying advertising strategies or brand objectives.
We specialise in fully integrated promotional campaigns that deliver remarkable results, recommending high-profile locations, bus stop advertising placements in London, and routes that are most used by the specific demographics the company hopes to engage with.
Please get in touch to arrange a good time to have a chat about your advertising requirements and core aims or to access our portfolios of bus stop advertising projects to extract inspiration from previous campaigns.
Choosing a London Bus Stop Advertising Format
Digital London Bus Stop Ads
Large bus stop screens at shelters allow brands to be as creative as possible, incorporating data-driven targeting based on the primary users of the route or stop in question. Businesses can make changes in real-time for relevancy, adapt their messaging or graphics based on any variables, and secure excellent engagement and response metrics.
High-Quality Static Bus Stop Promotions
Traditional bus stop adverts remain impactful and can be rotated regularly to ensure repeat exposure to brand messaging and offers without a display panel becoming part of the background. Passengers who use the same regular routes and visitors travelling around London are significantly more likely to remember and recall professionally designed ads.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Where can you find us?
Address:
London Office
16 Great Chapel St,
W1F8FL, UK
Frequently Asked Questions.
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As we've seen, there are thousands of buses, networks, shelters and stops across the city, and many brands look for high-traffic placements where they can display their promotions to diverse viewers, including public transport users, pedestrians and motorists.
The busiest bus stops in terms of passing traffic include those in premium spots, such as in or close to Oxford Street, Portobello Road, Camden High Street and Piccadilly. However, some routes outside of visitor areas also have extremely high traffic, including networks serving Southall, Heathrow Airport, Putney, Whitehall, Willesden, Edmonton and Harrow.
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Don’t forget that advertising on London buses isn’t the only way to advertise in London.
Part of the effectiveness of bus stop advertising in London is repeat exposure – the same audience might engage with a promotion multiple times in one day or see the same or similar messaging at numerous touch points.
Because pedestrians, bus service users, and motorists commonly spend extended periods queuing, waiting for a service or traversing busy roads, they have a longer dwell time, leading to better consumption of the messaging shown and greater brand recognition.
Bus stops also provide a valued focal point during commutes and regular journeys, where high-colour displays and bus shelter billboards are entertaining, adding interest and amusement without being a form of advertising that requires intentional engagement.
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The ideal advertising location for a bus stop display will depend on several factors, including any time sensitivities for promotions linked to events or offers, the customer groups or demographics you’d most like to appeal to, and where those viewers are most likely to see your displays. For more tailored guidance and media planning advice, please contact the One Day team at your convenience.
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Yes, they can – One Day offers a full suite of outdoor and public transport advertising solutions, including on-vehicle and onboard advertising, promotions and billboards throughout the TfL tube and overground network and within stations, transit hubs and even taxis.
Full-funnel Advertising Agency.
What our clients are saying…
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International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
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Mark Hodson, VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Gurveer Chana, BigCommerce’s Demand Generation Manager
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