National Advertising
Advertise in Birmingham.
Maximise Brand Awareness in the West Midlands: Birmingham Advertising Opportunities.
Birmingham is a thriving, exciting city for businesses. Its rapid expansion over recent years has seen the metropolitan area grow to become the second largest urban hub in the UK, second only to London.
Brands can display promotions to a local audience of over 2.6 million people, with numerous high-profile complexes, event spaces and venues attracting over 45 million people from across the country and internationally.
Why Advertise in Birmingham?
With a multi-cultural community and a vibrant creative and commercial scene, sites and areas like The Mailbox, Villa Park, the Rotunda, and Edgbaston Cricket Ground are exceptional places to promote brand messaging, offers, events, and product launches, with consistently high footfall and visitor numbers.
Birmingham is also a key destination for brands keen to appeal to younger audiences. It is the second-largest educational centre nationwide, with the largest student population anywhere outside of London.
Showcasing your brand in this environment offers businesses the chance to target their communications to specific demographics, from commuters and professionals travelling to and from New Street Station or around the conference and trade centres to students accessing transport networks around university campuses or visitors exploring the restored industrial regions and nightlife areas around the Bullring Shopping Centre and Brindleyplace.
These factors combine to create cost-effective business advertising opportunities, generating maximum returns and displaying branding to countless viewers of all ages within a modern city with a wealth of history.
Why One Day?
One Day is a specialist, all-senior team of media planning and campaign management experts working with brands of all sizes and in all locations to craft bespoke, strategic advertising plans to meet their core objectives.
With years of experience working on Birmingham campaigns, we can combine digital and static OOH advertising with online marketing and full campaign tracking to provide detailed analytics about your campaigns' performance.
Accessing premium ad placements in Birmingham next to some of the iconic landmarks, structures, and attractions ensures you augment your impressions and engagement metrics and can leverage the unique and diverse viewer audiences to catalyse significant growth in brand recall and recognition.
Our Birmingham Advertising Services
-
Birmingham Billboard Advertising
Billboards are a familiar part of the landscape across Birmingham, next to roadsides and major through routes, around shopping areas and business districts, and adjacent to major tourist attractions, visitor centres, and event venues. Billboards around the Bullring, for example, achieve as many as 750,000 impressions among younger audiences every single week.
Large-scale billboards have a high profile and are impossible to ignore, displaying imagery and message in the largest possible format or using more targeted street-level billboard placements within strategic locations that are most popular with your core consumer group.
-
Birmingham Rail Advertising
The vast public transport network within the city and connecting Birmingham with the rest of the West Midlands has ample space for advertising, whether you'd like to leverage extended dwell times at train and coach stations, advertise to commuters and passengers onboard the West Midlands Metro tram line, or promote your business through the busy park-and-ride schemes.
Audience numbers make transport advertising compelling, with over 5.4 million people using the tram and light rail services via West Midlands Metro every year. Brands can also use public transport advertising to position their brands in prominent places, particularly around retail and nightlife hotspots.
-
![Birmingham Taxi Advertising]()
Birmingham Taxi Advertising
Taxis are a great advertising opportunity, with queues of classic black cabs often waiting at train stations and outside stadiums and travelling into the heart of the city, including into largely pedestrianised zones without other cars or vehicles to compete for attention.
Within Birmingham, there are around 445 individual taxi providers, with options such as onboard advertising to reach visitors, families, and commuters or external taxi wraps that carry your branding around the city on every journey.
-
![OOH advertising in Birmingham]()
OOH advertising in Birmingham
Creating multi-platform OOH advertising campaigns ensures your branding is displayed across a mixture of mediums and formats, in an accessible way that viewers engage with, without finding that advertising is intrusive.
Options such as billboards, transport advertising, and placements around attractions, visitor centres, and shopping arenas provide continued brand exposure and repeat messaging to cement awareness of your business among wide audiences.
-
Bus advertising in Birmingham
Birmingham buses are equally appealing to brand marketers. With a yearly ridership of more than 174 million, this is destined to continue growing with new fare caps to cater to students and visitors looking for affordable travel options.
Brands target bus advertising to arterial routes like Spring Hill and Lancaster Circus or display their promotions on park-and-ride services or buses transporting passengers to locations such as the International Conference Centre or Villa Park, home of Aston Villa FC.
-
Digital Advertising for Birmingham Audiences
Digital marketing campaigns are a great way to supplement the impact of OOH advertising and promotions, using careful targeting to ensure your digital ads are relevant, informative and engaging – particularly for those demographics you’d most like to reach.
One Day creates consistent, cohesive cross-channel campaigns based entirely on your brand objectives, current market positioning, aspirations for brand growth within Birmingham and the West Midlands, and the competitive landscape in which you operate.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Full-funnel Advertising Agency
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Birmingham is a dynamic city on the rise. It's a young, diverse population with a strong entrepreneurial spirit – exactly the kind of audience that resonates with many brands today. We're the Birmingham agency that speaks the city's language.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
Thousands of businesses assume that advertising in London is the only effective way to achieve sustainable long-term brand growth. Still, the challenge may be that the crowded OOH environment may limit the impact or mean that key placements in high-profile locations are out of budget.
Birmingham is a great option as the second-largest city in the UK with an incredibly diverse audience, whether in conjunction with London campaigns or to diversify your promotional activities and engage with different demographics in the West Midlands.
-
The choice of media placements, duration, style and location of your campaigns depends on your overarching brand strategy and the types of engagement, brand recognition or responses you'd like your advertising to generate.
One Day offers full brand consultations as a first step. We can discuss your priorities and requirements and begin putting together a customised campaign plan to ensure you make informed choices about the right Birmingham advertising formats for your business.
Local and International Advertising
-
-
-
-
Advertising in Singapore
-
What our clients are saying…
Advertising in Birmingham.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.