Advertise in Birmingham.

Billboards are everywhere across Birmingham – along roadsides, around shopping areas, near stadiums and outside event venues. Large-format billboards are impossible to ignore, displaying your message at scale. You can also use street-level 6-sheets in locations popular with your target audience.

Key locations include the A38 Aston Expressway and A456 Hagley Road, the Bullring (with weekly footfall of over 634,000), sites near Villa Park, Edgbaston Cricket Ground and the NEC, and creative districts like Digbeth, the Jewellery Quarter and Brindleyplace. Formats range from high-impact 96-sheets and 48-sheets to pedestrian-level 6-sheets.

Birmingham's rail and tram network offers strong advertising opportunities with captive, high-dwell-time audiences. Birmingham New Street is the busiest station outside London, and Grand Central – the shopping centre directly above – adds further footfall. The West Midlands Metro carried over 8 million passenger journeys in the year ending March 2024, up more than 50% on the previous year.

It connects the city centre to Wolverhampton via 33 stops, with a recent extension to Edgbaston via Broad Street expanding coverage into retail and nightlife areas. Options include platform posters and digital screens at New Street, Moor Street and Snow Hill, tram wraps, interior ads and full train wraps.

Taxis provide a strong advertising opportunity in Birmingham. Black cabs queue at train stations and outside stadiums, then travel into the heart of the city – including pedestrianised zones where there's no other traffic competing for attention.

Options include external taxi wraps that carry your branding across the city on every journey, and onboard advertising to reach visitors, families and commuters.

Taxi advertising works particularly well for hospitality, events and app-based businesses targeting visitors and night-time audiences around Broad Street, Brindleyplace and the city centre.

Creating multi-platform OOH advertising campaigns ensures your branding is displayed across a mixture of mediums and formats, in an accessible way that viewers engage with, without finding that advertising is intrusive.

Options such as billboards, transport advertising, and placements around attractions, visitor centres, and shopping arenas provide continued brand exposure and repeat messaging to cement awareness of your business among wide audiences.

Birmingham buses are equally appealing to brand marketers. With a yearly ridership of more than 174 million, this is destined to continue growing with new fare caps to cater to students and visitors looking for affordable travel options.

Brands target bus advertising to arterial routes like Spring Hill and Lancaster Circus or display their promotions on park-and-ride services or buses transporting passengers to locations such as the International Conference Centre or Villa Park, home of Aston Villa FC.

Digital marketing is a great way to reinforce the impact of OOH campaigns. Careful targeting ensures your digital ads reach the demographics that matter most – particularly when paired with outdoor placements across Birmingham.

One Day creates consistent, cross-channel campaigns based on your brand objectives, market positioning and growth aspirations within Birmingham and the West Midlands. Whether you need paid search, paid social or programmatic display, we plan digital activity that works alongside your outdoor advertising and drives measurable results.