International Advertising
Advertise in Ireland.
Advertise in Ireland with One Day Agency
Bridge Consumer Markets Across the UK and Europe With Irish Advertising Campaigns
As the only English-speaking EU country, Ireland is also a fantastic country for British brands to widen their reach and cement market share within the common market without the time and cost associated with language translations—although cultural adaptations may remain crucial.
Advertising in Ireland is growing alongside the fast-growing business sector owing to the low corporation tax rates, the convenience of similar time zones and short travel distances to the UK, and the pro-business governmental policies that make this EU member desirable to countless overseas businesses.
From high-profile billboards in Galway’s Eyre Square to street-level campaigns along St Patrick’s Street, the prime retail street in Cork, and transport advertising throughout the Dublin Bus network, brands have ample choice and diverse options for advertising in Ireland.
Why Advertise in Ireland?
The advertising industry in Ireland has boomed following the post-pandemic recovery, with revenues expected to tip over €1.5 billion this year, representing 4% plus growth. This may be due to increasing interest in Ireland as an advertising destination, but also because of the returns achievable.
Advanced and technological advertising, including programmatic campaigns, is forecast to grow even further in the next four years, reaching €1.2 billion market value as a standalone advertising subcategory.
Ireland’s population of 5.2 million may seem comparably small against some of its EU peers. Still, the number of international visitors more than doubles the audience available, with high proportions of American and European tourists travelling to the Emerald Isle.
Diverse settings, attractions, and locations mean almost any brand has superb opportunities to gain traction and engagement. High-demand promotional displays include those around the Guinness Storehouse in Dublin with its lively calendar of events, the beautiful Cliffs of Moher and local facilities in Co Clare, the heritage Dublin Zoo site, and Trinity College Dublin, which has a student body of more than 20,000 at any one time.
Why One Day?
We are a multi-talented and experienced team of marketers, advertising specialists, and creatives with offices in London and Manchester in the UK, working in partnership with our EU site in Warsaw. Our expert paid media managers work collaboratively with ambitions brands looking to advertise in Ireland.
Consulting with brands of all sizes and those with varied objectives for their cross-border campaigns, we provide a full suite of support, including media buying and planning, out-of-home campaign design, compliance management in overseas destinations, and long-term campaign monitoring and reporting.
Ireland Advertising Formats
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![Billboard Advertising in Ireland]()
Billboard Advertising in Ireland
Ireland Billboards are highly visible and impossible to ignore. They are one of the most effective forms of outdoor advertising, showcasing offers and promotions to pedestrians, locals, tourists, motorists, public transport users, and passengers alike.
High-traffic areas in the major cities such as Dublin, Cork, Limerick and Galway, during sporting events and major tournaments, and at peak periods such as the summer tourist season or vibrant Christmas period, achieve remarkable impressions based on clear messaging and repeat exposure.
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![Airport Advertising in Ireland]()
Airport Advertising in Ireland
As a small island, overseas travel is very common in Ireland, both for families visiting relatives in the UK and Europe, those taking advantage of the freedoms of travel, professionals working across borders, and business representatives based in Ireland or doing business in the country.
The international Dublin Airport is a great advertising location, but others like Shannon, Cork, Ireland East, and Kerry Airports may also present cost-effective advertising opportunities for brands looking to target specific consumer groups.
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![Bus Stop and Shelter Advertising]()
Bus Stop and Shelter Advertising
Bus ridership in Ireland grew by 24% during the last 12 months, exceeding the previous record-high demand for public transport by 5%. These passenger volumes give brands advertising opportunities with captive audiences, extended dwell times, and repeat exposure to the messaging displayed on shelters, stops, and onboard.
The major operators, including Dublin Bus and Bus Éireann, serve over 300 million passengers annually, with brands able to target campaigns such as showcasing products designed for professionals within stops and shelters in business districts.
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![Irish Retail Advertising]()
Irish Retail Advertising
A strong retail market that is receptive to international brands means companies can choose varied advertising displays, from digital screens in retail complexes to larger billboards outside supermarkets or in-store displays, with options to create regional or national campaigns.
Place-based retail advertising is also a great option. This involves positioning promotional campaigns in key destinations where shoppers are likely to make a purchase or creating high-visibility campaigns to attract engagement from as many viewers as possible.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“With our expert local team and in-depth knowledge of Ireland’s vibrant market, we deliver tailored media planning campaigns that empower local and global brands to achieve impactful advertising success here.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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There isn't one specific destination ideal for every brand since much depends on your budget, time pressures, key demographics and the nature of the product, service or brand you wish to promote.
However, one of the standout options within our media buying capabilities is Blanchardstown Centre, the biggest shopping destination in Ireland, which features 180 stores and dining outlets, including household-name luxury brands.
Other retail-focused advertising locations include Dundrum Town Centre, another of the largest shopping complexes, which is considered a higher-end promotional destination due to premium brands like Michael Kors, Harvey Nichols, House of Fraser and Hollister.
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Yes – provided your marketing adheres to national regulations and advertising rules, you are free to capitalise on high-footfall advertising opportunities across Ireland. The basics are that promotions that are linked to anything illegal are prohibited, and controls may apply to age-restricted adverts.
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Billboard advertising itself is largely advantageous and can form an important part of the marketing mix, cementing brand familiarity and awareness, often combined with digital and social media marketing campaigns.
However, outdoor advertising is also cost-effective, has extended reach when displayed in locations with large user numbers, visitors, or passersby, and can generate wider awareness of brands, businesses, or products, especially for those looking for affordable ways to break into the Irish market.
For more information about advertising in Ireland and any of the placements or formats discussed here, you can contact the international marketing team at One Day to discuss your requirements.
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