International Advertising

Advertise in Stockholm

Advertise in Stockholm with One Day Agency

Cement Your Brand Position in Sweden With Targeted Stockholm Advertising Campaigns

Stockholm, Sweden's capital, is an east coast city comprising 14 islands, a unique backdrop for brand advertisers who want to tap into the fast-growing out-of-home marketing space. Outdoor promotional spending is expected to hit £181 million this year, with digital screens making up £113 million of that total.

Advertising campaigns in Stockholm are often designed to engage with residents and the 8.6 million visitors who travel to the city each year. Of these, 7.4 million are international tourists, almost all arriving via Sweden's largest airport, Stockholm-Arlanda.

Brands can choose from prime locations around Stockholm's efficient public transport networks, premium and high-footfall shopping destinations like Asecs and Väsby C, or create campaigns positioned around commuter train networks to gain traction.

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Why Advertise in Stockholm?

Sweden's capital has around a one million-strong population, extending to 2.5 million residents in the wider metropolitan area. Those viewers are multiplied many times over, owing to the consistently high volume of visitors travelling to the country.

For brand advertisers, the diverse tourism sector, high levels of affluence and value-based purchasing choices of Swedish audiences provide excellent opportunities, with a focus on premium, ethical and luxury brands that resonate with the focus on sustainability and transparency.

However, Stockholm is also a great choice for innovative companies looking to establish better brand familiarity in this politically and economically stable country. It is considered a leading European hub for technology, referred to as the Silicon Valley of the EU, and is the base for countless startups and tech disruptors, bringing with them the professionals and investors that brands often want to engage with.

Why One Day?

One Day is an accomplished, experienced team of creatives, media planners, campaign consultants, and ad tech specialists. We combine our skills and talents into one full-funnel team. We help brands corner markets and gain traction in high-demand locations, putting their promotions and messaging in front of influential and affluent audience segments.

Our integrated approach helps create precise advertising strategies. We target campaigns to fit into Stockholm's progressive attitudes and adapt messages and branding to appeal to consumer groups and tourists alike.

Our Work

Advertise in Stockholm: Key Formats

Stockholm Billboard Advertising

Out-of-home billboards elevate the size and scale of brand advertising, giving businesses a way to capture attention and interest. Many look to erect billboards around some of Stockholm’s most iconic attractions and focal points, including Djurgården island, the ABBA Museum, and the Gröna Lund amusement park.
Businesses can also position billboard displays close to the transport links connecting visitors with the Royal Palace, create campaigns for display around the Old Town, and target younger professionals and visitors with billboard placements near the contemporary Moderna Museet.

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Digital Billboards and Screens

Back-lit, video-based and 3D screens have become the fastest-growing method of outdoor advertising in Sweden, with a large proportion located within the capital city. These include screens in Scandinavia’s biggest shopping centre, the Westfield Mall in Stockholm.
The presence of hundreds of high-end shops, luxury brands, and even a cinema makes the mall a great place to share messaging with thousands of viewers daily and interact with consumers when they are actively looking to make a purchase.

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Transit Advertising in Stockholm

Stockholm has a well-connected and very efficient public transport network, which includes trams, commuter trains, ferries between the islands, buses and the T-Bana underground metro. The city's public transport infrastructure is unique because it uses 100% renewable energy sources.
Businesses can share promotions and campaigns with the 800,000 passengers who use Stockholm’s transit connections every day, with choices between 400 bus services, ferries and train lines based on the services or locations that make the most sense to their target audiences.

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Stockholm Airport Marketing

Stockholm-Arlanda Airport is the biggest and busiest in Sweden. It is just north of the city and provides international transport connections for millions of passengers. As the primary gateway to the country, the airport provides 157 routes to 22 domestic and 135 international destinations.
Advertisers use the captive audiences and extended dwell times associated with airports as a strategic advantage, promoting local services and goods, targeting affluent business lounge users, or ensuring new arrivals are exposed to hospitality and tourism-focused brands.

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Place-Based Advertising in Stockholm

Location-based marketing utilises specific spaces and environments where audiences match the key demographics a brand wants to attract. Options include the Stockholmsmässan, the largest and best-known conference and event venue in the Nordics.
Businesses can also consider billboards and digital screens in Stockholm’s Strawberry Arena, which has a capacity of 75,000 people and is widely used for sporting tournaments, large public celebrations and concerts.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Stockholm is where innovation meets influence—a capital city with a highly engaged, design-conscious audience. At One Day Agency, we help brands stand out across the city’s most premium outdoor environments, from high-traffic transit networks and waterfront districts to cultural hubs and tech corridors. With strategic media planning and local market insight, we ensure your brand captures attention where it matters most.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Stockholm is known as a progressive, modern, and welcoming city that strongly emphasises inclusivity and equality. Brands must be conscious that any language, imagery, or symbolism considered sexist or discriminatory against any group will be banned.
This extends beyond the regulations in other regions, with, for instance, rules banning advertising that depicts traditional gender roles. Outdoor campaigns on the Stockholm public transport networks are exempt, but we'd always suggest speaking with one of the One Day team for more tailored advice.
Stockholm has a dense population, high visitor numbers, and an advanced technology and innovation sector, which means many brands see higher impressions and returns than they might in other Scandinavian countries, including other capital cities.
Our recommendations will always depend on the types of audiences you want to engage with and how best to align your brand, product, or promotion with specific demographics who are most likely to interact.
For some brands, that might mean creating Stockholm advertising campaigns for the commuter train and subway systems, especially those around Stockholm City and Odenplan, which are widely used by business professionals.
Others might achieve the best outcomes by advertising in high-traffic retail spaces like the Asecs shopping centre or creating digital and static billboard promotions for areas like Fredsgaten, a busy shopping street frequented by tourists and locals.

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