Advertise in Mumbai with One Day Agency

High-profile outdoor billboards are often positioned in and around the major tourist attractions, with numerous options to choose from. The Gateway of India may be the best-known, but brands also utilise billboards around the Chhatrapati Shivaji Maharaj Terminus, a railway station and UNESCO World Heritage Site, and Marine Drive with its Art Deco architecture.

They can leverage the weight of traffic and extended dwell times as drivers, passengers, commuters, and public transport users navigate the city, with large-scale billboards often erected along National Highways 61, 66, and 160, the Mumbai-Pune Expressway, and the Eastern Express Highway.

Mumbai has invested significantly in digital advertising in recent years, with screens of every size found in public transport terminals and stations, shopping malls and luxury entertainment complexes, and leisure and event venues.

Examples include Phoenix Marketcity in Kurla, which covers millions of square feet. The largest shopping centre in Mumbai is also one of the biggest in India and attracts countless visitors who attend for the food courts, luxury fashion outlets, and entertainment facilities.

Mumbai's public transport network is comprehensive and cheap, which means it is used by a large proportion of the city's population and most international travellers. Brands often choose to advertise via the suburban railway, an important part of Mumbai life, with three lines connecting the Harbour, Central, and Western districts.

Businesses can also showcase their brand offerings through unconventional and often-photographed elements of the transit infrastructure, such as the Mumbai monorail, the Brihanmumbai Electric Supply and Transport (BEST) buses, local taxis, and auto-rickshaws.

Mumbai's Chhatrapati Shivaji Maharaj International Airport is India’s second busiest, with the second highest volume of passenger traffic using the terminals. It caters to over 45 million domestic and international visitors every year and covers 1,500 acres in size.

Ambitious businesses targeting affluent business travellers and the influx of tourists heading into India can also plan campaigns within Navi Mumbai International Airport, a new aviation facility under construction that will be even larger and is due to open this autumn.

Businesses use location-focused marketing campaigns to position their adverts and promotions in front of established consumer segments. Many look to engage with wealthy investors, business owners, and industry leaders in Mumbai or those travelling to the city for international conventions and conferences.

Venues like the Jio World Convention Centre in Bandra Kurla Complex provide a great opportunity. With three exhibition halls, two convention centres, a ballroom, and numerous meeting rooms, it hosts trade fairs, conferences, and meetings throughout the year.