International Advertising

Advertise in Porto

Advertise in Porto with One Day Agency

Extending Brand Reach Into Southern Europe With Porto Advertising

The city of Porto is ideally situated for brand advertisers. It has a booming tourism sector linked to the Douro River region, a commercial status as a major port, a beautiful historic centre, and famous local port wines that attract almost 7 million visitors a year.

Its population of just over 230,000 is augmented by business and leisure travellers, with a 7.1% uptick in arrivals last year and a 28% growth compared to pre-pandemic figures, demonstrating the rapid and sustained pace of development.

Portugal's second-largest city offers brands an opportunity to improve their standing across Portugal and the broader EU market, taking advantage of the stable economy, diverse advertising options, multicultural audience and the affluence of a city known for its business-friendly operating costs and highly skilled talent pool.

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Why Advertise in Porto?

Spending on traditional outdoor advertising throughout Portugal is forecast to hit over £82.5 million this year, with an annual growth rate of 2.46%. Investments in advertising per capita are continually high due to the prevalence of out-of-home marketing that utilises cultural and visitor landmarks to gain traction.

Porto offers numerous potential advertising locations based on brand target audiences, including the high-traffic intersections and highways like the A1 that runs between Porto and Lisbon. Alternatives include the extensive public transport infrastructure and areas around the Ribeira district, which is found along the banks of the Douro and is a UNESCO World Heritage Site.

International brands keen to gain familiarity with professionals and business audiences also focus on Aliados and Bolhão in downtown Porto, where the city’s main commercial activity, businesses and transport hubs are found, or focus on the Boavista district, best known for its sprawling shopping and entertainment facilities like the Peninsula Boutique Centre.

Why One Day?

We work with brands of all sizes and appreciate that to make an impact in a vibrant, fast-evolving creative backdrop such as Porto; businesses need to pick the right opportunities that will position their messaging in front of core demographics poised to engage and interact.

One Day's all-senior team combines varied areas of expertise to develop integrated, full-funnel campaigns. We blend digital, dynamic and classic out-of-home advertising formats, delivering campaigns that stand out and achieve excellent returns on clients’ investments in advertising in Porto.

Our Work

Advertise in Porto: Key Formats

Porto Billboard Advertising

Large, full-height billboards have always been one of the best ways to engage with vast audiences from just one strategic advertising placement, and the number of historic, cultural and entertainment attractions in Porto means there are ample options to choose from.
Popular examples include billboards in the Batalha district, where visitors flock to see the Sé Cathedral and the Clérigos Tower and Church. These offer sweeping views over the skyline and ensure brands can elevate their messaging above the city.

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Digital Billboards and Screens

Video-based billboards have become an in-demand alternative to classic out-of-home advertising. They capture the attention of younger audiences and visitors by aligning promotional messaging with real-time data points like the weather.
Placements in busy retail spaces like the Arrábida Shopping Centre, the largest in Porto in Vila Nova de Gaia, or the Cidade do Porto generate reliable impressions. Brands can also choose to position their advertising along Catarina Shopping Mall, a well-known shopping centre located within the Rua Santa Catarina, Porto’s primary retail street.

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Transit Advertising in Porto

Porto’s well-connected public transport system, run by the Sociedade de Transportes Colectivos do Porto, is used by an average of 216,000 people every day. This allows brands to make the most of dwell times and showcase their offerings to huge audiences while they are waiting for services.
One of the best ways to ensure brands engage with their most important target demographics is to align billboards and station advertising with the lines used by those audiences, such as the purple Line E that connects central Porto with the airport and the yellow Line D that transports passengers to Ribeira via São Bento station.

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Airport Marketing

Sá Carneiro Airport, or Porto Airport, is based just northwest of the city. It is a modern, well-appointed aviation centre that handles over six million passengers every year. Fifteen airlines fly to and from Porto from over 30 global destinations.
Businesses use advertising placements in the main terminal, concourses, security screening areas, and food halls to maximise reach within captive audiences or utilise the surrounding infrastructure, such as the metro trains, to promote relevant services or products to newly arrived tourists.

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Place-Based Advertising in Porto

Location-based advertising enables brands to put their messages or offers directly in front of the consumer segments they wish to engage with, choosing places such as the Alfândega do Porto Congress Centre, the city's biggest and best-known conference centre.
Picking events, conferences, exhibitions, concerts and trade fairs held here and in other venues like the historic Palácio da Bolsa and the Sheraton Porto Hotel & Spa ensures businesses already have a detailed understanding of the typical age groups and interests of attendees, giving them the added advantage of customising campaigns to have the greatest possible impact.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Porto blends cultural richness with a growing commercial pulse—making it a powerful location for brands to show up boldly. At One Day Agency, we unlock the city's most impactful OOH inventory, from high-traffic commuter routes and riverside vantage points to striking large-format sites in the heart of the city. We manage everything from planning to production, helping brands make a lasting impression in Portugal’s second city.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

While Porto isn't Portugal's largest city, it is second only to Lisbon. Given the highest costs of living and trading in the capital, brands commonly find that Porto is more affordable from an out-of-home advertising perspective and has a good concentration of businesses and professionals they want to advertise to.
The city is well-established for its fast-growing business market, efficient infrastructure and specialised workforce, which ensures brands have the dual benefit of competitive marketing costs and an affluent, diverse audience.
Outdoor advertising campaigns can reach tens of thousands of people every day, and by selecting locations, advertising formats and graphics that stand out, businesses can ensure they have the optimal impact.
Marketing in environments like wineries and cellars, along the busiest public transport routes, in Porto Airport, or close to iconic landmarks like the São Francisco Church and the riverside Ribeira district is a great way to amplify reach throughout Porto.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”