International Advertising
OOH Advertising in France
OOH Advertising in France with One Day Agency
Position Your Brand in the World’s Most Visited Country With OOH Advertising
Out of home (OOH) marketing is a significant part of the French advertising mix, given the country's status as the third-largest EU ad market and most-visited destination, having attracted a staggering 100 million global visitors in 2023.
Ad spending on OOH placements in France has exceeded €17 billion, an indication of the digital pathway being embraced by the French advertising sector to appeal to the 68 million residents and visitors flocking to major cities such as Paris, Lyon, and Marseille.
Prime OOH real estate makes France an appealing option for advertisers worldwide, using iconic landmarks and huge commuter hubs that reach every corner of Europe, such as the 300 stations within the Paris Metro and Charles de Gaulle and Orly airports, which offer unmatched exposure.
Why Use Out-of-Home (OOH) Advertising in France?
French OOH campaigns are often perceived as the highest-return options, especially for British or international brands keen to cement their positions within competitive Western European markets. France is the largest country and gateway between the continent and the UK and more southern regions.
A sizable 82.5% of the French population resides in the cities, which simplifies targeting and strategic placements. Brands can select specific high-traffic locations that resonate with diverse viewer demographics, including business visitors and tourists.
Paris alone offers brand marketers an impressive choice of 2,500 billboards, including those in the ever-popular 2nd and 3rd arrondissements. Marseille is well-known for its immersive ad placements around the Old Port, and Lyon has a network of captivating digital screens that cover the centre and high-end shopping areas.
Why One Day?
As a long-established and all-senior collective of marketing and advertising specialists, we recognise the challenges linked with establishing brands and product offerings across borders.
Our office in Paris enables us to streamline those French OOH advertising campaigns, creating cohesive, impactful messaging that delivers. Find out more about One Day France here.
One Day focuses on high-return locations and audiences, achieving sector-leading advertising returns and opening up opportunities to align your brand or products with specific spaces, demographics, and segments that tie into your big-picture marketing aspirations.
OOH Formats in France
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![French Billboard Advertising]()
French Billboard Advertising
Traditional billboards are a familiar part of French urban street architecture. They are prominent and eye-catching displays found everywhere, from retail districts to comical centres and roadways in France’s largest cities.
Advertisers can achieve high visibility by displaying billboards in key locations, focusing on cities and spaces with consistently high visitor numbers, or displaying their promotions next to famous attractions, from the Champs-Élysées to the Arc de Triomphe and, of course, the Eiffel Tower.
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![Digital Screens]()
Digital Screens
Programmatic LED digital screens are highly visual and can be updated in real-time to react to the weather, time of day, or local events. A significant proportion are concentrated in trendy regions like the central arrondissements of Paris.
This format is also sought after in high-end and large-size retail and entertainment complexes. The Westfield Les 4 Temps is one such facility with countless digital billboards - the shopping centre is one of the well-known aspects of the La Défense business district to the west of Paris.
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![Transport Advertising in France]()
Transport Advertising in France
France's comprehensive public transport networks provide ample OOH advertising opportunities between the SNCF-operated high-speed rail connections, including the TGV trains, the RSTP, which manages the metro, RER, trams and buses in Paris, and the Île-de-France Mobilités services spanning Paris and the greater metropolitan areas.
OOH billboards, onboard panels and station screens capitalise on long dwell times and audience interest, capturing engagement from the 60% of French residents who regularly use public transport services.
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![Airport OOH]()
Airport OOH
France’s largest, busiest, and most popular airports include Paris-Charles de Gaulle, Paris Orly, and Nice-Côte d'Azur. Together, they serve millions of passengers, commercial travellers, and frequent fliers, including those heading to the affluent French Riviera.
Brands use OOH airport marketing to gain impressions from high-net-worth business lounge users, maximise reach through terminals, and circulate their messaging through billboards and placements in the road networks and transport connections leading to each of the largest regional airports.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“OOH in France isn’t just about space — it’s about style, timing, and knowing how to captivate a culture that appreciates beauty and boldness. From the avenues of Paris to the Riviera roads, One Day Agency delivers outdoor campaigns that blend creativity with media precision. We don’t just show up in France — we make an entrance.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Each local municipality in France has the autonomy to set specific regulations about the number of advertising billboards that can be displayed and the maximum size of each placement. Still, there is also more freedom in creative expression and advertising content than in many other jurisdictions.
In general, advertising is unavailable outside of urban areas to protect rural spaces, and cities set their own restrictions, ensuring that OOH and public-facing adverts are socially and culturally appropriate.
Should you need tailored advice about compliant OOH France advertising campaigns, the One Day team is always on hand to assist or offer more detailed guidance based on the nature of your brand, product, or business.
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There is always a need to evaluate audience demographics, brand budgets and objectives before recommending ideal OOH advertising formats or placements, but for those looking to engage with as wide an audience as possible, the iconic tourist attractions are often a standout option.
They might include Disneyland Paris when marketing to families, the Louvre Museum and Palace of Versailles for companies looking to engage with educated, cultural, and multinational audiences, or striking OOH promotions close to landmarks like the Notre-Dame Cathedral, Arc de Triomphe, and the Basilique du Sacré-Coeur.
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OOH Advertising in France.