International Advertising

Advertise in València

Advertise in València with One Day Agency

Raise Brand Awareness in a Vibrant and Growing City Economy With València Advertising

València, located on Spain's east coast, is a lively, modern, and rapidly expanding city with a population of around 790,000. The capital of the province of València, which hit a record 12 million visitors last year, has become a high-demand travel destination for European and international tourists.

In the previous 12 months, València Airport served 10.8 million passengers, 7.8 million of whom were travelling from outside Spain. This represents a strong tourism market with opportunities to advertise to Spanish, European, and global audiences within one city.

Its location also offers companies and advertisers access to broader regional consumer groups. As a hub for Spanish tourism, culture, and business, the historic city has transformed into an urban setting that celebrates innovation and entrepreneurship, attracting investors, expatriates, professionals, and businesses alike.

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Why Advertise in València?

Part of València’s appeal for brand marketers is the diversity of the attractions, commercial centres, and heritage architecture that make the city special. Events, cuisines, and beaches provide a dynamic backdrop for tourism marketing, while the presence of commercial exhibitions and trade fairs is equally valuable for targeting business audiences.

València's living standards are consistently high, and as a city actively working to secure climate-neutral status, it is seen as a forward-thinking setting where brands can position themselves in front of consumers who are focused on the environment and sustainability.

There is an eclectic mixture of locations that lend themselves well to out-of-home advertising campaigns, from the Ciudad de las Artes y las Ciencias, or City of Arts and Sciences, a huge complex that offers culture, leisure, and science-based experiences, to the promenades and hospitality areas surrounding the beaches and València Cathedral, which houses the Holy Grail.

Why One Day?

One Day provides brands with specialist assistance in designing campaigns, selecting formats, and choosing locations that will help them compete. Our full-funnel focus combines our respective areas of expertise in one place, ensuring clients have access to cutting-edge ad tech, media planning, data-based research, and campaign analytics.

With a long-established presence in the UK and Europe, we advise on the best ways to reach audiences and new consumer segments in diverse destinations. We recognise the nuances of social and cultural norms and the importance of utilising opportunities to affect real-time optimisation within digital out-of-home campaigns.

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Advertise in València: Key Formats

Billboard Advertising

High-profile billboards come in numerous shapes and sizes, from vast-scale billboards erected above the València skyline to strategic, eye-level displays shown to shoppers, pedestrians and passersby navigating the city’s most famous attractions.
Brands can showcase promotions and messaging around the Oceanogràfic València, the largest aquarium in Europe, engage with visitors heading to the lively Plaza del Ayuntamiento, where the Fallas fireworks are held, or opt for outdoor campaigns in Mercat Central de València, a busy market known for its atmosphere, delicacies, and local produce.

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Digital Billboards and Screens

Contemporary digital displays combine the size and prominence of out-of-home billboards with the advantage of immersive video, revolving, and 3D messaging. They extend the visibility of advertising and ensure promotions are positioned in strategic locations.
Examples include digital billboards in and around the Centro Comercial Bonaire, one of the biggest shopping centres in Spain and the largest in València. Brands can also consider screens within València Airport, which target tourist arrivals and business flyers.

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Transit Advertising in València

València’s transport networks are extensive, with multiple advertising opportunities across 60 bus lines, five metro railway connections and four tram services. These are combined with six urban commuter trains used by professionals and visitors who attend commercial conferences and trade fairs.
These services offer screens and billboards at stations and stops close to attractions and focal points, options to advertise onboard services primarily used by commuters, or a way to maximise impressions with large-scale marketing campaigns at the busiest stops and intersections.

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Airport Marketing

Found just five miles west of the city, València Airport in Manises is among Spain's top ten busiest. Over ten million passengers use the airport's services a year, and almost 88,000 flights are managed, a growth rate of 8.7% year on year.
Brands leverage airport advertising to engage with broad visitor groups, whether by placing screens in the main terminals and concourses to achieve impressions from as many people as possible or using tactical placements in lounges and VIP areas to connect with affluent consumer groups.

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Place-Based Advertising in València

Location-focused marketing is a great way to make the best use of research analytics. Brands select formats and destinations that resonate with the consumer demographics they most want to gain traction with. Many brands look at conference centres, where audiences are captive, and aligning campaign timings with scheduled events is straightforward.
The Palacio de Congresos de València and the Feria València are the two most prominent venues in València, where the vast majority of trade fairs, exhibitions, and conferences are held. The former is a renowned state-of-the-art structure designed by Norman Foster.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“At One Day, we understand what makes Valencia stand out – its energy, its rhythm, and its deeply rooted local character. Our team brings local knowledge and international perspective to deliver campaigns that connect across the city’s eclectic mix of audiences.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The unique aspect of advertising in València is that the economy is incredibly diverse. Key employers and organisations are involved in machinery, automotive, tourism, services, and capital goods—all of which attract investment and educated workforces and contribute to affluent populations with disposable incomes.
Valèncian-based employers include Mercadona and Consum, both Spanish supermarket chains; Ford, the automotive giant; and Leroy Merlin, a large retail chain. The city is also home to the European bases for global brands like Google, Apple and Decathlon.
This contributes to higher rates of returns on advertising investments, the ability to market to broad audience segments, and a way to tap into European markets with strategic out-of-home placements in and around València.
The city is known for its strong ecommerce and mobile marketing sectors, while also having an established audiovisual and creative industry, both of which have helped with the development of a higher volume of digital billboards and an interest in innovative, captivating advertising that local audiences respond to.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

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Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”