Advertise in Chicago with One Day Agency

The concentration of high-profile visitor attractions and landmarks in Chicago makes billboard advertising a tried-and-tested way to engage with enormous audiences. Brands position campaign placements around the sculpture-packed Millennium Park, the Skydeck Chicago based at Willis Tower, and Navy Pier, which has carnivals, shops, and stunning views over Lake Michigan.

Businesses also look to associate their campaigns with much-loved aspects of the Chicago landscape, with high-profile billboards that rise above the skyline close to renowned shopping along The Magnificent Mile, Adler Planetarium, and the Field Museum at Museum Campus.

Video-based, rotating, and 3D screens are the future of interactive out-of-home marketing, and Chicago has no shortage of available placements and screens. Many of these are located in high-footfall shopping, entertainment, and leisure facilities that attract thousands of visitors every day.

Chicago's largest shopping centre, Woodfield Mall, is based in the suburb of Schaumburg and is a key focal point for digital advertising displays. It is one of the biggest malls in the US. With around 300 stores, proximity to the LEGOLAND Discovery Centre, and even a comedy club, brands can target campaigns to specific amenities or aim to attract as many impressions as possible.

The Chicago Transit Authority operates the second-largest public transport system in the US, with the famous L trains running across eight lines and 127 bus routes that navigate every corner of the city, from downtown business districts to residential centres and all the tourist attractions.

Businesses can focus on specific Blue and Red lines, connecting visitors with O’Hare and Midway airports, pick suburban routes most used by commuters, or advertise via the rail services that link the broader metropolitan area with downtown Chicago.

O’Hair International is a huge aviation facility with five separate terminals supported by Midway. However, the former has a significantly higher volume of domestic and international flights and is among the busiest airports internationally based on aircraft movements.

Brands take advantage of extended dwell times as visitors browse the retail facilities and relax in the boarding gates, positioning advertising in business and VIP lounges to connect with affluent commercial fliers or advertising around the public transport stations and intersections used by every passenger travelling to or from the airport.

Advertisers use place-focused marketing to ensure that the format, style, and location of their campaigns are created specifically to capture impressions from defined audience demographics. This is particularly important for B2B brands and those targeting high-net-worth consumers.

One of Chicago’s most high-demand indoor advertising locations is McCormick Place, the city's biggest conference and events centre and one of North America's largest convention centres. With four buildings, an indoor area, 2.6 million square feet of exhibition spaces, and 173 meeting rooms, brands can choose the most relevant placements for their campaigns.