International Advertising
Advertising in Romania
Advertise in Romania with One Day Agency
Capitalise on Romania’s Strategic Position to Launch Campaigns to Eastern and Western European Audiences
Advertising in Romania doesn’t often spring immediately to mind—and this makes the country, with its uniquely advantageous location at the crossroads between Eastern and Central Europe, so cost-competitive.
Brands looking to extend their reach or gain market share across these regions find that Europe’s 12th-largest country has considerably lower barriers to entry than in more established locations. It has direct access to emerging markets and fast-growing economies bridging outward from Eastern Europe into Asia.
A local population of over 19 million is augmented annually with an increasing interest in Romania as a tourist and commercial destination. In recent years, visitor numbers have grown by more than 10% annually, with 13.65 million tourists travelling to the country in 2023..
Why Advertise in Romania?
Romania is often overlooked as an advertising location in favour of its European neighbours. While purchasing power remains lower in context than in some countries, the consumer market has grown massively, reaching a value of €135.5 million.
The major industries that contribute to the Romanian GDP are also often less well understood but extend across wine production, minerals such as gold, copper, iron ore, and coal, agriculture, and automobile manufacture—with both foreign and domestic bands built into the county, including Dacia and the Ford Romania site.
Against this backdrop, brands can capitalise on low competition to gain audience engagement, insert themselves in high-traction sectors, or utilise the broad and multinational audience to secure excellent impressions and returns on their advertising investments.
Why Advertise in Romania With One Day?
One Day is a full service advertising team – which means we work cohesively and collectively across our media planning and buying teams, specialist creatives, market research professionals and programmatic display experts to ensure your campaigns stand out and deliver market-leading returns.
With a presence throughout Europe, the UK and further afield, our goal is to ensure every brand picks the right campaign formats, channels, structures and timings to exceed their expectations, blending digital, media and out-of-home placements in some of the most lucrative, prestigious and high-return environments, countries and cities.
Romania Advertising: Key Formats
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![Romanian Billboard Advertising]()
Romanian Billboard Advertising
High-profile billboards have long been a staple of outdoor advertising, and in Romania, classic marketing formats capture sustained interest. Full-size panels are often erected above the DN1 national road, which has the highest average usage numbers anywhere in Romania.
Billboards are found throughout popular tourist attractions, exposing brand messaging to a large and diverse audience. They are also located around intersections and connections like the Bucharest to Pitesti A1 Motorway and close to or within transport hubs, shopping centres, and commercial districts.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
Although digital, immersive, data-responsive and 3D screens aren’t yet prevalent in more rural areas, they are widely found across Bucharest. They are featured in prominent indoor complexes and retail centres, such as the AFI Cotroceni—the largest shopping mall in Romania.
These leisure spaces are ideal for brands keen to target visitors, shoppers, locals, and families featuring amenities from food halls and play areas to ice rinks and cinemas, alongside the luxury international and domestic brands on offer.
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![Transit Advertising in Romania]()
Transit Advertising in Romania
Romania's public transport system is well-developed and efficient. A rail system connects every city and corner of the country, and it is known as a comfortable, slow-paced form of travel with frequent stops.
This is beneficial for brands, as it captures audiences for extended waiting and journey times. Transit advertising can be mixed with digital panels and screens in train stations and terminals, as well as more conventional bus stop and shelter advertising in larger metropolitan areas.
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![Airport Marketing]()
Airport Marketing
Romania’s Henri Coandă International Airport is the country's largest. After significant investment and development from the 1990s onward, it has a vastly increased capacity, handling up to 10 million tourists, business visitors, and travellers a year.
Brands can advertise in first-class and business lounges, in and around terminals, parking facilities, and drop-off spots, and in some of the smaller airports, which are cost-effective yet have ample audiences, including Craiova International, Satu Mare International, and Delta Dunarii Tulcea Airport.
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![Place-Based Advertising in Romania]()
Place-Based Advertising in Romania
Place-centric advertising puts billboards, programmatic displays, digital screens and brand promotions directly in front of diverse viewer demographics. It is based on research to define the audiences most likely to use, visit or frequent a setting or the environments where target audiences are better placed to react and respond to brand messaging.
Examples include marketing geared towards European and North American tourists in and around iconic attractions and historical sites, or the transport connections from Bucharest that lead to Bran Castle – the medieval castle also known as Dracula’s castle – the 19th century Peles Castle, or outdoor attractions like Bâlea Lake, King Mihai I Park and the Poiană Brașov ski resort.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Romania is rising — fast. And brands that want to grow here need media that moves just as boldly. At One Day Agency, we help you navigate Romania’s unique mix of tradition, tech, and untapped potential. From Bucharest billboards to digital campaigns across Cluj and Iași, we turn local knowledge into standout strategy.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The growth and interest in Romania’s economy, strategic location and fast-evolving consumer markets have made it a contender on the European stage, with lower entry barriers than more affluent neighbours, and yet with a diverse and multinational audience.
Advertising spending on out-of-home campaigns is forecast to hit €46.93 million this year, with traditional outdoor advertising comprising a considerable 84% of the market.
There has also been a marked shift in the demand for digital and interactive advertising displays, especially in the major urban centres.
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The ideal formats and messaging always depend on your brand and business, but if you're looking for maximum visibility, we might suggest overhead and rooftop billboards.
Found only in Bucharest, these huge advertising panels are erected at height on buildings close to major roadways and are visible to tens of thousands of motorists, visitors, pedestrians, shoppers, and public transport users every day.
Other great options include high-profile digital screens that are backlit for visibility day and night in premium locations near commercial districts, entertainment complexes, attractions, and the most-used public transport stations and airport terminals.
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