Advertise in Derry with One Day Agency

High-profile billboard advertising remains an excellent way to gain impressions. Large-scale billboards are positioned around Derry city centre, close to hospitality services and transport links, or around attractions and local amenities with consistently high footfall numbers.

Brands looking to augment their reach across Northern Ireland can also select billboards and displays around the Ulsterbus network, which connects multiple local towns, the North West Transport Hub facility, a gateway to the rest of the northwest, and Translink, which operates coaches, trains and buses that serve the whole of Northern Ireland.

Unmissable, bright, and interactive digital billboards are a hugely popular solution and work effectively in indoor and outdoor settings. Audiences are drawn to contextual, relevant messaging that can be adapted to any data point, such as the weather or local events.

Standout digital billboard placements in Derry include the Foyleside Shopping Centre, which can accommodate 1,430 cars, the Richmond Centre, and the Quayside Shopping Centre, all of which host high-street brands, entertainment services, and leisure outlets.

Advertising through public transport has long been a way to take advantage of captive audiences and waiting periods. Consumers, business travellers, and tourists regard billboards, onboard signage, and screens as a form of entertainment.

Derry’s transit networks are well developed, with brands often choosing the Foyle Metro, with 13 transport routes to and from the city centre, the N1 Railways serving commuters and visitors travelling between Derry and Belfast, and the private Aircoach service that runs from Derry to Dublin.

City of Derry Airport, or Eglinton Airport, is the largest local aviation facility in the region and records over 225,000 passengers passing through the terminals and boarding gates every year, with a newly increased capacity to handle traffic of upwards of 650,000.

These expanded services are due to demand and increased tourism, and they enable brands to secure billboards, displays, and premium advertising real estate aroundairport sites, transport links, business lounges, and retail outlets.

Place-centric marketing utilises any of the formats we've explored but positions advertising in specific locations and areas most frequented by your target audience. The Millennium Forum is a great example. It is the largest conference venue, with a main auditorium that can host up to 1,000 attendees or delegates.

Other options include Foyle Arena, Derry’s Guildhall, The Playhouse meeting space, and the City Hotel, a prestigious establishment in the heart of the city close to the river with 158 individual rooms, spa and leisure facilities, bars and restaurants.