International Advertising
Advertise in Derry
Advertise in Derry with One Day Agency
Access Northern Ireland’s Rapidly Growing Consumer Market With Derry Advertising
Northern Ireland is often overlooked as a key marketing destination, but with strong growth recorded in the services, hospitality, and retail sectors and positive trends in investment and consumer spending, it presents an excellent opportunity with competitive advertising prices.
In the northwest, Derry is famous for its ancient city walls, one of the best examples of this historic architecture in Europe. These walls are both an iconic visitor attraction and set Derry apart as a charming, unique, and appealing city. Derry is also the second-largest city in Northern Ireland and the fourth-largest across the island.
Over recent years, influxes of visitors and a buoyant tourism sector have transformed the nightlife scene, with the city becoming a hub of arts, innovation, and creative industries. This has boosted the population of just 150,000, with annual visitors spending more than £63 million a year.
Why Advertise in Derry?
The Derry and Strabane region attracts hundreds of thousands of international tourists and business travellers every year. Significant investments made by Derry City & Strabane Tourism are expected to double the economic contributions tourism brings to the city.
Building on the spikes in cross-border tourism, which has tripled in the last ten years, with 1.3 million annual visitors from Ireland into Northern Ireland, this creates a backdrop for brand advertisers to engage with multinational and diverse audiences and position themselves at the centre of Derry’s growth in visibility and popularity.
Locations like the City of Derry Airport, the primary transport base for the northwest, and the Millennium Forum, the biggest conference venue in the area and largest theatre in Northern Ireland, are ideal and ensure billboards, digital displays, and targeted advertising are put directly in front of wide-ranging demographics.
Why One Day?
One Day is a highly experienced advertising and marketing specialist. We offer full-full OOH advertising and marketing, which means our clients work with us from initial concepts and strategies through to campaign circulation and ongoing monitoring to track their returns.
Our all-senior marketing experts ensure we provide brands with access to high-demand locations, advertising formats and audience segments in one place, blending cutting-edge media planning and ad tech to optimise outcomes and facilitate tactical decision-making.
Advertise in Derry: Key Formats
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![Billboard Advertising]()
Billboard Advertising
High-profile billboard advertising remains an excellent way to gain impressions. Large-scale billboards are positioned around Derry city centre, close to hospitality services and transport links, or around attractions and local amenities with consistently high footfall numbers.
Brands looking to augment their reach across Northern Ireland can also select billboards and displays around the Ulsterbus network, which connects multiple local towns, the North West Transport Hub facility, a gateway to the rest of the northwest, and Translink, which operates coaches, trains and buses that serve the whole of Northern Ireland.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
Unmissable, bright, and interactive digital billboards are a hugely popular solution and work effectively in indoor and outdoor settings. Audiences are drawn to contextual, relevant messaging that can be adapted to any data point, such as the weather or local events.
Standout digital billboard placements in Derry include the Foyleside Shopping Centre, which can accommodate 1,430 cars, the Richmond Centre, and the Quayside Shopping Centre, all of which host high-street brands, entertainment services, and leisure outlets.
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![Transit Advertising in Derry]()
Transit Advertising in Derry
Advertising through public transport has long been a way to take advantage of captive audiences and waiting periods. Consumers, business travellers, and tourists regard billboards, onboard signage, and screens as a form of entertainment.
Derry’s transit networks are well developed, with brands often choosing the Foyle Metro, with 13 transport routes to and from the city centre, the N1 Railways serving commuters and visitors travelling between Derry and Belfast, and the private Aircoach service that runs from Derry to Dublin.
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![Airport Marketing]()
Airport Marketing
City of Derry Airport, or Eglinton Airport, is the largest local aviation facility in the region and records over 225,000 passengers passing through the terminals and boarding gates every year, with a newly increased capacity to handle traffic of upwards of 650,000.
These expanded services are due to demand and increased tourism, and they enable brands to secure billboards, displays, and premium advertising real estate aroundairport sites, transport links, business lounges, and retail outlets.
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![Place-Based Advertising in Derry]()
Place-Based Advertising in Derry
Place-centric marketing utilises any of the formats we've explored but positions advertising in specific locations and areas most frequented by your target audience. The Millennium Forum is a great example. It is the largest conference venue, with a main auditorium that can host up to 1,000 attendees or delegates.
Other options include Foyle Arena, Derry’s Guildhall, The Playhouse meeting space, and the City Hotel, a prestigious establishment in the heart of the city close to the river with 158 individual rooms, spa and leisure facilities, bars and restaurants.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Speak with our planning team today.
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👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
“At One Day Agency, we proudly deliver campaigns across all of Northern Ireland, with a dedicated local team that understands the market inside out. From digital to out-of-home media, we combine deep local insight with national reach to ensure your brand is seen in the right place, at the right time — with maximum impact.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Part of Derry's popularity is linked to TV series and movies, which have extended the city's profile and attracted new visitor segments—the city has been featured in the sitcom Derry Girls and the drama Bloody Sunday, but it was also used as a filming location for several episodes of Game of Thrones.
However, there has also been a remarkable shift in the appeal of Northern Ireland as a tourist destination, with international visitors attending conferences and exhibitions, travelling to see the culture, city walls and natural beauty, or completing the beautiful Causeway Coastal Route along the Wild Atlantic Way.
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We often speak with clients who recognise the power and reach of outdoor advertising but who also want to engage with consumers online. The great news is that these techniques can be blended into one cohesive strategy.
The digital sector in Northern Ireland has grown rapidly. With an appetite for innovation and global brands, Derry's consumer markets are well-positioned to react to cross-channel campaigns that present new offers, services or brands in an intuitive and engaging way.
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