International Advertising

Advertise in Orlando

Advertise in Orlando with One Day Agency

Insert Your Brand in One of the World’s Biggest Tourism Hubs With Orlando Advertising

Orlando, the Orange County city in Florida, is best known for its enormous theme parks, from the four centres that make up Walt Disney World to the three Universal Orlando venues, SeaWorld, Busch Gardens Tampa Bay and Aquatica Orlando.

As a major tourist location, brands use Orlando out-of-home advertising, especially billboards, to reach huge audiences. Promotions in the Orlando metro region attract a whopping 1,459 million impressions for the duration of their display, multiple times that of outdoor billboards in other locations.

Visitor spending in Central Florida has surpassed £43 billion per year, following a growth of 5.4%. Access to high-profile marketing displays around the I-4 corridor, International Drive, and locations like the University of Central Florida and Orlando International Airport further cements the significant appeal of advertising in this thriving city.

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Why Advertise in Orlando?

Orlando's modest population of around 320,000 is eclipsed by its tourist sector. More than 75 million visitors were recorded last year, of whom a considerable proportion are international travellers. Last year, domestic US tourists increased by 1.4%, while global travellers grew by 5.9%.

Much of this is owing to the world-famous theme parks, which support 30% of jobs in Orlando. The sector accounts for 50% of the sales tax revenues collected in Orange County, demonstrating the sheer scale and volume of the advertising opportunity.

The city’s economy is also on an upward growth trajectory outside of tourism, with industries like aerospace, manufacturing, and healthcare driving greater affluence. Many businesses choose to recruit talented professionals who graduate from the well-regarded local university.

Why One Day?

One Day combines personal attention to detail and campaign management with a global reach, helping our clients engage with audiences in destinations like Orlando. Each placement, format, and creative is selected for impact and relevance, leveraging our years of experience and access to advanced media planning, buying, and ad tech.

We are known for our results-driven approach and full-funnel methodology, which provides greater agility and removes silos between our respective specialisms. Mixing precision targeting with localised messaging maximises engagement and ensures your brand has an established presence in one of the world’s most visited cities.

Our Work

Advertise in Orlando: Key Formats

Orlando Billboard Advertising

High-profile billboards are visible throughout Orlando, rising above the freeways, public transport hubs, retail complexes, and surrounding theme parks. However, businesses don't necessarily need to compete with brands the size of Disney to achieve sector-leading returns on their advertising investments.
Alongside billboards close to the main attractions, brands can consider targeted billboards close to ICON Park, taking advantage of the continual traffic along International Drive, position themselves close to the Kennedy Space Centre, or capture impressions and interest from families with outdoor billboards near Gatorland, LEGOLAND Florida or Fun Spot America.

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Digital Billboards and Screens

Investments in digital advertising infrastructure have seen more than 60 digital billboards erected in recent months, while numerous more interactive, video-based, and moving screens are available in Orlando's shopping centres, entertainment complexes, and venues.
The Florida Mall is a go-to advertising space for digital, with over 250 stores, more than 1.8 million square feet of shops and conveniences, and entertainment facilities close to Walt Disney World and Orlando International Airport. It is a great way to reach audiences visiting these destinations, but with a more cost-effective outlay.

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Transit Advertising in Orlando

Orlando’s public transport system, called LYNX, provides bus services throughout the metropolitan region alongside the SunRail commuter trains and the rapid transit connections to downtown Orlando, which LYMMO operates.
Businesses use the captive nature of public transport audiences to optimise brand familiarity, with over 60 bus routes extending outwards to Central Florida and 16 SunRail stations, four of which are in the City of Orlando and ideal locations to appeal to commuters, professionals and tourists.

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Orlando Airport Marketing

Orlando International Airport is Florida’s largest and one of the biggest in the US by area. Serving over 50 million passengers a year, brands can showcase their promotions to huge audiences during extended dwell times or be strategic with advertising campaigns at the smaller Orlando Sanford International.
Billboards in and around intersections and roads leading to the airports, within business lounges and VIP areas, throughout the main terminals and concourses and positioned in parking facilities for airport users all attract high volumes of impressions.

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Place-Based Advertising in Orlando

Brands with a defined and niche audience can tactically select locations that will place their promotions right in front of those consumer demographics. Many opt to prioritise campaigns in venues like the Orange County Convention Centre, the biggest and best-known in Orlando.
As the second-largest convention centre in the US, businesses can choose from a calendar of over 230 annual events. They can align their campaign timings with the conferences, exhibitions, trade fairs, and conventions that match their core audience, reaching as many as 1.4 million attendees a year.

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Latest Integrated OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Orlando is where families, travellers, and global brands converge—and at One Day Agency, we help yours stand out in the crowd. From airport terminals to theme park corridors and major highways, our OOH campaigns capture attention in the heart of Florida’s entertainment and tourism capital.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Both the City of Florida and the Florida Department of Transportation regulate outdoor advertising, with rules that cover the size and location of billboards and screens, lighting, and the minimum space between each display.
New billboards are typically not permitted, which means brands rely on seasoned media planning professionals to secure the right display units at an affordable price and assist with the permits required for almost all downtown advertising.
Yes, Orlando permits brands to use roadside billboards, provided these comply with the relevant regulations. The weight of traffic and the number of people commuting into and out of the city each day make this type of marketing in strong demand, with many looking to secure prime billboards along the 11-mile International Drive.
Others look for billboards around the I-4 Corridor, close to the north-south Orange Blossom Trail, and around the roads and intersections that head to Lake Eola Park, a popular relaxing spot.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”