International Advertising
Billboard Advertising in China
Billboard Advertising in China with One Day Agency
Capture Attention From the World’s Largest Audience With Chinese Billboard Campaigns
China has long been an aspirational destination for brands and businesses that recognise the appeal of marketing to one of the biggest audiences in any global market. There are significant opportunities to gain traction, recognition, and standing in untapped sectors.
Billboard advertising in China is growing particularly fast, with economists anticipating that the value of the out-of-home segment will become even larger than the US out-of-home advertising market within the next four years.
Billboards act as a gateway for international brands looking to establish a presence in China. They combine the familiarity and high-scale impressions these classic forms of advertising deliver with tactical placements, strategic imagery and propositions, and messaging that aligns with the values and priorities of a Chinese consumer audience.
Why Advertise on Billboards in China?
While we often collaborate with brands that create multi-channel and cross-media campaigns, keeping billboards as a focal aspect of your marketing can provide excellent returns. This ensures you broaden your reach across as many viewers and demographics as possible and creates a level of recognition that fosters trust in your brand.
Annual spending on all types of out-of-home advertising in China is expected to hit a staggering £7.4 billion by the end of this year, alongside growth in digital outdoor advertising screens, representing the largest niche aspect of outdoor marketing.
The trick to leveraging the power of billboards in China’s largest cities with their sprawling populations is to consider the ideal placements, putting your brand directly in front of the consumers you want to engage with, and using innovative content that captures interest and generates a sense of excitement that viewers will resonate with.
Why One Day?
Our international marketing and advertising specialists make up an all-senior team, and we help brands pinpoint their strategic opportunities, drill down into the styles and identities that encapsulate their brand, and make informed data-backed decisions about how, when and where to use marketing to drive the outcomes and growth they are looking for.
With bases across the UK and Europe, we surpass geographical limitations with a skilled international media planning and buying facility. We ensure that local or multinational brands who want to carve out a space in the Chinese market have access to high-demand and high-profile billboards at the most competitive cost possible to augment their net returns. Find out more about advertising in China here.
Chinese Billboard Advertising: Key Formats
-
![Classic Billboard Advertising in China]()
Classic Billboard Advertising in China
Traditional, static billboards remain a constant presence across every major Chinese city, with rows of enormous displays a common sight around districts and neighbourhoods throughout Shanghai, Guangzhou, Shenzhen, and Beijing—coupled with dynamic digital billboards.
From huge billboards dominating the skylines in the busiest commercial areas, those surrounding international airports, train stations, and retail areas, to eye-level displays and posters in specifically selected subway stops and bus shelters, billboards offer low costs per impression and maximum exposure.
-
![Digital Chinese Billboard Promotions]()
Digital Chinese Billboard Promotions
A passion for innovation and advanced tech means LED screens, interactive displays, and 3D promotions are becoming an incredibly frequent feature of the urban landscape. Many incorporate mobile engagement features or data-led variations to adapt the imagery or messaging shown based on relevant aspects like the weather or the time of day.
Digital billboards offer brands a way to incentivise viewers to react, with capabilities such as dynamic links to WeChat pages or QR codes. They are also complemented by ultra-modern 3D billboards, which act as a highly immersive advertising format and form of entertainment.
-
![Gantry Billboards in China]()
Gantry Billboards in China
The density of traffic around cities and heavily populated urban areas is well known, and extended dwell times and the sheer volume of motorists, commuters, taxi drivers, and professionals navigating the packed roadways, highways, and intersections mean brands can use this as an advantage.
Overhead gantry billboards are prevalent and displayed overhead around most major roads. They are highly visible to drivers or passengers in any type of vehicle and are often used to promote events, products, or services relevant to the local area or the major visitor demographics.
-
![Chinese Unipole Billboards]()
Chinese Unipole Billboards
Unipoles are a variation on a classic billboard because they provide a standalone advertising space, often with less direct visual competition than brands see when billboards are erected in a built-up area and where adverts are displayed on every adjacent building.
Options include double and three-sided Unipoles with contemporary geometric designs and the opportunity to display multiple ad formats in one place, larger digital Unipoles with advanced display features, and angled Unipoles that elevate visibility for passersby.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising in China comes with its own unique challenges, from navigating local regulations to understanding cultural nuances. One Day Agency has the expertise to execute high-impact campaigns both within China and for Chinese audiences in the UK—ensuring your brand resonates where it matters most.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
Undoubtedly, yes. While there are now more ways to attract attention and showcase branding to audiences through digital, public transport, and interactive displays, the size and visibility of a classic billboard mean they remain a cost-efficient way to extend brand awareness to as many people as possible.
-
China has long considered itself a centre of global innovation, which applies to the outdoor advertising market as much as any other. The latest development is a type of billboard advertising that builds on the capabilities of 3D promotional placements, combining a wide range of features designed to boost responses.
While 5D billboard advertising remains more expensive and harder to secure than conventional alternatives, its huge appeal is the ability to incorporate sensory effects, including sound, wind, and even motion, similar to an AR viewer experience.
Most of the currently available 5D billboards are located in high-footfall and premium entertainment and leisure complexes, including exhibition centres, luxury shopping malls, and concert venues.
-
There is never one location we'd suggest as most relevant for every brand. However, billboards in cities like Shanghai and Shenzhen are often in the most demand due to the international visitor demographic, the densely packed population, and commercial areas like the Nanjing West Road. This means brands can reach large, affluent, wealthy professional viewers alongside other audiences.
Full-funnel Advertising Agency
What our clients are saying…
International Media Planning and Buying.
Advertise across the Globe
Media Environments
Get in touch today.
Billboard Advertising in China and Media planning.