International Advertising
Advertise in Turkey
Advertise in Turkey with One Day Agency
Launch Your Brand Campaigns in Turkey’s Strategic Location Between Europe and Asia
Turkey is a unique and tactical place for brand advertisers to launch new campaigns, advertise products, or establish their businesses – as the gateway that connects Asia and Europe with highly competitive advertising costs.
Access to large, multinational, and diverse audiences, a young and booming population of 85.3 million, and a business-friendly commercial environment provide a remarkable opportunity to tap into varied markets and viewers that bridge both continents.
One of the standout aspects of Turkish advertising is the variety of visitors, with around 49 million annual travellers heading to the country. While tourism has thrived in the post-pandemic climate, particularly owing to Turkey’s affordability due to exchange rates, it is far from reliant solely on the tourism sector.
Over 1.6 million business people and investors travel to Turkey each year for commercial purposes, attending conferences and trade fairs or completing business deals. The medical tourism market accounts for 1.3 million travellers, and 3.5 million visit Turkey specifically for retail.
Why Advertise in Turkey?
As we’ve hinted, tourism remains an important part of Turkey’s economy, worth over 1.7 trillion Turkish Lira annually – but the country is an attractive advertising destination for brands from across the industries.
Increases in consumer spending power, a technologically focused population, and a growing engagement in digital media mean cross-channel campaigns can be highly effective at lower entry points than more established and developed markets. This makes Turkish campaigns accessible to younger brands and start-ups.
Brands can use the varied audiences to their advantage, whether utilising outdoor billboards along the busiest high streets, airport terminals, and city centres or advertising through immersive digital billboards around Istanbul’s Taksim Square, along the Metrobüs lines, or overhead adjacent to the D100 Highway.
Why One Day?
We are a collective of marketing and advertising specialists with offices throughout the UK and Europe. Our primary focus is on providing clients with access to cohesive and streamlined assistance, developing innovative approaches to modern media, and creating out-of-home advertising strategies that blend digital, creative, and media.
Every client has access to our wealth of expertise, which includes assistance with media planning and buying, campaign creatives, location and advertising format selection, and refining messages and propositions to appeal to local demographics and target viewer groups.
Advertising in Turkey: Key Formats
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![Billboard Advertising in Turkey]()
Billboard Advertising in Turkey
Classic full-height billboards dominate the skyline in Turkey's largest and most visited cities. They are found in prominent positions across Istanbul and the tourist resorts that attract millions of sun-seekers and affluent holidaymakers every year.
Eye-catching and unmissable billboard placements are available in premium positions near the transport link to Cappadocia’s famous hot air balloon rides, the beaches and hotels in Antalya, and iconic historical sites such as the Hagia Sophia, Topkapi Palace, and the ruins at Ephesus.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
Moving, video, and 3D digital screens are the most innovative ways to capture maximum impressions in minimal time. They use captivating graphics and bright, colourful displays in selected positions where viewers are most likely to be interested in the promotions shown.
Examples include digital billboards in Istanbul Cevahir Mall – the largest in Turkey, with 420,000 square metres of prime retail space and over 300 stores. Other focal retail spaces and entertainment complexes with ample digital billboards include the Mall of Istanbul, Istinye Park, the Çorlu Orion Centre and the Forum Istanbul.
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![Transit Advertising in Turkey]()
Transit Advertising in Turkey
Turkey’s public transport network is well developed, with bus routes and train networks that connect all the major cities and the coastal regions around the Mediterranean. Buses provide convenience and are widely used by local populations, while intercity networks and metros attract a variety of audiences.
Brands can place their advertising on specific lines and stations their target demographics are most likely to use or combine advertising at shelters, ticketing offices and high-traffic stations close to attractions, commercial districts and resorts.
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![Turkish Airport Marketing]()
Turkish Airport Marketing
Istanbul Airport is a large international transport hub and the second busiest in Europe, hosting around 80 million passengers per year. Sabiha Gökçen Airport is also a great advertising destination, with passenger numbers of 41 million. It is a fast-growing airport and the second largest in the country.
Airport marketing options include billboards along roadways and transport connections, large billboard displays in terminals and parking facilities, and digital billboards targeted at high-net-worth commercial travellers and frequent flyers using premium lounges and first-class conveniences.
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![Place-Based Advertising in Turkey]()
Place-Based Advertising in Turkey
Location-based marketing utilises market research to align advertising placements and formats with the destinations and routes used predominantly by the audiences and viewers you'd like to engage with—either highly targeting specific groups or publicising promotions to as big an audience as possible.
In Turkey, there is ample choice, from historical sites like Göbeklitepe and Dolmabahçe Palace to beach resorts like Kaputaş Beach and the Konyaaltı Beaches and outdoor attractions like Mount Ararat, Butterfly Valley, and the famous Bosphorus.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"At One Day Agency, we excel in out-of-home advertising, leveraging our extensive experience in Turkey’s bustling market. We know its 80 million-strong population thrives in urban hubs, where bold, localized OOH campaigns cut through the noise. Our tailored strategies ensure your brand stands out."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Turkey has long been an overlooked destination from a brand marketing perspective, but its growing economic activity and status as a commercial centre between Asia and Europe have driven significant investment in infrastructure and advertising.
By 2029, the Turkish advertising market is expected to be dominated by programmatic advertising—a service we can, of course, offer here at One Day. Data-led campaigns are anticipated to comprise 81% of advertising revenues.
Alongside this shift, advertising spending overall is forecast to hit a staggering 117,223 million Turkish Lira – or £2,561 million within the next year.
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Although the ideal advertising placements and campaign formats will differ between brands, a large proportion of out-of-home advertising is found within Istanbul, Turkey’s largest and busiest city, and home to a majority of multinational and local businesses trading in the country.
Other high-demand advertising locations are based around tourist hotspots, which are packed with hotels, resorts, and other amenities surrounding beaches, coastal areas, and attractions.
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