International Advertising
Advertise in Barcelona.
Advertise in Barcelona with One Day Agency
Reach Diverse Spanish and European Audiences With Advertising in the Historic City of Barcelona
Barcelona is one of the most visited and iconic cities throughout Western Europe. It is an incredibly diverse coastal metropolitan area, with English, Spanish, and Catalan widely spoken throughout the city.
The remarkable culture and architecture attract 19 million visitors every year, augmenting the 1.6 million population. During key events like the week-long La Mercè, the Dia de Sant Jordi in April, the Barcelona Marathon, and the Festa Major del Raval, tourist numbers and advertising viewership spike.
Advertising in Barcelona is particularly effective for brands looking to break into the Spanish market. The metro system, incorporates over 2,000 advertising displays, panels and screens within the trains and stations, and the low cost of advertising due to commercial competition and reasonably open business markets.
Why Advertise in Barcelona?
The size, diversity, and culture of the city are undoubtedly great aspects for brand advertisers, as Spain's second-largest city that is home to countless attractions and sites that range from artistic and architectural to religious and historical.
Alongside the setting and environment, Barcelona is an important and popular advertising destination due to its landmarks. Audiences travel to the city from across Europe, North America, and further afield, with millions flocking to the world-famous Sagrada Familia, the Casa Batlló, and the Park Güell —all of which are UNESCO World Heritage Sites.
Outdoor advertising in the roadways and public transport networks around these attractions can reach almost limitless viewers, while locations like the Josep Tarradellas Barcelona El Prat Airport attract the second highest number of passengers in the country, from businesspeople and affluent visitors utilising the private lounges to tourists and local travellers.
Why One Day?
We are a talented, passionate, and experienced team of senior marketers, analysts, and creatives who support brands across every sector, from newly formed start-ups with ambitious goals to established brands looking for innovative and budget-friendly ways to tap into affluent and growing global markets.
For brands looking to advertise in Barcelona, One Day offers full-funnel advertising and marketing assistance, with access to next-gen ad tech and media buying. This is coupled with advanced media planning, creative design expertise, and support with all aspects of decision-making to ensure our clients pick prime locations and capitalise on audience numbers to achieve their growth and scalability objectives.
Advertising in Barcelona: Key Formats
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![Billboard Ads in Barcelona]()
Billboard Ads in Barcelona
Billboards are a familiar and well-established aspect of the advertising infrastructure in every major global city, and Barcelona is no different. Using the grand buildings, iconic landmarks, and affluent shopping districts as a backdrop, brands can deploy strategic eye-level billboards that form part of the street furniture or high-visibility full-scale billboards rising above the skyline.
The right options might depend on your target demographic, but with the convenience and cost-efficiency of a static billboard, brands of all sizes can insert themselves within this dynamic, forward-thinking, and artistic space and capture excellent impressions and returns.
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![Barcelona Digital Billboard Displays]()
Barcelona Digital Billboard Displays
Digital panels and immersive video displays have become a high-demand alternative to traditional billboards, with illuminated advertising that provides backlighting to ensure promotions are visible at every time of day or night or fully motion-activated and AI-enabled digital screens that respond to varied data points.
Digital screens are used in tactical locations such as transport hubs, shopping centres, and leisure complexes. They display motion images in high resolution with compelling calls to action and clear branding for enhanced recollection and familiarity.
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![Barcelona Transport Advertising]()
Barcelona Transport Advertising
The cityscape in Barcelona is dominated by the active and far-reaching public transport system, which includes buses and trams that serve everything from the pedestrianised and packed areas in the city centre to the quieter residential and commercial districts further out.
With 1.2 million daily passengers, options range from station, shelter and bus stop advertising to marketing promotions within train stations close to the airport, ensuring your marketing messaging reaches every corner of this unique city, including areas where general motorists are unable to travel.
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![Airport Advertising in Barcelona]()
Airport Advertising in Barcelona
Barcelona's BCN airport is a hub of tourism and business. It is one of the largest European airports and offers a wide array of advertising formats and placements that can reach everyone from tourists and motorists to public transport users, frequent flyers, and high-net-worth business visitors.
Each year, around 50 million people pass through Barcelona El Prat, providing high contact value due to the regular exposure, the ability to engage with targeted groups such as leisure visitors and arriving travellers, and captive audiences due to passenger waiting times when advertising acts as a form of entertainment.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“One of the most diverse and culturally rich places in the world, advertising in Barcelona enjoys similarities to other European capitals in regards to advertising environments, but its local and tourist audience is unique, so we recommend a great message!”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Our global marketing teams work with brands with a wide range of objectives and intentions. While Barcelona is an incredible location for almost any type of advertising, it’s also important to make strategic decisions based on the outcomes and reactions you’d like to encourage.
Generally, Barcelona is an optimal advertising destination for brands keen to foster reactions from as large an audience as possible, given its diverse and multinational population and the number of visitors from around the world who travel to the city every year.
However, we can also support and deploy campaigns in other tactical locations, such as Madrid, Seville, and Valencia, following a consultation to discuss what you'd like to achieve and the formats and placements of advertising that make the most sense for your brand, budget, and timescales.
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Barcelona is often considered one of the most historical and cultural cities in Europe. This partly relates to the astonishing architecture and sites like the Sagrada Familia, which attract millions of visitors who flock to see this special and unique site and the surrounding culture and history of the city.
However, Barcelona is also a modern and thriving metropolitan space with a bustling public transport system, a competitive commercial market, and high-demand events throughout the year that draw visitors, including festive markets like the Fira de Santa Llúcia and the local Christmas food markets and celebrations.
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