International Advertising

Advertise in Latin America

Advertise in Latin America with One Day Agency

Access Rapid Outdoor Marketing Growth With Advertising in Latin America

Over recent years, the out-of-home advertising industry in Latin America has exploded. Investments in outdoor marketing have grown 30% in just 12 months and are forecast to continue on an upward trajectory.

As a segment expected to reach a value of £1 billion in the next five years, marketers are seizing cost-effective advertising in Latin America, tapping into an ever-growing market and making the most of a stronger digital outdoor advertising opportunity, which is itself projected to reach £432 million by 2030. 

Latin America may have previously been overlooked, but it is a region with a population of 664 million across North, South, and Central America and the Caribbean. Annual visitor numbers reach 115 million, a 23% spike year on year, which means brands can advertise to vast and diverse audiences in countries like Brazil and Mexico that are receptive to international campaigns.

Why Advertise in Latin America?

Part of Latin America's appeal as an advertising destination is the presence of untapped demographics who live in a region that has experienced significant digital growth with a greater prevalence of e-commerce.

The emergence of high-demand retail media networks, digital marketing infrastructure, and outdoor digital screens offers distinct advantages, especially in countries like Brazil, Argentina, and Mexico and in the largest metropolitan cities. It gives brands the option to cement their status and grow brand recognition with cross-channel campaigns that deliver hugely competitive returns.

Brands can conduct insightful research to ensure they incorporate cultural nuance within their campaigns and position messaging to resonate with Latin American audiences, knowing, for instance, that the region’s 400 million Spanish speakers tend to be more engaged and responsive to out-of-home advertising published in their own language.

Why One Day?

We’re a full-funnel advertising and marketing agency with a global presence. We give our clients access to influential, fast-growing, high-return markets. One Day works cohesively across our teams to provide a comprehensive wealth of expertise, ensuring your campaigns are competitive domestically and internationally.

Blending creative know-how with advanced media planning, buying, and proven strategic ad placements, we support clients who need their campaigns to perform and stand out in new and crowded markets, with end-to-end support from initial campaign idea sharing to execution.

Advertise in Latin America: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“Latin America offers unmatched scale and energy—and at One Day Agency, we help brands tap into it. From major metros to emerging markets, our OOH campaigns connect with audiences across borders, cultures, and key urban touchpoints.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Latin America is a broad and diverse region, meaning the ideal strategies, messaging, graphics, and placements will always depend on your target audience and the locations you’d like to position your campaigns.

    However, there is an established preference for brands and service providers perceived as authentic and value-focused, to the extent that 70% of Latin American consumers will actively choose businesses or prefer adverts they feel are genuine and relevant to the locale. 

    This highlights the importance of working with a marketing specialist with in-depth research capabilities specific to each location.

  • We've showcased a few specific locations and cities with a strong outdoor advertising market. Still, as always, it's wise to review your objectives and the nature of your business before making any recommendations.

    Global brands can, for instance, opt for vibrant digital screens in the lively city of Rio de Janeiro, use transport marketing billboards along routes that connect visitors with UNESCO World Heritage Sites like Machu Picchu in Peru or Chichen Itza in Mexico, or utilise high footfalls and engaged audiences in Buenos Aires in Argentina to grow their presence.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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Latin America Advertising and Media Planning.