Advertise in Antwerp with One Day Agency

Standout billboards soar about the streets and architecture in Antwerp, and brands use the high-traffic locations close to Antwerp Central Station, the largest roadways such as the E19 and the E40, and the ever-busy shopping areas like Meir to reach as many viewers as possible.

Those looking to engage with tourists and visitors also position billboards close to historic attractions or public transport connections that lead to sites like the Rubenshuis, a mansion constructed in 1611, the Onze-Lieve-Vrouwekathedraal, the finest Gothic cathedral in the country, and the Museum Plantin-Moretus.

Dynamic, modern digital screens are increasingly common in luxury retail, entertainment, and leisure complexes. These screens use on-demand updates and adjustments to ensure the promotions shown are highly relevant to the current audience and have improved context.

Examples of digital billboard placements in Antwerp include those in Wijnegem, the biggest shopping area in the city and across the country. Vast areas are dedicated to local, international, and high-end brands, and there is an enormous parking facility and dining options.

Antwerp has a well-connected public transport system that encourages commuters, residents, and visitors to avoid driving into the busy city centre. This means brands can advertise through bus routes, trams, and park-and-ride sites to engage with varied audiences living, working in, and visiting the city.

Billboards and screens in train stations and tram stops can be designed to appeal to the specific segment that uses those services most. This can increase repeat brand exposure to regular commuters, for example, and target professionals who use the same service every weekday.

Antwerp International Airport is a major Belgian aviation hub. Although it isn't the biggest in the country, it is the primary route for travellers heading to the Antwerp and Flemish regions. There are direct flights to domestic airports like Brussels Airport and further afield.

Brands can place advertising in front of the 240,000 passengers who use the airport each year, target promotions to specific gates for flights heading to North African countries, or use the business and charter flight lounges to appeal to high-net-worth travellers.

Location-centric promotions use varied formats and advertising styles but base placement decisions on the areas and specific sites or districts where their most desirable audiences are concentrated. Business, conference and event venues are a great example, with a captive viewer base and large footfall numbers.

Many companies look to venues like The Flanders Meeting and Convention Centre Antwerp, which accommodates up to 2,700 people at any one time, regularly hosts multiple events across 30 meeting and trade fair rooms and covers 25,000 square metres of space.