International Advertising
Advertise in Spain.
Billboard Advertising in Spain
Extend Brand Awareness Into the Heart of Europe With Spanish Advertising
Spain has long been one of the most popular and most-visited EU countries and is uniquely advantageous for ambitious brands looking to gain European exposure. Its competitive commercial and promotional costs and wealth of transport, import, and export resources make it the seventh most important global hub for trade.
Public transport and billboard advertising in Spain's largest cities, including Madrid, Barcelona, Valencia, and Seville, can reach vast local audiences of over six million, with huge tourist markets that extend brand reach to even larger numbers of consumers from across Europe and Britain.
Positioning your brand in and around high-traffic international airports, within the major retail and entertainment districts, and alongside iconic landmarks and destinations can augment returns and maximise the impressions you achieve.
Why Advertise in Spain?
Spain is widely considered the most cost-effective brand advertising location in the EU due to its localised lower operating costs, which make premium advertising media more accessible to growing and ambitious brands.
Some of the most significant advantages of adding Spanish advertising campaigns to your marketing strategies or augmenting your brand recognition and familiarity in Spain as a gateway to the broader EU include:
A strong creative culture, where immersive, engaging and adaptive advertising can capture sustained attention against a backdrop where dynamic promotions are seen as part of the street furniture and urban landscape.
Excellent reach, with large local audiences, coupled with a tourist industry that welcomes as many as 85 million visitors from every corner of the globe each year.
Sustained economic growth, with greater consumer confidence and spending levels, alongside a diverse, multicultural population that facilitates targeted advertising to engage with specific segments.
How One Day Agency can help.
One Day’s highly experienced marketing, creative, media buying and planning teams provide brands looking to break into new markets or optimise their presence in overseas destinations with a full-scope service, from initial campaign design to ongoing monitoring of advertising returns.
For brands looking to advertise in Spain, we can secure prime advertising space and media placements in some of the countries busiest and most populated cities and focus on fully integrated advertising that brings every element together, from digital and out-of-home to place-based promotions.
Spain Advertising Formats
-
![Spanish Out-of-Home Advertising]()
Spanish Out-of-Home Advertising
Cities like Madrid provide countless strategic outdoor advertising locations, including the Art Deco district around the Plaza del Callao, the Gran Vía, and Plaza Mayor. These areas have continual foot traffic, with visitors, tourists, and residents of all ages for whom billboards are a familiar part of the surroundings.
Increased exposure, high-visibility promotional panels, and the chance to engage with motorists, international visitors, professionals, students and more specific demographics make Spanish outdoor advertising a lucrative opportunity.
-
![Public Transport Ads in Spain]()
Public Transport Ads in Spain
Spain’s efficient transport networks have high passenger numbers, with buses being the most-viewed medium of outdoor advertising throughout Spain in 2022. The rail network covers 16,000 km of tracks, whereas trams, speed metro systems, and ports cater to diverse rider demographics.
Brands can also use billboards and eye-level displays in and around pedestrianised shopping and visitor areas, advertise close to the many international airports, or capitalise on waiting times and captive audiences in stations, bus shelters, and stops. -
![Digital Billboard Ads in Spain]()
Digital Billboard Ads in Spain
Digital billboards can adapt and adjust the messaging shown based on numerous data points, such as the weather, viewer interactions, and the time of day, or reference local events, attractions, and landmarks to improve relevance and context and augment the viewer experience.
Locations like Circuito Gran Vía in Madrid are excellent options, with a prevalence of large-format 3D digital screens that form an attraction in their own right.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“We are an international media agency with offices in the UK and Europe, and we have a team solely specialised in foreign markets. Advertising in Spain is something not new to us as we work extensively with Spanish brands.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
Absolutely—the densely populated cities and enormous visitor numbers mean campaigns within any of the major Spanish metropolitan, business, and tourist districts can display advertising and messaging to millions of viewers, including those visiting or working in Spain from elsewhere in the EU and the wider world.
Spain's competitive advertising costs and strong media infrastructure allow companies to tactically select placements, display formats, and billboard types, factoring in their ideal audience, budget, the duration of each display, and the outcomes they’d like their campaigns to achieve.
-
There isn't one particular location that will be ideal for every brand, as much depends on your objectives, the demographics you'd like to target, and the nature of your campaign.
For example, if you're hoping to gain as many impressions from a diverse audience as possible, a high-profile digital screen or billboard in one of the high-traffic retail and tourist areas is likely the best solution.
However, if your core audience tends to be younger adults or students, you might prefer billboards and placements around universities and nightlife areas, including the Complutense University of Madrid, the University of Barcelona, or the University of Valencia.If you’d like more customised guidance about the perfect locations for your advertising campaigns in Spain, you are welcome to contact the One Day team for further advice.
-
There are some limitations on the locations where you can position a billboard. Across the EU, brands will often find restrictions on showing billboards close to highways and major motorways to avoid distractions for motorists.
In these settings, most areas permit billboards only if they display safety information or warnings about the weather and routes.
However, we can often secure billboards around major through routes and traffic entry points into the major cities and in and around the largest airports, which can deliver similar traction and impression numbers while complying with local advertising regulations.
Full-funnel Advertising Agency
What our clients are saying…
International Media Planning and Buying.
Advertise across the Globe
Media Environments
Get in touch today.
Spain Advertising and Media planning.